Local sports outfit, Hivelocity Events Sdn Bhd, the event owner of the Great Eastern Johor Bahru 10K successfully organised the 2nd edition of the run in Johor Bahru on 10 November 2013.
Johor Bahru: This year, 1000 runners from more than 10 countries such as Singapore, India, Australia, Sri Lanka, UK, and USA ran along the scenic waterfront of Johor Bahru city at the Great Eastern Johor Bahru 10K run early this month. The 10 kilometres road race was flagged off at 7.30 am by Tuan Haji Ismail Bin Karim, Mayor of Johor Bahru and Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life).
“At Great Eastern Life, we want to inspire Malaysians to lead a healthy lifestyle by being physically and mentally fit, not just for themselves but also for their loved ones. Our involvement in the Great Eastern Johor Bahru 10K run 2013 is in line with our Live Great Programme, to actively help our customers turn their healthy intentions to actions through platforms such as wellness tools, health tips, mobile apps, workshops and events and exclusive privileges.
The Great Eastern Johor Bahru 10K run is the second one under our Live Great Programme this year. In September, we successfully organised the Live Great Run in Kuala Lumpur which attracted several thousand runners. It is Great Eastern Life’s ongoing resolve as a LIFE company to encourage customers to live healthier, better and longer and supporting them through holistic initiatives,” said Dato Koh.
No stranger to organising high-octane sporting events in Malaysia and Singapore, Hivelocity Events Director, CG Lim said, “The Great Eastern Johor Bahru 10K in its 2nd year, was sold out within a month with more than 85% of the runners from Johor.
This shows that the community in Johor enjoys living a healthy, active lifestyle”. Lim added further, “We are planning to bring in and organise more running events to Johor and Iskandar Malaysia in the coming year.”
The Great Eastern Johor Bahru 10K is title sponsored by Great Eastern Life and is supported by Majlis Bandaraya Johor Bahru (MBJB) as well as Iskandar Regional Development Authority (IRDA). The event is owned and organised by Hivelocity Events Sdn Bhd and aims to encourage a healthy lifestyle among Johor Bahru and Iskandar Malaysia folks through participation in world class running events.
The event saw the first runner Marcus Ong from the Men’s International category cross the finishing line at 34 minutes and 42 seconds.
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