The 14 Time GRAMMY® Award Winner Will Be Featured in Reebok Classics’FW12 Global Campaign
PETALING JAYA 20th SEPT ‘12 – Reebok has announced today, an exclusive partnership and design collaboration with 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian, Alicia Keys. As a part of the new partnership, Keys will be featured in Reebok Classics’ FW12 global campaign with the launch of a signature limited edition collection for Reebok Classics.
In her collaboration with Reebok, Keys is launching her own signature collection for FW12, which includes a new take on the Freestyle Hi (also known as the 5411), Classic Nylon Slim and Princess.
A true creative talent, Alicia worked with Reebok's product design teams on every aspect of the collection, from picking her favorite Classics silhouettes to selecting materials and colorways. The resulting collection, with luxe fabrics, on-trend styles and statement-making elements is sure to appeal to trendsetters in their late teens and early twenties.
“I’ve been a Reebok fan ever since I put on my first pair of 5411’s,” said Keys. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
To support the launch of her new collection, Reebok will premiere a new Classics campaign, starring Alicia Keys, online from September 6, 2012 at http://reesha.re/alicia.
Todd Krinsky, Head of Reebok Classics, says, "Alicia has been a long-time fan of Reebok and we are huge fans of hers, so it is really a perfect fit. Our partnership with her is not just a shoe deal, but a true partnership where she can show her creativity outside of music. She¹s been intimately involved in designing her collection and in developing a campaign that is perfectly Alicia and Reebok - celebrating the empowerment of young women around the world."
The Alicia Keys x Reebok collection is available exclusively in October, 2012 at Stadium KLCC, Stadium Pavilion, RSH One Utama, RSH City Square, RSH Queensbay, Studio R Mid Valley, Studio R Sunway Pyramid, Studio R One Utama, Studio R Gurney Plaza and Crossover : Sunway Pyramid, City Square JB.
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