Monday, July 27, 2015

Media Release: Under Armour Keeps You on Your Game with New Fall/Winter 2015 Collection



Kuala Lumpur, 08 July 2015 – With Under Armour, you only get better. For the upcoming Fall/Winter 2015 collection, U.S. high performance sports label Under Armour packs a new punch with an expanded product range tailored to suit every need you might have, and every condition you might face. Be it rain or shine, day or night, in the gym or the great outdoors; whether you’re training for speed and agility, going for distance and endurance, or simply stretching your muscles for recovery – Under Armour has just the right athletic performance gear to help keep you on your game.



"When it comes to sports, Under Armour has always been about pushing boundaries. Not just for athletes, but also for all pursuing their fitness journeys. We are also constantly advancing our technology and innovation, aiding athletes to be at their best during trainings and at competitions in all conditions,” says Michael Binger, Chief Executive Officer and Co-founder of Triple Pte Ltd, the exclusive distributor of Under Armour in Southeast Asia.

Protect Against the Elements

The Under Armour Storm clothing and shoes are built with water-resistant technology to fight off the elements. The technology features incredibly lightweight, breathable material with durable water repellant (DWR) finish to repel rain and snow, as well as to shelter against wind, without adding bulk. There are three different levels of protection against the elements, and Under Armour’s Storm technology outerwear has got you covered from tropical climate to the cold country you’re heading to for the holidays, depending on your needs.



Put Your Best Foot Forward

With a strong focus on footwear this season, Under Armour has updated its range of athletic footwear with fresh additions, including the UA SpeedForm® Fortis. Joining Under Armour's renowned line of SpeedForm® shoes, the SpeedForm® Fortis features an ArmourVent™ mesh upper for true breathability, and a 6mm 4D Foam™ footbed in the cavity of the midsole that molds to the foot and enhances cushioning. Designed for stability and flexibility, the Charged Cushioning delivers superior impact protection, energy return and adaptive support, while a second layer of Micro G™ foam provides 40% of forefoot flex – the perfect amount to allow you to run stronger.

Also new this fall is the UA Charged Bandit, which features an ArmourVent™ upper, with seamless overlays that add structure and support without the bulk. Charged Cushioning and Micro G™ foam work together in the midsole to decrease the rate of pronation and to deliver the best in impact protection and energy return. Furthermore, anatomically placed flex grooves and strategically placed rubber traction enable a smooth ride and transition, and offer extreme comfort and stability for long distance running so you can go the extra mile.

Both the SpeedForm® Fortis and Charged Bandit will also come in exclusive Night versions that sport a breathable and fully reflective upper and 360-degree reflectivity for early morning and night-time safety.

Under Armour has also collaborated with Michelin to update its trail running range with the UA Fat Tire Low, inspired by the tires used on “fat bikes”, which run at lower PSI (pounds per square inch) and can bounce over tough terrain, enabling riders to ride through anything. In partnership with Michelin, Under Armour has developed the ideal outdoor compound and traction pattern, providing excellent cross-slope grip and unparalleled all-terrain performance. The Fat Tire Low also features Charged Cushioning and is bottom-loaded with softer, high-rebound foam, allowing it to be responsive yet adaptive to terrain.

Meanwhile, the popular UA SpeedForm® Gemini now comes in new colourways this season – classic, masculine tones of black, white and blue for men, and vibrant shades of purple, pink, blue and neon yellow for women.



Sun Protection Technology – Coldblack® and Sunblock

Under Armour continues to integrate its signature Coldblack® technology into its Golf and running apparel this season. The Coldblack® technology protects the user from harmful UV rays and reflects the heat of the sun, keeping you cooler and more comfortable in brutally hot conditions.

Now endorsed by the Skin Cancer Foundation, Under Armour’s Sunblock apparel are testified to effectively provide sun protection against UPF30 and UPF50, protecting the skin against UVA and UVB rays that can cause premature skin ageing and skin cancer.

Both product lines see an extension from the previous season, branching from tops into bottoms such as capris. The Coldblack® and Sunblock series remain exclusively for men and women respectively.



Making All Athletes Better

As the originators of athletic performance apparel, Under Armour is committed to continuously innovate their performance training gear, engineering apparel to footwear to make all athletes better. Featuring the brand’s key ArmourVent™ and HeatGear® technology that provide increased breathability and enhanced ventilation, Under Armour’s signature Baselayers are updated with a new performance flex panel that maximises mobility and relieves chaffing and abrasion. The compression fit supports muscles so they vibrate less, giving you less fatigue and more power.

Under Armour’s prominent Alter Ego compression range is also here to stay. This time, both DC Superheroes and Marvel fans can look forward to donning their favourite characters – such as Batman, Superman, Captain America and Flash – as training gear for added motivation.

Committed to have you covered from top to bottom, Under Armour has expanded its training footwear range to aid you in your workouts all year round with the UA Men’s SpeedForm® Phenom, UA Men’s Charged One, UA Men’s Phenom Proto, UA Micro G™ Sting TR 2, and UA Micro G™ Limitless TR – all created to support your training with strength, stability, and speed.

Under Armour apparel and accessories are priced from RM29 to RM1099.


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