Malaysia, January 6, 2026 – As the new year begins, lululemon is inviting everyone to embrace the power of the “Yet” mindset — the belief that potential is limitless and every goal is within reach.
Fronted by an inspiring lineup of lululemon ambassadors — including seven-time Formula 1™ World Champion Lewis Hamilton, fitness athlete Amotti, and strength and performance athlete Kayla Jeter — the campaign celebrates perseverance and the ability to turn obstacles into breakthroughs. It’s a call to action for individuals everywhere to unlock their fullest potential.
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