Standard Chartered KL Marathon brings together EcoKnights and New Balance in support of a good cause
Kuala Lumpur, 23 April 2013 – Recently, many were spotted carrying along a pair of their used shoes in town. These were the throngs of people who came together to support EcoKnights for a good cause.
A charity partner of the Standard Chartered KL Marathon, EcoKnights worked together with New Balance at a charity drive last Sunday at The Square, Publika, rewarding those who donated their shoes with New Balance discount vouchers.
Rainer Biemans, Project Director of the Standard Chartered KL Marathon shared, “We provide our charity partners with more than just monetary support. This in particular was an opportunity for our sponsor New Balance to support the efforts of EkoKnights. This is another example of how the Standard Chartered KL Marathon is built on the efforts of bringing people together under a common banner for a good cause. This is why the Standard Chartered KL Marathon is recognised as more than just a marathon.”
Yasmin Rasyid, Founder of EcoKnights said, “We are glad to have this collaborative effort with Standard Chartered KL Marathon to collect these used shoes. Thanks to the public’s support, we have collected more than a hundred pairs of shoes which will be donated to the indigenous communities of Temenggor.”
Elliza Abdul Rahim, one of the contributors shared, “I dumped my ex for a good cause! It was great that EcoKnights and New Balance gave me the opportunity to care for the wellbeing of indigenous communities. Not to forget the Standard Chartered KL Marathon who brought this together.”
Apart from the public charity drive that happened on Sunday, Standard Chartered Bank – the title sponsor of Standard Chartered KL Marathon also had an internal charity drive to collect used shoes last Friday. The event was held at Menara Standard Chartered. Staffs were also encouraged to donate their used shoes to EcoKnights.
Standard Chartered's Country Head of Corporate Affairs, Liz Kamaruddin said, "We are glad to see that the benefit of the Standard Chartered KL Marathon going beyond sports. Through this campaign, many have come together to donate their used shoes for a good cause.”
Watch the video here:
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