Saturday, May 25, 2013

Press Release: The ROASTERS Chicken Run 2013


Kuala Lumpur, 17 May 2013 – The ROASTERS Chicken Run (RCR) by Kenny Rogers ROASTERS (KRR) is back for the ninth consecutive year. This time around, it will be held at Sunway Lagoon on 23rd June 2013 from 7:00am onwards.

For every participant that signs up for the event, KRR will contribute RM13 towards the Little Yellow Flower Foundation, a charitable body which offers underprivileged children the opportunity for a better future through love, happiness, good nutrition and a better education.

“The ROASTERS Chicken Run has seen tremendous support from the public since its inception. In year 2012, we managed to raised a total of RM60,000.00 for the needy. In line with the I Love campaign, we’re really looking forward to gather generous Malaysians to raise a significant amount in support for this year’s run. Besides the run is also a great way for friends and family to have fun while helping the underprivileged,” said Esther Woo, Deputy General Manger of Berjaya Roasters (M) Sdn Bhd.

Participants will run a pre-designated route of 4.8km (for runners aged 13 years and above) or 2.8km (for runners from ages 7 to 12 years) around the Sunway Pyramid area. Unlike conventional runs, participants of the ROASTERS Chicken Run will have to balance an egg on a cone whilst running the route.

The participant will be disqualified from winning the prizes if the egg breaks RCR 2013 will also see the appearance of a special guest – Ms Lee Sinje, the founder of Little Yellow Flower, to flag off the participants to run for charity.

“On behalf of Little Yellow Flower, I would like to express my deepest gratitude to KRR for choosing us as the beneficiary for the second consecutive year. Aside from the funds, KRR has also graciously provided KRR wholesome meals once every two months to the children. This initiative will be more successful with participation from the public and I hope to see as many people as possible on 23 June 2013!” urged Lee Sinje, the founder of Little Yellow Flower.

Public can sign up at any KRR restaurant before 16 June 2013. Entry fee for the run is RM62 for adults and RM57 for children aged 7 to 12 years. Groups of 10 will be offered a lower price of RM60 (adults) and RM55 (children). All registered participants will be provided freebies worth more than RM100 which include an exclusive ROASTERS Chicken Run T-Shirt, a Kenny’s Quarter Meal voucher, a Sunway Lagoon entrance ticket and a Goody Bag.

The ROASTERS Chicken Run this year is co-organised by Sunway Lagoon. Supporting partners who make this run possible are BCard, Berjaya Hotels & Resorts, Berjaya Air, High 5, H-Two-O, Loacker, Milo, Sunway Pyramid, Takasima, Sport Toto Fitness Centre, Unilever Food Solutions and Yeo’s.

This charity run is also part of the KRR Community Chest Campaign that was created in 2005 in aid of the less fortunate. For more information, call 03-2119 9888 or visit Forms for the ROASTERS Chicken Run are available via the website as well.

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