Wednesday, November 03, 2010

K-Swiss Blade-Light Launches @ Runnerz Circle, Malaysia

What? Malaysia official launch for the K-Swiss Blade-Light

Where? Runnerz Circle. 12-1, Street Wing, Sunsuria Avenue, Persiaran Mahogani, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia

When? 2 Nov 2010; 7:30pm

Who? The event was coordinated by Runnerz Circle, it was and approved and endorsed by K-Swiss. All technical materials that were used were prepared by K-Swiss.

The launch cocktail saw the release of three new shoes with Blade-Light Technology, an ultra-light cushioning technology that provides impact protection through a series of ‘blades’ aligned to the angle of impact for the Malaysia market.

Meet K-Swiss Blade-Light Run:

Meet K-Swiss Blade-Light Race:

I don't have the photo of the K-Swiss Blade-light Recover Runnerz Cirlce will only bring the shoe in upon request. :)

A closer look at the "blades"

The blades collapse and compress in proportion to the forces applied through the running gait. After impact, the blades return to their original shape and provide a ‘springy’ feel.

The blades also provide a high level of traction when splayed due to natural foot flexion.

The K-Swiss signature air vents are also present in the shoes.

RUN: At 9.3oz, the Blade-Light™ Run is one of the lightest neutral-cushioned training shoes on the market. Engineered for medium to high mileage efficient running.

RACE: At 8.9oz, the Blade-Light™ Race is an incredibly well-cushioned racing shoe for road races or multi-sport events. The 4-way dynamic stretch upper is secured with a midfoot adjustable strap closure system to allow for easy on-and-off.

The velcro straps of Blade-light RACE remind me of my Pallas school shoes. LOL! But people who do ironman/ triathlon will appreciate the speed of changing shoes without having to tie the shoe laces.

RECOVER: (Photo not available) At 8.9oz, the Blade-Light™ Recover features an incredibly comfortable recovery foam footbed to cradle tired feet and an articulated compression therapy sleeve to promote circulation and speedy recovery. An innovative recovery shoe for pre-and post-run.

Here's the same K-Swiss Blade-light video we saw the launch. Check out the LOL-moments at 2:40 onwards.


Note: Recommended selling price of RM369 for the Blade-Light Race, and RM399 for the Blade-Light Run. Blade-Light Recovery will be available upon request only.

Please contact Runnerz Circle at 603-61426787 or visit Runnerz Circle website HERE

LIKE Runnerz Circle on Facebook HERE.

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