Wednesday, February 23, 2011

Energizer Night Race 2011 Media Launch & Press Conference

Hahah! This is my first time in my whole life ever to witness a launch of a race which registration already closed due to overwhelming response. You people have already maxed out the allocated 10,000 spots within 45 days, way before the deadline of March 1. (Insert applause here!)

Energizer Night Race 2011 is the first ever night running event to be held in the Sepang International Circuit! Unique Energizer LED headlights will be used by all runners in the race.

Well done, Energizer!

The launch was held in a simple ceremony in Laundry Bar at e@Curve, Damansara Mutiara this evening. The Energizer Night Race is one of Energizer's biggest annual events in Malaysia as well as countries like South Korea, Argentina, Philippines and South Africa.

The race categories include 42km, 21km, 11km (there is a typo in the slide below) and 5.5km. Why the magic number 5.5km? It is because the distance of one circuit loop in Sepang International Circuit is 5.5km. :)

If you go early to the site on the race day, you will be able to get a free health check-up. The people at Energizer really care for your well-beings. Heheh!

There are more male runners than female. We asked about the number breakdown for each category. The answer was 3,000 full marathon & half marathoners combined. The rest are 11 and 5.5km runners.

"Our aim is to continue to challenge the norm even raising our own standards, quality and performance everytime we present something to our consumers be it products, or marketing activities. It has become our passion to keep challenging and keep going," said Joshua Leong, the Brand Manager of Energizer Malaysia.

In collaboration with Astro, Energizer will be presenting a 90 min program after the event featuring the highlights of the unique race. This program will feature interviews with remarkable and inspiring people. You can nominate or recommend outstanding individuals with their testimony on Energizer Night Race Facebook fan page HERE.

So, on this coming 16 April 2011, the Sepang International Circuit track will be burning with shoe prints instead of tyre tracks...LOL!

If you're too late to sign up, Energizer has lined up a carnival for you to enjoy and support your fellow runners! We heard something special and big will be in store for everyone there. We can't reveal much yet. Watch this space for details. :)

Acknowledgments: Special thanks to Mr. Joshua Leong of Energizer for the invite. :)

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