Monday, April 08, 2013

Press Release: Nike Free A-Z: Inside Story of Natural Motion

Interactive experience highlights new Nike Free collection and includes insights from athletes Allyson Felix and Dathan Ritzenhein, the innovation and design team, and the franchise’s history.

MALAYSIA, 3 APRIL – Feet are the foundation of movement. When they’re able to flex, stretch and be themselves, the natural technology we were all born with does what it was meant to do. This is the insight that led to the creation of Nike Free shoes almost ten years ago and it continues to drive design enhancements today.

This season Nike Free presents five new styles across running and training – the Nike Free 5.0+, 4.0 and 3.0 in running; the Nike Free TR Breathe for women’s training; and the Nike Free Trainer 5.0 for men’s training.

The idea for Nike Free emerged in 2001, launching years of study, testing and design to make a shoe that delivered the benefits of natural motion while protecting the foot. More than a decade later, the 2013 running shoes retain the well-known flexibility of Nike Free’s articulated outsole, and introduce three new upper designs for enhanced natural motion:

• Nike Free 5.0+: Dynamic Nike Flywire technology provides secure support without added weight.

• Nike Free 4.0: Utilizes no-sew overlays and a tongue-wrap fit for stitch-free comfort.

• Nike Free 3.0: Nike engineered mesh improves fit and breathability with looser patterns where ventilation and stretch are needed and tighter patterns in areas where support is key.

This is just the start of the story. To learn the past and glean the future of one of Nike’s key running franchises, explore Nike Free A-Z, an interactive experience that examines key moments behind this technology's genesis, evolution and vast influence.

Through imagery, video, and interviews with innovators and athletes, Nike Free A-Z sheds light on the design process and illustrates Nike's constant commitment to serving the athlete. From hot knifing to dynamic Nike Flywire technology, Nike Free A-Z takes you on the journey of how a coach’s insight about natural motion led to a new performance language.

Explore Nike Free A-Z chronologically or from different story perspectives:

Free: An Innovative Solution
Articulated Last
Just What You Need

Free: A Platform of Innovations
Dynamic Flywire
Hot Knifing
Lightweight Plus

Free Promotes Natural Motion
Barefoot Running
Natural Motion

Free Your Run

The Nike Free A-Z interactive experience is accessible via

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