Thursday, September 24, 2015

Media Release: The SCORE FitMob Festival 2015

Kuala Lumpur, 23 September 2015 - After successfully staging the Largest Zumba Fitness Party 2015 earlier in the year, which saw a record breaking attendance of 5845 participants, its organisers Mantra Experiential Sdn. Bhd are now bringing you the SCORE FitMob Festival , a first-of-its kind largest fitness festival comprising the latest and most popular worldwide dance fitness programs. It's a fitness event on a scale never ever seen before in Malaysia, made up of two main components – the Largest Les Mills BODYCOMBAT® Class and the SCORE FitMob Party – both of which are designed to promote a healthy & active lifestyle and also introduce new programs to a ready market of fitness enthusiasts who want to have fun together while working out.

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In support of the government’s calls to promote healthy lifestyles, the two part SCORE FitMob Festival will be held in conjunction with the Hari Sukan Negara (National Sports Day), from 4pm to 11pm on 10th October 2015 at Stadium Merdeka in Kuala Lumpur and is open to anyone aged 16 years and above as of event day. Entry fees for the Largest Les Mills BODYCOMBAT® Class are at RM80, with the fees for SCORE FitMob Party priced at RM70. It is RM140 for both. Registration and event details can be found at

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Largest Les Mills BODYCOMBAT® Class

The 90 minute long Largest Les Mills BODYCOMBAT® Class, which will be facilitated by popular international instructors, aims to break its own Malaysia Book of Records achievement of a whopping 1800 participants last year, with an anticipated participation of 3,000 local and international fitness enthusiasts, this time around. The key facilitators for this year’s Largest Les Mills BODYCOMBAT® Class include Andre Yunes Gularte (Les Mills Head Program Coach S.E.A.), Jon Chew (BODYCOMBAT® Trainer, Les Mills Asia Pacific), Renee Low (BODYCOMBAT® Presenter, Les Mills Asia Pacific) and Fabiana Santucci (BODYCOMBAT® Presenter, Les Mills Asia Pacific). The event will run from 5pm to 6.30pm, with participant arrival times set at 4pm.

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SCORE FitMob Party

The ultimate 3-hour non-stop large scale SCORE FitMob Party will see an all-star international cast of instructors combined with new-age revolutionary fitness workouts, many of which are still unheard of in the Malaysian scene. It will feature 7 exciting and new dance fitness programs from all over the world such as the Les Mills SH'BAM®, Zumba®, Kukuwa® African Dance Workout, Masala Bhangra® Workout, U-Jam Fitness®, Bokwa®, and KpopX Fitness, to bring fitness lovers a massive, ground breaking workout party. Doors for the party open at 7.00pm, with the kick off set at 7.30pm.

There is also an after party for those who are still pumped up and wish to continue partying. Performing on the decks will be popular Danish-Malaysian model, TV host, emcee and deejay, Patricia Sue-Lin Knudsen better known as Patricia K.

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The SCORE FitMob Festival 2015 is an event that breaks down barriers and is one of the best networking platforms in Southeast Asia. It unites everyone’s passion and enthusiasm for fitness. The festival is conducted in partnership with Les Mills, is endorsed by The Malaysia Book of Records and is supported by Kementerian Belia & Sukan. Its key sponsors include Reebok official apparel sponsor Reebok, official drinks partner Tropicana Twister, official taxi partner MyTeksi, official radio partners FlyFM & One FM, and official media partners Shape, Urban Health, Selebriti Online and Rentak Sejuta.

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Keeping fit while partying hard - working out has never been this fun.

SCORE FitMob Festival 2015 Event details:

Date : 10 October 2015
Time : Arrival @ 4:00pm / Kick off @ 5:00pm - Largest Les Mills BODYCOMBAT® Class
Doors open @ 7:00pm / Kick off @ 7:30pm – FitMob Party
Venue : Stadium Merdeka, Kuala Lumpur
Registration : 26 May 2015 to 9 September 2015 (Online: extended to 28 September 2015
Registration Fee: Largest Les Mills BODYCOMBAT® Class – RM80
FitMob Party – RM70
Both – RM140

Wednesday, September 23, 2015

Walk For Chronic Myeloid Leukemia (CML) by Max Family

What? Walk For Chronic Myeloid Leukemia (CML) by Max Family

When? 25 October 2015 (Sunday) 7:00am

Where? Tasik Taman Jaya, Petaling Jaya, Malaysia

Who? Organised by Max Family Society Malaysia, The Max Foundation, Jabatan Hematologi Hospital Ampang, Malaysian Society of Haematology

Why? The first public-cancer survivor-doctor outdoor event to honor people living with Chronic Myeloid Leukemia (CML).

How far? About 3km

How much? Min donation of RM20

How to register? Click

Need more info? Like

Runwitme Says:
CML is a type of blood cancer.
CML is not infectious.
CML is not hereditary.
CML is not humiliating.

GO FOR IT! / FTKLAA – 31st Annual Cross Country 2016

What? GO FOR IT! / FTKLAA – 31st Annual Cross Country 2016

When? 17 January 2016 (Sunday) 7:30am

Where? Padang Merbok, Jalan Parlimen, Kuala Lumpur.

How far? 10.7KM, 6.7KM and 3KM

How to register? Download entry form HERE.

Tuesday, September 22, 2015

Media Release: Stay On Pace With 21 Faces Of The Standard Chartered KL Marathon!

Kuala Lumpur, 21 September 2015 – For many Malaysian runners, the Standard Chartered KL Marathon has created many fond memories, such as running their first Marathon, or a start of a journey into distance running. For KK Yum, this year’s Standard Chartered KL Marathon will mark his 6th time running the event, and he will be part of the Standard Chartered KL Marathon pacers.

He and 20 other pacers will be tasked with ensuring runners are able to cross the finish line in their desired times. The task however will not be an easy one, as pacers will need to stay focused throughout the challenging 42.195 km course. However, KK Yum is determined to motivate runners from start to finish.

He says “I love to run and I think it is great fun for everyone. As a pacer, I want to motivate runners and hope to put some “liveliness” into them. I look forward to sharing great moments with my fellow runners on race day as a pacer!”

Race owner and organiser of the Standard Chartered KL Marathon and Director of Dirigo Events, Rainer Biemans said “Every year runners set a goal to go faster and having help just makes it much easier. Having said that, volunteering to be a pacer is not easy, as you have to remain focused and have the discipline as they are playing an important role for other runners. I would like to say thank you to all pacers for volunteering their time and energy.”

The pacers of the Standard Chartered KL Marathon consist of experienced runners whom have run many Marathons (42.195 km) across Malaysia and around the world.

Hailing from Belgium, Luc Bodard who has joined the Standard Chartered KL Marathon since 2008, became a pacer in 2014. Enjoying the experience and the challenge, Luc Bodard says “As a pacer, your role is different and it gives running another dimension. Last year I volunteered as a pacer and enjoyed the experience of bringing the runners across the finish line in 3 hours and 27 minutes. I am looking forward to again helping runners achieve their goal this year.”

Runners looking to break their personal best in the 42.195 km category or determined to finish the course at a set time in mind can look out for the respective pacers on race day.

The 21 pacers of the Standard Chartered KL Marathon received their official pacer vests from race owner and organiser of the Standard Chartered KL Marathon, Dirigo Events and the official apparel suppliers of the Marathon, adidas in a handover ceremony that took place at the adidas store in The Gardens recently.

The 2015 Standard Chartered KL Marathon is once again made possible by title sponsor Standard Chartered Bank, and along with event owner and organiser, Dirigo Events Sdn. Bhd. and co-organiser Dewan Bandaraya Kuala Lumpur.

The Marathon is also supported by Gold Sponsors, MSIG Insurance and Honda Malaysia, as well as Official Partners, Seiko, Pacific Regency Hotel Group, F&N and Race owner and organiser, Dirigo Events Sdn. Bhd. also welcomes German sports-goods maker; adidas who is the Official Apparel brand for the Standard Chartered KL Marathon 2015. Additionally, Salonpas, GP Battery, Repucom and Phiten join the Standard Chartered KL Marathon as Official Suppliers completing the list of supporting brands.

To find out more about the official pacers of the Standard Chartered KL Marathon, please go to

Tuesday, September 15, 2015

Media Release: 1st Accor “Heartbreak” Hill Mini-Marathon 2015


Why Heartbreak Hill?
Heartbreak Hill refers to the 2 steep ascents in Saku during the race, considered difficult for the runners. It is not only elevation change which makes a hill tough but there is also the rate at which that change happens and at what point in the race, which also make a big difference.

Saku Hill will test runners at the start and toward the end of the race and the elevation is different for each climb. We want people to test themselves against the hill, you will either climb it or it will beat you and break your heart.

To help encourage the runners we will have entertainment on the hill along with a cheer squad thanks to the school children, who this charity will support. There is no other mini marathon we are aware of on the island that has this type of difficulty. All of this will take place in the natural scenery around Naithon beach and Saku area where we hope to rename the hill “heartbreak hill” after the event as a reminder to those people training for our future mini marathon.

Our objective
To encourage everyone to strengthen their bodies with exercise and maintain a healthy lifestyle and to provide a social connection between runners, hotel guests, associates, school children, university students, government officers and the local communities of Phuket and nearby provinces.

This fundraising will support improving education and well-being of underprivileged children. Our priority is to raise funds for local schools in Phuket and nearby provinces and support to Accor Yim Kids Project part of ACCORHOTELS Corporate Social Responsibility.

What is “Yim Kids?”
Yim Kids was launched in Thailand in 2006 with the mission of improving the well-being of underprivileged children through the provision of healthcare aid as well as access to education..

ACCOR hotels would like to invite people to join our event on September, 20th, 2015 start at 6am – Naithon Beach

FUN RUN - 4.5K
•Trophy for 1st-5th places for open male and female
•Gift prize for 1st place winner for open male and female

•Trophy for 1st-5th places for male and female of each category
•Gift prize for 1st place winner for male and female of each category
•Luxury prize for 1st place winner for overall male and female
•Lucky draw to win gift vouchers

We are honoured to have as our special guest “Khun Nisit Jansomwong”, Phuket Governor to perform the opening ceremony of the inaugural Accor “Heartbreak Hill” mini marathon 2015.

Entry: or in person at any Accor hotel on the island, Krabi or Khao Lak

Registration: September from 1st- 19th, 2015, 9:00 am – 6:00 pm, Naithon Beach or on the running date from 4:30 am – 5:45 am at registration area at starting line.

Contact details:
Human Resources Department: 076 303 299 ext. to HR OFFICE Khun Ting: 087 888 1838 (THA)
Khun Bella: 085 221 6717 (ENG)
LINE ID: accorheartbreakhill

GTower Charity Run 2015

What? GTower Charity Run 2015

When? 15 22 November 2015 (Sunday) 7:30am

Where? Main Lobby, GTower, Kuala Lumpur

Who? Organised by Elements Gym, GTower

Why? To raise fund for underprivileged children, youth-at-risk, needy seniors, people with physical and/or intellectual disabilities and those disadvantaged in our community via GivingIsGold platform: For every registration, RM10 will be donated to GivingIsGold.

How far? 5km

How much? Early Bird: RM40 | After 30 Sept 2015 RM60

How to register? Walk in at Elements Gym and online.

Need more info? Click like

Runwitme says: Medal & Certificate for Top 10 winners for Men & Women Category only. All participants will receive a goodies bag worth RM500 and a certificate (includes 2 weeks complimentary gym pass, T-shirt, drinks, mystery gift and vouchers)

Update from the Organisers: Dear all, due to unforeseen circumstances, we was asked by DBKL to postpone the Run to 22-11-2015, Sunday. Therefore we will extend the closing date of registration to 18-11-2015. We seek for everyone understanding and support. See you at the run! Thank you. (9 Oct 20115)

Monday, September 07, 2015

New Balance Home Run 2015 @ Setia Alam

What? New Balance Home Run 2015

When? 7 November 2015 (Saturday) 7:00pm

Where? Setia City Mall, Oval Field

How far/ How much? 16km/ RM90

How to register? Click

Thursday, September 03, 2015

Media Release: adidas Goes for the Long Run with its Standard Chartered KL Marathon 2015 Licensed Merchandise

Kuala Lumpur, 3 September 2015 – adidas, the world’s top sports brand has recently became the Official Apparel partner for the Standard Chartered KL Marathon 2015 and will be seen supplying the authorised marathon racing top. In conjunction with this grand partnership, adidas launches its exclusive Standard Chartered KL Marathon licensed merchandise to celebrate this momentous collaboration. Tailored to suit for the upcoming marathon, the licensed merchandise range includes the Fall/Winter 2015 Supernova Glide BOOST running shoes series, the ‘run’ ClimaLite® top for men and women, a limited edition cap as well as a handy water bottle by adidas.

The Standard Chartered KL Marathon, a premium running marathon where runners eagerly prove their capabilities, has been held for six years consecutively. On the 18th of May 2015, adidas has signed a partnership agreement with Standard Chartered KL Marathon to be the Official Apparel partner for the marathon. With adidas’ aim to provide apparels that go beyond expectations, runners can benefit from its running gears built from quality materials which offer a boost in energy, great comfort and flexibility.

Approaching the marathon day, first timers and hard-core runners alike have channelled their focus on training stamina and ultimately looking for the appropriate set of running apparels. Dedicating to achieve their goals, runners are keeping their head in the game to acquire the best record time in this upcoming marathon on 4th October 2015.

Being the Official Apparel partner for this prestigious marathon, adidas has used its latest ClimaLite® apparel technology featuring cotton yarns and synthetic fibres. It is designed to allow sweat evaporation from the fabric surface to stay cool and dry under the hot Malaysian weather, hence comfort and extensive performance will not be compromised. “I am confident that runners will enjoy the cooling benefits of the new running shirt designed for this marathon,” said David Wong, Senior Manager, Brand Activation of adidas Malaysia. “Through this joint venture, we aim to deliver beneficial sports equipment to maximise running and training. We seek opportunities to help athletes of all levels to accomplish peak performance with every adidas product,” added Wong.

The licensed top is designed with adidas’ ClimaLite® technology that serves as a lightweight top for extensive performance, and a pair of Fall/Winter 2015 Supernova Glide BOOST running shoes series for added support and feet protection. During the event, adidas has also showcased an array of running apparels such as the revolutionary Fall/Winter 2015 Ultra BOOST running shoes, and the recently released Climachill apparels for runners to choose from as they prepare for the race.

“We are proud to celebrate this partnership with Standard Chartered KL Marathon by launching the exclusive SCKLM 2015 licensed merchandise and running kit,” continues Wong. “This grand partnership is a highlight of our commitment to present sportswear that extensively elevates athletes’ performance. We look forward to continuously move ahead by innovating and improving our sports products.”

The adidas Standard Chartered KL Marathon 2015 Licensed Merchandise will be available at any adidas Sports and Performance outlets nationwide. You are able to purchase the SCKLM 2015 licensed merchandise with the price as follows:

1. ‘run’ ClimaLite® top, RM90
2. adidas cap, RM45
3. adidas water bottle, RM25

In addition, registered runners for SCKLM 2015 can now purchase a pair of the Fall/Winter 2015 Supernova Glide BOOST at a special price of RM299 (Normal price RM430, inclusive of GST) at any participating adidas Sports and Performance outlets. By presenting your proof of participation for the SCKLM 2015, you are able to enjoy a complimentary customised name-stitching service available from 3rd September to 15th November 2015 at The Marathon Shop outlets at Lot 10 Shopping Centre, Kuala Lumpur and Sunway Pyramid Shopping Mall, Bandar Sunway.

Join the adidas Energy running movement by following:





HASHTAG #ultraBOOST #boostyourrun #adidasMY #BoostKL

For more photos from the launch, please click HERE.

Media Release: The Music Run™ by AIA

Get ready to rock! After the success of last year’s event, The Music Run™ by AIA will be bringing the beat back to where it started – Kuala Lumpur, Malaysia for the 2nd consecutive year – bigger and better! Having toured Asia and entertained over 50,000 Music Runners™ from Singapore, Taiwan, Indonesia, Thailand and Myanmar, The Music Run™ by AIA promises to deliver a brand new experience to participants on Saturday 10th October at the iconic Sepang International Circuit.

The Music Run™ by AIA 2015 offers a music and fitness experience like no other. Participants, or Music Runners™, can walk, run or dance through five 1km music zones featuring five different music genres; Rock, Pop, Old School, Hip Hop and Dance. True to the event tagline Your music, Your beat™, Music runners™ can stake their claim on the music in rotation by voting for their 5 favourite tracks in each music genre on the website

The five most popular tracks from each genre will then be selected to form music zone playlists for the actual run. Unlike other marathons and themed running events, The Music Run™ by AIA has no time clock which means anyone of any fitness level can join in the fun and complete the run at his or her own pace.

Taking place for its second year round, The Music RunTM is proud to have an ongoing relationship with its partners the likes of Linora Low who will continue to re-live the beat as well as get the adrenalin-fuelled excitement going, after the finishing line, Music RunnersTM will get their fist-pumping and heart thumping at the end zone with some of the hottest and amazing line ups in Malaysia – Paperplane Pursuit and Darren Ashley.

AIA, a passionate supporter of sports in the country, has returned as the Presenting Sponsor for the KL edition.
Registration is now open via the website

Date: 10th October 2015 (Saturday)
Time: 1600 - 2100
Venue: Sepang International Circuit
Entry: MYR$70 (Standard Run Pack) Includes Official Event Tee, Drawstring bag, Car decal, TMR temporary tattoo, wrist band, runner’s bib and finisher medal)

MYR$110 (Rock Star Pack) Includes Official Event Tee, ‘Live the Beat’ Baseball Cap, ‘Live the Beat’ Phone Case, ‘Live the Beat’ Rave Shades, Drawstring bag, Car decal, TMR temporary tattoo, wristband, runner’s bib and finisher medal)

Registration: Now open until we sell out (tickets are going really quickly!)
Facebook: /TheMusicRunMY

Wednesday, September 02, 2015

Media Release: adidas Group acquires Runtastic

Kuala Lumpur, 2 September 2015 – The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220 million (over RM 900 million).

In line with the Group’s strategic business plan ‘Creating the New’, this acquisition reinforces the adidas Group’s commitment to inspire and enable athletes of all levels to harness the power of sports in their lives. Runtastic’s vision for 2020 is to have every individual living a more conscious and active lifestyle, leading to a longer and happier life. This proves that the adidas Group has found a perfect partner that fully understands the potential convergence of sports, digital and data in a world of vast connection and much demand.

The adidas brand was the first in the industry to comprehensively bring data analytics to athletes. With decades of continuous investment in sports science, sensor technology, wearables and digital communication platforms, the adidas Group is one of the forefront companies that have further innovate sports and change the game through technology. adidas’ variety of digitally enabled products such as balls, wrist devices, apparel, shoes, web control and phone apps goes unmatched. There are no other sports company that serves diverse sports and fitness activity coverage, as well as understanding of data related to athletes’ both physiology and motion in play – from pro athletes, world record holders, professional sports and college teams to athletes of all levels right down to kids in gym classes.

Combining the capabilities of both partners, the adidas Group is put in a prime position to unleash its knowledge of sports. Runtastic’s fast pace, dynamism and high energy will speed up the adidas Group’s ability to reach both partners’ equal vision to make sports inspiring and part of everyone’s lives. With the ever changing landscape, this partnership’s mission is to create unexpected sports experiences that will resonate and stand out in the world of applying technology into sports.

Founded in 2009 and headquartered in Pasching near Linz, Austria, Runtastic has shown tremendous growth in a short period of time. With more than 140 million downloads and around 70 million registered users, Runtastic has a strong and unique industry position. Available in 18 languages, Runtastic is already one of the most diverse global players in the health and fitness app market. It is operating on a multi-app strategy with over 20 apps covering a wide variety of endurance, health and fitness activities. Through a highly engaged and active user-base, the company has already established solid revenue and earning streams. With high user satisfaction, an impressive pipeline of innovative concepts and relentless speed to market, momentum is expected to remain robust in the coming years.

Holding 50.1% ownership, Axel Springer SE was the major shareholder of Runtastic GmbH through its subsidiary Axel Springer Digital Ventures GmbH. Other main shareholders were Austrian business angel Dr. Johann Hansmann, and company founders Florian Gschwandtner, Alfred Luger, René Giretzlehner and Christian Kaar who will continue to run Runtastic within the adidas Group. “Digital technologies are providing new capabilities and insights to help athletes of all levels take control of their sporting destiny – whether improving their performance, sharing their experiences, or creating their own great social moments of sport,” said Herbert Hainer, CEO of the adidas Group. “This investment will add considerable value on our journey to deliver new world-class sports experiences. Besides that, it offers the opportunity to grow a highly engaged athlete user-base and leverage the power of our broad product portfolio. Therefore, I am very happy to welcome Runtastic’s passionate employees and their 70 million active athletes and sports lovers to the adidas Group family,” added Hainer.

“adidas is the perfect strategic partner for Runtastic and we are very eager to leverage our business in new and unique ways for the future,” said Florian Gschwandtner, Co-founder and CEO of Runtastic. “By bringing cutting-edge input from our leading position in the digital space to one of the great world leaders in the sports and fitness industry, I am personally looking forward to pleasing and surprising new and loyal users with the best products in the world. Together, we will make exceptional and unexpected things happen,” continued Gschwandtner.

Signing and closing of the transaction have both taken place simultaneously. In connection with the transaction, Deutsche Bank is acting as financial advisor to the adidas Group, and Ashurst LLP and Schoenherr are serving as legal counsel. Allen & Company LLC is acting as financial advisor to Runtastic, Milbank Tweed Hadley & McCloy LLP and 42law are serving as legal counsel.

The Runtastic mobile app is now available for download:
For Apple Runtastic on Apple App Store

For Android Runtastic on Google Play Store

For more information, please visit our corporate website:

Come join the adidas Energy running movement by following: