Thursday, April 25, 2013

Outdoor Sports Enthusiasts Rejoice! Grand Opening of URBAN ADVENTURE @ Mid Valley Megamall

Instead of the usual ribbon cutting ceremony, we witnessed a pretty unusual way to officiate the grand opening of Urban Adventure yesterday evening.

The VIPs - (L-R) Dato' Radha Krishnan ( Managing Director of UFL), Rennie Lee (Head of Operations/Leasing of Mid Valley Megamall), Steven Goh (CEO of W.O.S World of Sports (M) Sdn Bhd) and Carol Wong ( Assistant General Manager of W.O.S) ceremoniously unhooked the carabiners attached to red ribbon balls.

FYI, carabiners are widely used in rope-intensive activities such as climbing, arboriculture, caving and sailing. How apt, eh?

Urban Adventure is the first concept store in South East Asia, with a total area of 5,000 sq. ft. located in Mid Valley Megamall.

Urban Adventure consolidates international renowned outdoor brands such as Columbia, Teva, Salomon, Hi-Tec, Mountain HardWear, Lafuma, Eastpak, O’Neill, Dakine, Keen, Coleman, Deuter, Maglite, leatherMan, suunto, CamelBak, Buck, Aitor, Seac Sub, Kor, McDavid, Dupe and many more. It also houses outdoor eyewear brands such as Julbo, Amphibia, WileyX, UVEX, Recspec, Callaway, Knobloch and Optx2020. We are wiping our drools as we type! LOL!

The grand opening brought together VIPs, celebrities, shoppers and outdoor sports enthusiasts for a remarkable experience of fun and adventure. Here’s hot mama, Ning Baizura with 8TV Step Forward host/ Columbia Spokeperson Baki Zainal.

Comedian Harith Iskander was spotted trying out the Suunto M5 Men's Heart Rate Monitor and Fitness Training Watch.

All ready for Urban Adventure!

The attraction of this new concept store is now embedded with outdoor amenities that facilitate climbers with a 20 feet Urban Playz wall equipped with professional guide and professional gears.

During the grand opening, we get to watch finalists of ‘Need for Speed Challenge' scaled up the climbing wall to grab the amazing prizes offered.

Congrats to the winners of the ‘Need for Speed Challenge'.

Local Chinese celebs, Pink Tan and Amy Wong competing with each other to the top!

Myfm DJ Jym trying out the climbing wall...

Adrenaline Junkies - Azura Zainal & Baki Zainal. No, they are not siblings. Heheh!

Live mannequins parading the Urban Adventure top renowned international outdoor brands. :)

For further information about URBAN ADVENTURE, please like or click on

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