Tuesday, December 10, 2013

Mizuno - Creating Waves In The Malaysia's Running Scene



Mizuno Corporation is a Japanese sports equipment and sportswear company founded in Osaka, Japan back in 1906 by Rihachi Mizuno. The Mizuno brand existed one century ago and we are constantly producing sporting products, footwear and attires for every single sports activity that you could imagine.
Mizuno brand building effort is reflected in Osaka Marathon, recognized as an International running event since its inception in 30th October 2011 that attracted more than 30,000 runners around the globe.

Running fever has begun to cultivate amongst Malaysians. World of Sports a sole distributor for Mizuno carried a wide range of performance gear consisting of footwear and attires catered towards active urban lifestyle, trendsetting by complementing the indoor and outdoors sporting activities. The very first Mizuno Wave Run was introduced since 2005 at Padang Merbok, attracted approximately 900 runners and from then on it become an annual event. After 8 years nourishing the brand, it grew to 4,500 runners presenting its brand new venue at Dataran Putrajaya, Precinct 3. During this event World of Sports introduced two new running categories which are 7KM for (amateur and beginners) and 16KM for (advanced and elite) runners according to Joachim Heng - Senior Marketing Communications Manager of World of Sports.

Mizuno performance gears are directly designed in Japan, supported with state-of-the-art Japanese R&D facilities, delivered to us with stringent product quality. Products performed on athletes for various sports activities such as running, soccer, futsal and many indoor sports.
Mizuno is a brand that develops sporting gears product from head to toe. When it comes to Mizuno running shoes, its legendary WAVE technology is adapted, embedded and delivering traction, comfort and stability to all runners and related sportsmen.

Wave Technology – A unique technology that combines the two key elements which make great running shoes; cushioning and stability. Mizuno has created a Wave to suit every type of runners.

• DOUBLE FAN-SHAPED WAVE – Wave technology that gives the highest levels of support combined with excellent cushioning found in related shoes models WAVE RIDER 17, WAVE HITOGAMI & WAVE SAYONARA



• INFINITY WAVE – The next level of Wave technology with a more visible and effective construction. The ultimate Wave features two parallel plates that sit together with soft cushioning pillars in-between to provide unrivalled cushioning and improved durability by absorbing and dispersing the impact at foot strike found in related shoes models WAVE PROPHECY 3 & WAVE CREATION 15



Mizuno introduces a new technology named U4ic. A unique midsole compound that is approximately 30 percent lighter then its predecessor Mizuno ap+ without any loss of comfort or performance.



Mizuno BIOGEAR TECHNOLOGY incorporates a variety of proprietary technologies designed to benefit individual running experience. BIOGEAR products are presented in various categories according to model type. The highest model is embedded with the most features starting from BG8000, BG5000, BG3000 and BG1000. Top-notched BG8000 for instant features Mizuno Powermesh that provides pelvis support to stabilize running posture, knee support to reduce vibration and misalignment of joints.



Dynamotion™ Fit patterning for better anatomical fit of garment, offering freedom of movement. BIOGEAR compression technology promotes better circulation, reduces muscle fatigue. Mizuno DryLite® Moisture management technology keeps the body dry. The concept of Mizuno compression gear is to provide muscles support during performance and comfort whilst gaining a faster recovery rate.



Running becomes essential sporting event to Malaysians who are constantly pressured with working life within the urban concrete jungle. Today, passionate Malaysians began to get active by joining marathons, races and at the some time raise funds for good cause. Within our country context, several major events have been organized by financial institution, multinational corporations, NGOs, media partners and sporting brands to promote running on small or large-scaled basis which have attracted runners locally and from aboard.


Low Wee Wern (professional squash player).

Well-known athlete recognized by Malaysian is Low Wee Wern, a professional squash player who represents Malaysia. She has now reached a career-high world ranking of World No. 6, in March 2013 and 2nd ranked in Malaysia. She uses Mizuno shoes for her training, competitions and tournaments.


Mohd Ziyad (Malaysia Paralympics)

Accredited organization such as the Malaysia Athletic Federation (MAF) endorses Mizuno as the sporting brand amongst their athletes’ parked under team sponsorship and developed household runners like Rayzam Shah (National 100m Hurdles), Mohd Ziyad (Malaysia Paralympics), personal achievement at Paralympics London Games, 2012 (Bronze Medal), World Championships at Lyon France 2013 (Gold Medal) and many more according to Glenny J Da Costa – Senior Sales Manager of World of Sports.


Rayzam Shah (National 100m Hurdles)

In general, running places stress on the body. The unique Mizuno Wave technology provides the right amount of cushioning and stability your body needs. Mizuno wave blends these elements, creating a smooth and easy running experience. Be sure to try it on to feel the differences.



Mizuno footwear and compression gears are now available at Mizuno Flagship Store and any World of Sports stores. For more info, please visit www.worldofsports.com.my and LIKE https://www.facebook.com/WorldOfSportsMalaysia


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