Klang Valley, 25 November 2014 – Onitsuka Tiger opens its second store in Malaysia. Located at Sunway Pyramid, a premium shopping mall in Subang Jaya, the new store spans a total of 1,650 square feet and promises to meet the demands of Onitsuka Tiger Fans in Malaysia.
The new Onitsuka Tiger brand prides itself on craftsmanship, as with every refined Japanese culture. Now, with a touch of modern Japanese style as well as keeping the minimalistic designs in mind, Onitsuka Tiger has built this store based on the roots of the brand itself, which is “Made in Japan” while keeping it minimalistic & modern. The brand itself has ranges that represents both the roots of true Japanese craftsmanship like the Nippon Made range, Made in Japan line that focuses on craftsmanship, premium quality textures and luxurious materials such as Japanese leather as well as the sports fashion range which what the brand itself is widely known for, a lifestyle brand of Japanese heritage with modern flair. The original Japanese sports fashion brand.
The details of the store might be hard to tell at first but every single materials used in the outlet has been hand-picked to ensure the outcome would be of that came from the land of the rising sun. The façade design is using wooden pattern embossed mortar coated with a paint mixed with “sumi”. “Sumi” is a black ink made mainly of soot that has traditionally used in Japanese painting and calligraphy. The wood used for the wooden pattern is larch veneer also known as “Tiger Plywood” which also visually symbolizes “Onitsuka Tiger”. The material created by this special technique truly shows and symbolizes “Craftsmanship” which is valued in the Japanese culture.
Onitsuka Tiger is one of the oldest running shoes brands in Asia, predecessors to Asics and even Nike Cortez.
In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Tiger stripes have become synonymous with one of the most world-renowned athletic brands.
The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
Following the success for its first store in Kuala Lumpur opened 2012 at Pavilion, the second store in Sunway Pyramid seeks to cater to shoppers within the neighbouring cities such as the Klang Valey area, Selangor, and Petaling Jaya. Sunway Pyramid is also located within proximity of key landmarks such as Sunway Hotel, Sunway University and Sunway Lagoon Theme Park, allowing the brand to reach to audience of all ages.
Despite the tradition that is kept deep in the veins of the Tiger, Onitsuka Tiger presents itself as a brand that is of a modern Asian character. Edgy yet subtly rebellious. Unique but quietly confident. Onitsuka Tiger has prowled into the fashion scene of Klang Valley, with a roar that will be heard.
The Onitsuka Tiger store opens from 10am to 10pm daily at the Sunway Pyramind mall. Sunway Pyramid is located at G1.98, Sunway Pyramid, No.3, Jalan PJS 11/15, Bandar Sunway, 46150 Petaling Jaya, Selangor.
Check out the unveiling of the paper tiger origami sculpture during the official opening of the store below:
For more photos from the grand opening, please click HERE.