ASICS, a true sport performance brand, announces the opening of its new running specialty store in 1 Utama, Malaysia.
This specialized premium boutique with the proprietary ASICS FOOT ID is the fourth mono brand store in Malaysia, marking a significant milestone for ASICS in the Malaysian retail scene. The store offers the latest range of ASICS footwear, apparel, and accessories, including court shoes such as GEL-COURT CONTROL for badminton. ASICS' aspirational philosophy of "Mix Up Your Run" is empowering runners to embrace every conceivable terrain to up the ante in running excellence, going beyond treadmills and asphalts, and on to dry streets, mud paths, forest trails, snow, ice, or the snow-capped mountains.
Mr. Kenji Oh, ASICS Asia Marketing Director for South East Asia was present to address the media at the launch on 17 December 2015.
To nurture a growing interest in the pursuit of running excellence, the new store features the technologically-advanced ASICS FOOT ID System, with staff on site to perform the analysis, the first in Malaysia.
According to Andy Neo, ASICS Assistant Manager for Education & Training, ASICS FOOT ID is a destination area of the ASICS store offering TWO type of foot measurements - static and dynamic, including foot shape analysis and gait cycle analysis.
ASICS FOOT ID static measures the foot shape and ASICS FOOT ID dynamic analyzes the consumer's gait while running. It helps runners find the most suitable shoes to draw the last ounce of performance out of them.
We were privileged to witness a demo of the AISCS FOOT ID by one of the fastest long distance runners in Malaysia and ASICS ambassador, Edan Syah. Basically there a six steps in the ASICS FOOT ID.
STEP 1 - Registration
Fill up a simple form with info that may help the ASICS staff to get to know you better. The test is approximately 30 minutes and it is available daily. Last call at 8:30pm.
Step 2 - Prepare for Foot Analysis
Take of your shoes. Special anatomical markers are places on your foot. Three on each foot.
Step 3 - Static Foot Analysis
Your foot is scanned and examined on screen. There are 4 lasers and 8 cameras in this device to capture the 3D profile of your foot down to the millimeter. Stay real still. Seven measurements are taken on each foot including foot length, ball girth, instep & arch height, the heel's width & angle and toe angle.
Step 4 - Prepare For Gait Analysis
Put your socks on. The staff will provide you a pair of test shoes. The test shoes are neutal and specially designed with markers for accurate movement analysis.
Step 5 - Gait Analysis
Your running style will be captured using a high performance video placed at the back of the treadmill. You can watch how your foot land as you run in slow-mo later on. Click picture to watch the video.
Step 6 - Results
The ASICS staff will recommend the ideal ASICS running shoes for your needs. This is now where you prepare your wallet. Heheh! Click picture to watch the video.
What we like about ASICS Foot ID is the comprehensive analysis of the feet, both static and dynamic using the latest technology. You can see how you run on the video gait analysis - eg. heel strike and foot rotation during the run. The analysis uses software to calculate and give good indication of the foot's stability during the high dynamic heel-to-toe movement to gauge the individual gait type - neutral, underpronator or overpronator.
The best fit shoe recommendation is based on facts and accurate measurement rather than opinions or estimates.
We have done the ASICS FOOT ID. It turned out to be that our left and right foot are different slightly. Left is more neutral while the right is over-pronated. We also found out that our left foot is wider than the right. From the analysis, the ASIC staff has recommended a pair of stability shoes for us - the Asics GT-2000 3 LITE-SHOW. Check out how it reflect the light! Perfect for the night run. :)
Go check it out ASICS Foot ID yourself. The Asics Store is located S302, 2nd Floor, 1 Utama Shopping Centre. (Opposite Food Republic). Open daily 10am-10pm.
For more info, please call 012-4986412 or visit www.asics.com.sg
Acknowledgement: Thank you Asics Asia and Prestige Sports Sdn. Bhd, ASICS distributor in Malaysia for the invite to this exclusive event.