Puma Malaysia Launches Mobium Elite Shoes with Adaptive Running™ Technology

PUMA today hosted the launch of Mobium Elite shoes at One Utama Shopping Centre. As we turned into the shopping mall, couldn't miss the giant billboard featuring a green Mobium Elite shoe on the One Utama Old Wing building itself.



The event was held right in the High Street concourse in the mall.



PUMA Mobium Elite is a performance trainer that expands and contracts as the foot moves. Rooted in anatomy and inspired by nature, PUMA Mobium Elite is the product of two years intense design and development based on how the foot moves.



Considering that the foot expands in three directions, longitudinally, laterally and vertically, PUMA’s innovative footwear adapts with the body in motion, encouraging a more natural and efficient mid-foot strike.



Above Pic: L-R Jay Menon, Emcee, Mahalli Jasuli, National Football Player, Sheryl Wong, General Manager, PUMA Sports Singapore Pte Ltd, PUMA Sports Goods Sdn Bhd, Low Wee Wern, National Squash Player, Roshan, Emcee



The cat paw influenced footwear has also created a buzz in Malaysia where the development of an entirely new category is redefining how Malaysians utilizes efficiency in running. “Running is gaining popularity in Malaysia where most see it as a perfect regime to be fit and healthy regardless of profession, however Malaysians are also into style and the Mobium has an abundance of it.” Said Sheryl Wong, General Manager of PUMA Malaysia.



Runners can take on the Mobium Elite Challenge, happening now at One Utama (18-21 April) to be the most efficient male and female runner in Malaysia and win an all expense paid trip to Korea for the PUMA Marathon!!!



All you need to do is to run 800m on the treadmill, wearing PUMA Mobium Elite (of course) and a heart rate monitor.



The secret to run like a PUMA! Insert wink here.



Congrats to the winners of the Mobium Elite Challenge (Media category) who took home Puma merchandises and in the running to win a trip to PUMA Marathon in Korea.



You guys and girls are invited to participate in the Mobium Elite Challenge. For more info on the challenge and other locations available, do visit Puma Malaysia Facebook fan page at https://www.facebook.com/PumaMalaysia

PUMA MOBIUM ELITE (RRP: RM 389) is already available in Men’s and Women’s styles at PUMA retail stores, selected RSH, Al-Ikhsan and all Puma franchised stores in Malaysia. In subsequent seasons, additional Women’s specific styles will be introduced and the Mobium line will be expanded further in the Training and Fitness categories.

For more photos from the Puma Mobium Elite launch, head over to our FB page http://facebook.com/celebrunner