Friday, December 11, 2015

Media Release: adidas ORIGINALS | NMD | The Past Empowers The Future



Kuala Lumpur, 11th December - Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.


Actor Keith Foo strikes a pose in NMD

Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.


Fashion Blogger Nana poses for NMD

Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context — jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering.


Joe Chang of MYFM

A technical runner realized as a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMD’s midsole is elevated with adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength.


Singer Juwei

“adidas is a pioneering brand—that is the principle we were built on,” says Nic Galway, adidas Originals VP of Global Design. “Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.” NMD – the past empowers the future.


YouTuber Joseph Germani

NMD will be available from 12th December at adidas Originals Concept stores in Pavilion, KLCC, Sunway Pyramid, Crossover Midvalley and SoleWhat Midvalley as well as online at shop.adidas.com.my and is retailing at RM720.



More info at adidas.com/NMD #NMD #adidasOriginals @adidasOriginals


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