Friday, September 21, 2012

Press Release: adidas Introduces adiPure 360 – Born For The Gym



Kuala Lumpur, 21st September 2012 - With the festivities over, it’s time to head to the gym! Looking for the right pair of gym shoes? Today adidas launched the new adiPure 360 training shoe: a multi-directional and multi-purpose training shoe.



With both a men’s version, and a model especially for women, the adiPure 360 is designed to let your feet move as nature intended and help you get the most out of your workout by helping to help build natural strength, agility and balance, - and designed to make muscles work harder during exercise.



Whilst most other sports have footwear designed specifically for the sport itself, the adiPure 360 is designed primarily for the gym. Using super light and flexible materials, it features the latest in technology to support multidirectional movement, and the anatomically designed shoe provides comfort and support throughout every stretch, every squat and every exercise during your workout.



Combat fighters, dancers and gym instructors showcased the dynamics of the new training shoe here at Pavilion, Kuala Lumpur with local celebrities Amber Chia and Jehan Miskin joining in on the action.



The design and overall flexibility of the adiPure 360 promotes unrestricted movement and harnesses the body’s mechanics, and aims to strengthen the muscles in the feet, toes, ankles and lower legs, whilst offering a natural feel that is one step from being barefoot- but with the increased foot protection needed during a workout.



Adrian Carney adidas’ Category Manager for Men’s Training Footwear comments on the innovation and objective behind the development of the adiPure 360: “The foot is a highly complex part of the body - in fact you could say that a lot of engineering went into its design and function! To get the most out of a workout, it’s important to focus on how your feet interact with the ground in almost the same way you think about how your hands interact with a ball or a bat during sports. Using your foot’s natural power and movement can help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”



“The adiPure 360 is multi-purpose shoe, designed with the gym in mind. We focused on solving the problem of ill-fitting and inappropriate footwear undermining the efficiency of an individual’s workout. We identified that a custom made shoe designed to harness the unique movements a person typically makes during their workout was a solution.”



The adiPure 360 will be on tour around the Klang Valley and East Malaysia for fans and customers over the next 6 weeks at the following locations:

• 21st – 23rd September: Pavilion, KL
• 28th – 30th September: Berjaya Times Square, KL
• 12th-14th October: Sunway Pyramid, PJ
• 19th – 21st October: Palms Square, Kota Kinabalu
• 26th – 28th October: 1Borneo, Kota Kinabalu



The adipure 360 is available for both men and women at the adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens and Empire Subang and retails at RM350.



For more information on adidas Running, please visit our social media newsroom www.news.adidas.com.

Source: Press released issued on behalf of adidas Malaysia by Relevez Communications


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