Tuesday, July 21, 2015

Media Release: SAUCONY Delivers ‘WHOA’ Experience with All-New ISO-SERIES™ for 2015

Whoa. That one word expresses the unprecedented sensation that runners experience when they step into the all-new Saucony HYPERLINK "http://blog.saucony.com/product-corner/iso-series-triumph/" ISO-Series collection of performance footwear.

Launching Spring 2015, the ISO-Series, consisting of the re-engineered Triumph and Hurricane and the all-new Zealot, showcases two of the brand’s latest innovations: ISOFIT and PWRGRID+.

The ISOFIT dynamic fit system adapts to the runner’s foot in action, allowing the shoe to move in perfect harmony with the foot. Combined with a PWRGRID+ platform for enhanced cushioning, the ISO-Series is the latest demonstration of Saucony’s relentless commitment to elevating the running experience through performance innovation.

A global, multichannel marketing campaign called Whoa will debut November 1st at the New York City Marathon in support of the ISO-Series product launch.

“Our design philosophy has always been to look at the dynamics of the runner’s entire stride, not just the moment of impact,” said Pat O'Malley, senior vice president of global product for Saucony. “Runners continue to tell us that fit is the most important criteria in their choice of a running shoe. But there’s fit and then there’s fit in motion. ISOFIT provides a sustained dynamic fit−a truly personal connection between the runner and their shoe−no matter foot shape, stride mechanics or ground surface. The ISO-Series’fine-tuned approach is engineered to make you want to run, fully enjoying the experience like never before.”


According to the Running USA 2013 National Runner Survey, 92% of respondents surveyed selected “fit” as the most important criteria when purchasing running shoes. Saucony designers engineered an ultra-soft, inner fit-sleeve crafted out of stretchable air mesh that morphs to the foot for a sock-like feel. A floating support cage sits like a saddle over the fit-sleeve, cradling the midfoot and adapting to the foot’s size, shape and movement, allowing the shoe to respond to the individual runner’s gait throughout the run.


The PWRGRID+ platform is engineered with PowerGrid™, a Powerfoam material that is integrated with Saucony’s GRID™ technology, creating a system that effectively centers the foot, absorbs impact and distributes pressure. The PWRGRID+ platform’s increased stack heights deliver over 20% more cushioning and 15% more resiliency than PowerGrid construction alone. The result is the most cushioned running experience the brand has ever created.

The ISO-Series

Triumph (for her) available in twilight/oxygen/citron; (for him) in blue/citron/viziorange


Weighing in at just 10.3 oz., the Triumph, with ISOFIT and PWRGRID, is the brand’s super-plush neutral trainer. The open toe box of the 8mm-offset Triumph further enhances the shoe’s sock-like feel. The shoe’s SRC™ (Super Rebound Compound) Impact Zone provides durable shock absorption at impact while a lightweight Support Frame™ locks the heel in place for a secure fit.

Hurricane (for him) available in grey/ citron/orange; blue/white/black


The Hurricane blends the benefits of a premium stability shoe with plush cushioning underfoot, the result of the PWRGRID+ platform. The ISOFIT saddle is engineered to provide additional stabilizing support. A seamless toe box in the 8mm-offset Hurricane provides plush comfort and the Support Frame secures the heel upon foot strike.

Zealot (for her) is available in oxygen/twilight/citron; navy/pink/lime

Zealot (for him) is available in viziorange/blue/citron; grey/blue/red


The all-new Zealot rounds out the ISO-Series, offering runners ISOFIT and PWRGRID+ technologies in a lighter weight, lower-profile package. Two ounces lighter than the Triumph and built with a 4mm offset, runners will appreciate how light, fast and highly cushioned this shoe feels. Deep forefoot grooves provide an extremely flexible feel and an extended SRC (Super Rebound Compound) Impact Zone through the midfoot allows for a smoother transition. A seam-free toebox provides comfort and allows the toes to splay during the latter phase of the gait cycle.

Saucony ISO-Series: Triumph, Hurricane and Zealot are retailed at RM469 per pair. The collection is expected to be available NOW across selected Stadium, Studio R and Royal Sporting House outlet in Malaysia.

For more information, go to www.saucony.com / www.facebook.com/saucony.my

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