Monday, August 29, 2016

Media Release: Shokubutsu continues to raise awareness on breast self-check during shower with Be My Reason Shower Run”

Kuala Lumpur, 18 August 2016 – Come the month of October, we will once again be inundated with breast cancer awareness campaigns. But do we really pay attention to it? What would you do if your loved ones or anyone that you know is battling breast cancer? Or what have you done for yourself to increase your chance of survival should the unimaginable happens?

The roadshow which Shokubutsu and the National Cancer Society of Malaysia (NCSM) held last year to demonstrate breast self-check yielded worrisome results. Many were unsure of how to conduct breast self-check, and even more were not committed to breast self-check in the convenience of their home! Adding to the shock was that such random checks at roadshows detected six ladies to have suspicious lumps in their breast, showing how prevalence the breast cancer is.

Such unsettling circumstances have driven Shokubutsu, the leading shower foam brand in Malaysia to continue with its Pink Ribbon Campaign with the same passion of encouraging women to make a difference for themselves and loved ones by conducting breast self-checks during showers regularly. Once again, fully supported by the National Cancer Society of Malaysia (NCSM), this year’s campaign is set to be louder and bolder. To extend the message of breast self-check during showers further, Shokubutsu is organising a Be My Reason Shower Run, the first ever run event with a shower theme in Malaysia.

Scheduled to be held in October, in conjunction of breast cancer awareness month, this one-of-a-kind-run event will be promoting the awareness and spreading the message of support and togetherness for other people. Hence, the Be My Reason Shower Run participants are encouraged to run with their partners who symbolise their reason for committing to breast self-check.

Renowned Malaysian actor, Beto Kusyairy, will be adding zing to the Shower Run and this campaign. He will be running in the Be My Reason Shower Run come this 9 October 2016, with his wife Tisha Shahar - a firm show of his support for Tisha who had a scare when a lump was detected in her breast not too long ago. Together, they are helping to raise awareness amongst Malaysians on breast cancer and breast self-check during shower.

Beto Kusyairy and his wife are the best couple to set an example among Malaysians on how women can be encouraged by their partners, spouses, family and friends to conduct breast self-checks. When Tisha detected a lump on her breast while doing breast self-checks, she braced herself for a transitional period of her life, involving therapies and maybe even surgery. She credits Beto Kusyairy as her rock and pillar of support throughout the anxious period. The lump has since been discovered to be benign but it was an experience that drove them to firmly believe in the need for more people to be committed to do breast self-check.

“Shokubutsu has been actively promoting breast self-check during shower because there is an urgency for early detection. Breast self-check is simple and easy to do and does not require a lot of time. Hence, we are encouraging women to do it during showers as it is a daily activity and can be the most convenient time to do breast self-check,” said Jackie Low, Marketing Manager, Personal Care Products Department, Southern Lion Sdn Bhd, the company behind the Shokubutsu brand.

“We have been given an opportunity to run this campaign again for the second year and we would like to create an awareness in a bigger way. Be My Reason Shower Run is organised with the hope of encouraging the spirit of empowerment by committing to take action for ourselves and also for the sake of our loved ones. We also hope this run can be a platform for Malaysians to show support for their loved ones who are affected by breast cancer and we really encourage the participants to join with their partners, family members and friends!

We are also lucky to have Beto Kusyairy and his wife, Tisha Shahar onboard for this campaign and together with them, we hope we will have more women and also men to be more aware of the importance of early detection by conducting a regular breast self-check during shower,” she continued.

Details on Be My Reason Shower Run:
Date : 9 October 2016, Sunday
Time : 7:00am – 10:00am
Venue : The Arc, Bandar Rimbayu, Kota Kemuning, Shah Alam
Fee : RM50 /person, RM90 / 2 person per group
Registration : Via its online registration at

Besides running to create awareness on breast self-check during shower, participants can also learn more about this disease that afflicts one in 19 women. Shokubutsu’s Pink Ribbon partner, NCSM, will be setting up a booth for those who want to learn more about breast cancer better and to conduct a simple breast self-check during shower in a correct way. Breast cancer survivors will also be participating in the Be My Reason Shower Run and the rest of participants will have the chance to hear their experiences on how they won their combat against breast cancer with help and supports from their loved ones.

All participants who join the Be My Reason Shower Run are entitled to receive a medal, certificate and goodies including a discount voucher of Mammogram/Breast Ultrasound/Prostate Ultrasound from BP Healthcare Group and drinks sponsored by Umbro-Isomax Isotonic Drinks from Ace Canning Corporate Sdn. Bhd.

RM10 from the participation fee to Be My Reason shower run and RM 0.10 from every unit of Shokubutsu liquid shower products purchase from participating stores will be donated to NCSM as a symbol of support of this organisation and awareness. The Pink Ribbon campaign by Shokubutsu runs from 1 October 2016 – 30 October 2016.

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