Thursday, August 18, 2016

Media Release: ASICS Badminton Championship 2016 Returns for 2nd Year Running to Bring More Smashing Good Times to Malaysians

Malaysian badminton is poised for greater heights on the world stage with the return of ASICS Badminton Championship 2016 (ABC 2016). Touted as one of the largest public open badminton tournaments in Malaysia, ABC 2016 is organized by ASICS, a true sport performance brand. This prestigious sporting event is in support of „Hari Sukan Negara 2016,‟ an initiative by the Ministry of Youth & Sports Malaysia to turn Malaysia into a sporting nation.

For the second year running, ABC 2016 serves as a powerful platform to nurture future sporting champions critical to bolstering Malaysia‟s dominance as a badminton powerhouse in the global sporting arena. ASICS aims to play a major role in promoting sporting excellence and encouraging more Malaysian youths to take up badminton as a sporting activity.

“We are pleased to bring back the ASICS Badminton Championship to a leading „badminton nation‟ such as Malaysia where the sport enjoys wide participation from all layers of the society. ABC 2016 underscores ASICS‟ continuous commitment to elevate the standard of badminton by providing a new platform to increase competitive opportunities and raise standards for all badminton players,” said Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD.

With the Preliminary rounds schedule to be held from 6 – 8 October 2016 at Sports Affairs, and the Finals scheduled to be held on 9 October 2016 at Sunway Pyramid Mall, ABC 2016 is expected to draw 500 participants across 8 categories.

“Sports is a powerful platform to foster national pride and bond communities in a multi-racial society. Many sports personalities and world champions also serve as inspiring role models for young Malaysians. Through ASICS Badminton Champion 2016, ASICS endeavours to further inculcate the spirit of sporting excellence and its mantra ‘Want It More’ among aspiring Malaysian badminton enthusiasts to constantly push their limits and achieve their goals,” added Yogesh.

ASICS Badminton Championship 2016 Details

Registration is open from August 13th to 30th September 2016, at For more information, please contact (e-mail), or visit the official Facebook page (

Categories and Registration Fees
There are 8 categories with corresponding registration fees, including: Men's Singles Open (RM40), Veteran‟s Doubles minimum age of 45 years each (RM70), Men's Doubles Open (RM80), Men's Doubles U21 (RM70), Men's Singles U21 (RM35), Women's Singles Open (RM40). Women's Singles U21 (RM30) and Women‟s Doubles Open (RM80).

Prizes will include ASICS product vouchers and sponsors‟ merchandise worth a total RM35,140 across all 8 categories to be won.

In-store Promotions 
Starting 15th August 2016, the first 10 participants to register for ABC 2016 at each of the 3 participating ASICS stores, ASICS Sunway Pyramid, ASICS 1Utama and ASICS Pavilion, will be able to receive 20% off the registration fee.

All registered participants of the ABC 2016 will receive an exclusive RM50 discount off a selected range of ASICS court shoes at any of the 3 participating ASICS stores; promotion valid from 15th August to 10th October 2016.

For updates on event information, please stay tuned or visit:

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