Petaling Jaya, 30 April 2015 – Watsons Malaysia initiated its biggest fitness campaign to-date, entitled ‘Move Your Body – Zumba’, a follow-up to last year’s phenomenal success of its first edition of ‘Move Your Body’.’
As the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. Last year, through ‘Move Your Body’ campaign, Watsons Malaysia took a pledge to shape Malaysians by encouraging them to exercise, have the right health regime and ultimately lead healthier lives. They have inspired both youths and adults to be part of the campaign and move their body for wellbeing. Keeping to its promise, Watsons Malaysia is launching the second edition of ‘Move Your Body’ campaign this year with bigger and better programmes for the community. This year, Watsons has chosen Zumba as it is packed with fun fusion of dance moves that provides a total body workout, burns huge calories, boosts metabolism and improves cardiovascular health. It is a workout for all ages and is a great activity to release stress. It’s also a fun activity that builds the community through dancing together and socializing with people of similar interests. In fact, Zumba today is the largest growing art form for health in the world!
Touted as the biggest, fittest and the best ever Zumba party in Malaysia, this event will be held at Padang Kota Lama, Penang on 7 June 2015, Sunday. A month-long campaign has been planned leading to the final event. Among the major activities/promotions held from 30 April 2015 to 7 June 2015 are:
1. ‘Move Your Body – Zumba’ Music Video with My FM popular announcers Jack Lim and Jeff Chin, which includes Zumba dance tutorial by Zumba Fitness instructor Deno Au
2. Moveyourbody.com.my microsite has been set up that showcases
a. Popular Zumba songs including Watsons Move Your Body3. ‘Move Your Body – Zumba’ Rewards Pack with additional discounts and freebies would be given in stores at all Watsons nationwide, with RM80 purchase
b. Health and fitness regimes by popular My FM announcers and Zumba Fitness instructors.
c. Health and fitness tips that caters to the wellbeing of different body parts
d. Insta-video contest whereby contestants can submit their health and fitness regime to win exciting prizes and ‘Move Your Body – Zumba’ event tickets
e. Online purchase of ‘Move Your Body – Zumba’ tickets
f. Exciting merchandises
4. My FM radio cruisers would be teaching the public the ‘Move Your Body – Zumba’ moves
“Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. As our brand promise states Look Good, Feel Great, we believe there is beauty in getting fit and hence healthy. Thus, we are calling all Malaysians to join our efforts, to raise awareness of the importance of keeping an active life, and tweak their lifestyle to ensure they have a fitness regime for better health,” said Danny Hoh, Head of Marketing, Watsons Malaysia during the Chit Chat session at the launch.
To kick-start the campaign, Watsons Malaysia is working in partnership with My FM and Zumba Fitness to raise awareness of the campaign by producing the ‘Move Your Body – Zumba’ music video with tutorial featuring Jack Lim and Jeff Chin, and other popular My FM announcers. The music video was unveiled during the launch. This music video can be viewed in Watsons Malaysia YouTube channel, Watsons Malaysia Facebook, and also moveyourbody.com.my.
“Zumba is a creative and fun way to stay active. In fact, it is the largest growing art form for improving health. Through the ‘Move Your Body – Zumba’ campaign, we are encouraging communities to get your groove on and have a health and fitness regime,” Danny Hoh added.
“It is a platform through which we intend to inspire young adults and families to make the right choices. The focus of the campaign is to involve entire communities in the experience of Zumba, not just those who are more health conscious,” added Danny Hoh.
According to My FM announcer Jack Lim, “We would like the whole nation to join me and Jeff to dance the Move Your Body – Zumba with us, at Padang Kota Lama, Penang on 7 June 2015. It would be a fun-filled carnival with Hot Air Balloon, fun games, stilt-walkers, clowns, freebies and other exciting activities!”
“We are so honoured that Watsons Malaysia has chosen to work with us on this campaign! Being an announcer and also artiste, I always believe that having a great health regime is very important, no matter how busy one is,” added Jeff Chin. Together, Jack and Jeff are hosts of the No. 1 Chinese radio morning talk show in Malaysia.
Watsons’ customers will be invited to dance for better health through ‘Move Your Body – Zumba’ campaign at Padang Kota Lama, Penang on 7 June 2015, where parents and kids alike can have an enjoyable time as they join the ‘Move Your Body – Zumba’ dance session with Jack Lim and Jeff Chin. In addition, there are exciting lucky draw prizes up to RM30,000 to be won during the grand finale. The event will also include fun filled activities including Hot Air Balloon ride, stiltwalkers, mingling clowns and jugglers, and Watsons health supplier booths to provide a holistic yet exciting experience on active lifestyle.
Also present at the launch event were Caryn Loh, Watsons Malaysia’s General Manager – Trading, Deno Au, Zumba Fitness Representative, and sponsors.
Customers and Watsons VIP members will be able to purchase ‘Move Your Body – Zumba’ grand finale tickets at only RM35 each (RM30 if purchase 3 and above) at all Watsons Northern stores in Penang, Perak, Perlis and Kedah, and selected Klang Valley stores. Customers nationwide can also purchase the tickets at moveyourbody.com.my and watsons.com.my. Tickets will be available for sale from 30 April 2015 – 7 June 2015. Each ticket comes with an exclusive Move Your Body t-shirt, RM10 Watsons cash vouchers and coupon for lucky draw and also to redeem goodies bag on the event day.
‘Move Your Body – Zumba’ campaign is launched in collaboration with My FM and Zumba FItness, with special participating brands such as Alcon, Appeton, Bausch & Lomb, Blackmores, Brands, Bye Bye Fever, Centa, Cetaphil, Ebene, Essentiale, Flavettes, Gaviscon, Horleys, Kinohimitsu, Kordel’s, Naturalle, Pharmaton, Redoxon, Salonpas, Sanctband, Scholl, Scott’s, Timo, Total Image and Watsons Brand.
For more information about ‘Move Your Body – Zumba’ campaign, please visit www.facebook.com/watsonsmalaysia, www.moveyourbody.com.my or Watsons official website www.watsons.com.my