Wednesday, December 11, 2013

Press Release: Nike Unveils Nike Flyknit Air Max and Air Max 2014


Nike Air Max 2014 (Men's)

Next generation Nike Air Max running styles include the first ever Flyknit Air Max as well as a lighter, more flexible Air Max 2014.

Malaysia, December 10th 2013 – Both of the new Air Max styles offer runners a lighter, more flexible and ultra-cushioned ride and are highlighted by a two-color faded airbag. Nike designers leveraged runner’s insights combined with data from the Nike Sports Research Lab to increase flexibility and decrease weight in the outsole.

To further improve the design, the team incorporated unique flex grooves that encourage a smoother transition. Shaving even more weight, the designers took a cue from Nike’s heritage by using a redesigned Waffle outsole for better traction.


Nike Air Max 2014 (Women's)

NIKE FLYKNIT AIR MAX
For the first time, Nike has paired innovative Nike Flyknit technology with the ultra-cushioned ride of Air Max. Nike Flyknit allows designers to precision-engineer areas of support and breathability into a virtually seamless upper, delivering a superior, lightweight fit. The Flyknit Air Max also integrates Flywire technology for additional support throughout the upper.

NIKE AIR MAX 2014
For those runners who prefer a more traditional fit, the new Air Max 2014 features a lightweight, engineered mesh upper. Designers paired the engineered mesh with a lightweight foam and seamless overlay that conforms to the shape of the foot and provides additional structure and support.


Nike Flyknit Air Max (Men's)

The first of six inline colors of the Nike Air Max 2014 will be available at Nike retail stores from December onwards. While the Nike Flyknit Air Max will be available from January 2014. Nike Air Max 2014 and Nike Flyknit Air Max retail at RM 609 and RM859 respectively.


Nike Flyknit Air Max (Women's)

The Nike Flyknit Air Max and Air Max 2014 are the latest introductions to the legendary Air Max franchise. The original Nike Air Max 1 was the first shoe to feature visible air and revolutionized the athletic footwear industry, reshaping the design landscape for performance running footwear. In the years following, Air Max shoes have become the epitome of running performance and style.


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