Wednesday, August 08, 2012

News: Diva Sammi Cheng Becomes Skechers Asia-Pacific Endorser for 2nd Year

[July 27, 2012, Hong Kong] Sammi Cheng, the Asia-Pacific Endorser of Skechers, a US lifestyle footwear company, has taken a new series of photos for the company’s print advertisements.

With Skechers Performance Division “Go Like Never Before” as its theme, Skechers hopes to offer a revolutionary running experience with its latest technologies, designs, and materials from the Skechers GOrun series. Skechers, with its innovative products, hopes to encourage more people to run and exercise, in order to live a healthy lifestyle.

Showcasing a variety of images, Sammi not only embodies the unique and energetic Skechers Performance Series, but also represents the confidence of professional contemporary female. Wearing her fashionable apparel and working with famous photographer CK Chan, Sammi presents the perfect athletic style, truly exhibiting the Skechers spirit of “Go Like Never Before”.

Sammi is the Asia-Pacific Endorser of Skechers for the second year running. Throughout the photo shoot, Sammi displayed confidence and vitality as she exemplified the Skechers Performance series.

“This year, running has become an inseparable part of my life. Getting into the habit of running in the mornings, I’ve felt more energized and well prepared for a day of hard work. I really like running with their shoes – they’re really light, and I feel as though I am only wearing socks and running bare-feet. Besides, with many sharp colors to choose from, Skechers products neatly combine fashion elements with advanced technologies,” said Sammi.

During the photo shoot, Sammi ran profusely and made multiple jumps in order to portrait the confidence, vigorousness, and limitless style of Skechers Performance Series. Sammi “hopes to present an athletic image, and stresses the importance of exercise in maintaining a healthy lifestyle.” Ultimately, she “hopes to spread a message [she] lives by – to love exercise, love mi, and love life,” reflecting the brand’s spirit to “Go Like Never Before.”

Mr. Vincent Leung, Senior Vice President of Skechers Hong Kong and South East Asia noted, “Sammi demonstrates her variety of images and extraordinary capability throughout. Like Sammi, our Skechers Performance series continues to strive for excellence, applying new technologies in order to create the lightest, most comfortable, and most suitable running shoes for consumers.

Coming up this season is the GOrun ride with added impact absorption, GOtrain with great stability designed for workouts, and the GOtrail with extraordinary grip and durability. There’s also the GObionic – with 18 unique bio-responsive cushion zones, inspired by the organic design, simulating the most natural barefoot running experience. The variety of functions in this series will no doubt match up to Sammi’s numerous daily and athletic needs!”

Mr. Leung added, “We’re very happy to have Sammi as our endorser for a second year. Working with Sammi last year has been a wonderful experience. Sammi’s energetic, confident, and constantly striving mentality will no doubt shine through the Skechers Performance series!”

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Source: Press release by Skechers Malaysia.

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