Saturday, April 17, 2010

Roasters Chicken Run '10 Launch

What? The Launch of Roasters Chicken Run 2010

Where? LG Blue Concourse Area, Sunway Pyramid

When? 15 April 2010

Why? In aid of National Kidney Foundation - Dialysis Treatment for the Young.

Well, we told your earlier that The Chicken Run is back. This year's charity run will be more exciting than before - at a new venue, Sunway Lagoon!

The run is in its sixh conseutive year organized by Kenny Rogers ROASTERS and it aims to raise fund for National Kidney Foundation of Malaysia - Dialysis treatment and a one stop centre to all matters involving the kidneys.

The VIPs...

Opening gambit - The Shamrock Dance by Sunway Lagoon.

Speech by Dato' Franciss Lee (Executive Director of Berjaya Roasters (M) Sdn Bhd.

Dato’ Francis Lee said, “This year, we come to realize that more and more Malaysians are being diagnosed with kidney failure due to the unhealthy lifestyles or diet – the number is said to be alarming and the treatments are costly too. Hence, according to our mission to educate about healthy eating and living, we saw the opportunity to support and raise awareness about the disease plus provide the necessary funds for the needy through the National Kidney Foundation."

Mr. Tai Lung Khoon (Chairman of Fundraising Comittee, National Kidney Foundation)

The National Kidney Foundation of Malaysia was first registered in 1969 and has striven to raise the standard of care given to kidney failure patients and others suffering from various kidney related diseases ever since. In 1993, NKF opened their first dialysis centre at Jalan Hang Lekiu, and since then, the NKF has expanded its role from being purely a provider of dialysis treatment, to becoming a one-stop centre for all matters involving the kidneys.

All NKF patients come from the lower income group, and cannot afford dialysis treatment at private medical facilities, so the NKF subsidises the cost of their life-saving dialysis treatment. This year alone, the NKF needs to raise RM6.4 million to subsidise the dialysis treatment cost of 1,336 patients (the amount may vary by year end) who seek treatment at their 24 dialysis centres throughout the country. NKF cannot do it alone, and they need your help.

“Through ROASTERS Chicken Run, Kenny Rogers ROASTERS and National Kidney Foundation will work hand in hand to help the less fortunate while educating the public about healthy eating. In line with our vision statement, we aim to be the one-stop National Resource Centres for the prevention and treatment of kidney diseases”, said Mr Tai Lung Khoon, Chairman of Fundraising Committee of National Kidney Foundation of Malaysia at the launch event.

Mr. Ken Chia (MPSJ Councillor)

Entry fee is RM48 for adult and RM43 for children. Group of 10 adults to sign up together, entry fee is RM46 per pax, where as a group of 10 children is RM41 per pax.

Each registered participant will get a T-shirt, a goodie bag, a Kenny Quarter meal and an entrance ticket to Sunway Lagoon (all worth more than RM100)

Closing date: 16 May 2010

The ROASTERS Chicken Run will be held on 23 May 2010 at 7:30am onwards. Forms are available from 15 April 2010 onwards at any Klang Valley KRR restaurants.

Participants have to run while balancing an egg on a cone throughout the whole route around Sunway area. The winning participant must reach the finishing line with the egg fully intact on the cone.

This is how your hold your eggs during the run! Don't play play and break your eggs! :D

If you cannot run, you may choose to dine at Kenny Roger ROASTERS and order the latest promotion called Kenny's Smoked BBQ Chicken which will be launched on 26 April 2010.

With every order of Kenny's Smoked BBQ Chicken, RM1 will be channeled to ROASTERS Chicken Run fund, so you can do your part by simply eating KRR's latest healthy meal. Heheh!

(From l-r): Performer from Sunway Lagoon; Mr Tai Lung Khoon - Chairman of Fundraising Committee, National Kidney Foundation of Malaysia; Mr Ken Chia – MPSJ Councillor & JKP Zone 2 Chairman; Dato’ Francis Lee - Executive Director of Berjaya Roasters (M) Sdn Bhd; Kenny Rogers ROASTERS mascot; Mr M. Magendaran – Assistant General Manager of Sunway Lagoon; Mr Leong Yeng Kit – Board of Managers – Honorary Treasurer, National Kidney Foundation of Malaysia; Mr Lee Siew Weng – Senior General Manager of Berjaya Roasters (M) Sdn Bhd; Lady Quack – Sunway Lagoon mascot; (front row) Kenny Rogers ROASTERS staffs

Press Q&A session at KRR Restaurant @ Sunway Pyramid.

Yummy KRR Muffins and coffee for refreshment.

Check out the "epic" Chariots of Fire-esque run by KRR Mascot for the launch. This will definitely get you in the mood for the Chicken Run! :)


Click HERE to download the entry form and more information for the Chicken Run 2010.

Acknowledgements: Thank you to Kenny Rogers Roasters and GO Communications for the invitation.

2 Comment Wit Me:



Hi there,

I am interested in joining this event. I am just wondering if I could not make it on 19th & 20th to collect the t-shirt and number-tag, is there any alternative ways of collecting them? we have around 20 ppl from PJ who are working professionals.




Dear Rebecca, Could you please contact Kenny Rogers @ Tel : 03-2119 9888
Fax : 03-2142 7688, Email : ?

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