Saturday, December 12, 2015

Media Release::Lucozade Sport Hits Stores In Malaysia

Kuala Lumpur, 9 December 2015 – Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) presents Lucozade Sport™ to Malaysian sports enthusiasts! The No.1 sports drink in the United Kingdom (UK), Lucozade Sport™ is a refreshing orange-flavoured, isotonic carbohydrate-electrolyte drink that is trusted by athletes and athletic associations all over the world.

Providing liquid fuel for athletes to perform stronger, faster, and longer, Lucozade Sport™ Orange fuels professional UK footballers such as Steven Gerrard and is the major official sports drink partner to the England Rugby Team, the England Football Team, and the London Marathon.

Recently in Malaysia, Lucozade Sport™ is proud to be the sports drink partner for the TC Malaysian Squash Championships 2015 and the Amnig I Am Warrior 10km Run recently held in Kuala Lumpur.

“Lucozade Sport™ is the go-to non-carbonated isotonic drink for both amateurs and professional athletes around the world, with a great track record for its refreshing flavour and effective hydration,” said Lee Hon Tong, Regional General Manager, SBFM. “We are pleased to introduce this quality beverage to Malaysians of every age and fitness level.”

Specially formulated to improve hydration, the carbohydrates provide energy while electrolytes help to replace the sodium lost in sweat. In this way, Lucozade Sport™ Orange allows athletes to maintain their endurance and performance during prolonged exercise and enjoy the exhilarating taste of orange at the same time.

Lucozade™ products are formulated for effective hydration based on scientific evidence substantiated by the European Food Safety Authority (EFSA), generic literature, or data from human intervention studies. From frequent gym goers to amateur sports contestants, Lucozade Sport™ provides immediate benefits of hydration with the assurance of quality and safety.

Lucozade Sport™ Orange (500ml) is available at all hypermarkets, supermarkets, provision stores and convenience stores nationwide, from RM2.50. For more information on Lucozade Sport™ Orange, please visit or on YouTube,

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