Thursday, June 06, 2013

Press Release: The Reebok ONE Series Running Collection

Reebok One Cushion (Men)


Innovative Running Collection Built Seamlessly from Back to Front - the Way the Foot Moves

Subang Jaya, 5th June 2013 – The Reebok One Series is the introduction of a unique running concept based on a function-first design philosophy– featuring technology you can feel. Built from back to front instead of the standard bottom-up method, the Reebok One Series features “Zoned” technology that mimics the way the foot moves, meeting the demands of the runner through each phase of the Gait Cycle. The goal of the Reebok One Series is to give the runner the smoothest ride possible. A new seamless fusion of zones is engineered to ensure the upper and bottom work harmoniously as one system.

The state-of-the-art technology in the One Series features 3 distinct zones that complement the runner’s needs at each phase of their gait. Zone 1 is the Contact Zone – featuring a soft foam compound that provides shock attenuation with every stride. Zone 2 is the Midstance Zone – engineered to provide a smooth mid foot transition. Zone 3 is the Propulsive Zone – featuring an ultra-responsive high rebound foam compound to help propel the runner forward during toe-off.

Reebok One Cushion (Women)

“In designing the Reebok One Series, we set out to create the smoothest ride possible,” said Reebok’s Head of Global Running, Bill McInnis. “Other running shoes are broken into discrete sections and then glued or stitched back together. We seamlessly fuse all the components of the One Series together so it feels like one continuous smooth system. That’s where the “One” name comes from. You can feel the difference right out of the box.”

The Reebok One Series will debut with the Reebok One Cushion and the Reebok One Guide available in men’s and women’s. The Reebok One Cushion is designed to maximize comfort and performance for runners with a neutral gait. The Reebok One Guide is created for mild to moderate pronators. One Series footwear has been worn by elite marathoners including Alyssa McKaig and Esther Erb.

Reebok One Cushion TRAIL (Men)

In addition, Reebok has created the One Series apparel collection to accompany its footwear silhouettes. This collection is lightweight and incorporates strategically placed mesh for breathability to ensure comfort, making it ideal for performance running. Fashionable Reebok Graphic detailing is
strategically placed on the product providing a unique and stylish look without sacrificing function. 360 degree reflective armour helps to keep all runners safe while running in darker conditions.

Reebok One Guide (Men)

The Reebok One Series Running Collection retails at RM399.00 and will be available from July 2013 at the following retail outlets:

Reebok Boutique : One Utama, Gurney Paragon
Stadium : Pavilion, KLCC
Studio R : Midvalley, Gurney Plaza, Sunway Pyramid
RSH : One Utama, Midvalley, Queensbay, City Square, Bangsar Shopping Centre, Sunway Carnival, Bandar Melaka, Tebrau City, Palm Square
Aeon Mid Valley, Isetan Gardens, Parkson: Gurney, KLCC, Subang Parade
Farley Shoes Bintulu Sibu, Kedai Kasut Hong Kong Seremban
Life Habitat Sunway Carnival,

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