Saturday, October 27, 2018

PUMA Train 24seven Malaysia - 5 Reasons Why You Should Not Miss It



Global sports brand PUMA presents an all-new fitness event called ‘PUMA TRAIN 24seven Malaysia’ featuring a combination of different types of workout under one roof.

The full day event will be happening on 17th November 2018 at Kenanga Star XPO. Only a month away, the event has been making waves in the fitness circle with tickets selling fast. If you have not made up your mind on whether to sign up, here are not one, but FIVE reasons why you should be there.

1. Bang for your bucks
Participants can choose up to six different workouts that you might otherwise never get a chance to experience at such an affordable price.

2. Opportunity to try out different workout routine
From the well-known HIIT training to the fun Glow Dance, the event will divide the nine training routines into three core segments, namely persistence, pace, and power. Some of the mentionable routines are ZUU movement and Jumping® Fitness trainings.

3. The Goodies
What is even better than a revolutionary fitness event? An event that offers freebies and goodies to the participants! Participants are set to receive an exclusive PUMA Tote bag, a PUMA tee and an amusing Resistance Band that can be used for other fun routines later on.

4. PUMA Instructors
Known to be instrumental figures of endurance and strength, you will have the opportunity to be trained by highly qualified instructors such as Stephen Thomson (ZUU Movement), TRIBE Boxing (Rhythmic Boxing), Ain Ramli (HIIT), Faith Rundi (Glow Dance), among others.

5. The lit After Party!
Who said fitness and fun do not go together? Keep your energy up high as PUMA is set to host an after party for all the participants.

The full-day street-inspired training event aims to drive home the point that there is no one way to run or train anymore.

The street is now your playground! The tickets are selling out fast, so quickly register here and grab the early birds deals NOW!

For more info, please visit http://www.puma24seven.my/

Friday, October 26, 2018

Be A Hero at Schneider Electric's Annual #BloodForLife Blood Drive



Schneider Electric, the global specialist in the digital transformation of energy management and automation, will be organizing its annual blood drive event next Wednesday and Thursday, 31 October – 1 November 2018 from 9am to 5pm at the Ground Floor of Plaza 33 (Google Maps: https://goo.gl/maps/hZXbtRHBsfv).

This year, armed with the theme ‘Be a Hero, Save a Life’, Schneider’s #BloodForLife blood drive is on a mission to save lives by addressing the shortage of blood supply in Malaysia.

Schneider hopes to call on more Malaysians to be a part of this initiative, and will be rewarding those who are keen with exciting goodie bags and more.

Thursday, October 11, 2018

HSN Malaysia: FITPOSSIBLE aims to get participants to burn 5,000,000 calories in 5 days



Kickstarting the Hari Sukan Negara, our home-grown running app, BiiB has partnered with the Ministry of Youth and Sports, to bring together runners from all walks of life – inculcating the spirit of running in the young ones, challenging the elite and inspiring others to lace up their running shoes for the HSN Malaysia FITPossible program.

Monday, October 08, 2018

BHPetrol Orange Run Flags Off 13th Year



Petaling Jaya, 8 October 2018 – Marking its 13th consecutive year, the BHPetrol Orange Run is here once again! A joint collaboration between BHPetrol, Polis DiRaja Malaysia, Majlis Bandaraya Petaling Jaya and Affin Bank, the annual event aims to support healthier lifestyles and contribute to those in need in society.

Sunday, September 30, 2018

The Nike Air Max 720 will be available globally in 2019



Launching next year, the latest Air Max 720 will feature the first full-length lifestyle Air Max unit that will raise the standard for all-day wear comfort. Following the footsteps of its predecessor the Air Max 97, this latest silhouette is pushing the envelope for what’s possible in a lifestyle shoe. 

Monday, September 24, 2018

Now you can enjoy 30 days free trial for BBC Player, thanks to TM and BBC Studios



Do you enjoy BBC TV programs like we do? Our viewing is no longer limited to the living room with the announcement by BBC Studios and unifi TV that they are expanding the BBC Player service, enabling all unifi and pre-unifi (Streamyx) customers to enjoy the best of British documentaries, dramas, comedies, lifestyle and preschool programmes via streaming and downloading of the content to their devices.

Previously available only to subscribers of unifi TV’s Ultimate pack, BBC Player will now be available to more than two million unifi subscribers for FREE for 30 days. You can enjoy 30 days free trial immediately upon signing u, after you download the BBC Player from Google Play or Apple Store, of course.

There are plenty of award-winning and premium shows that are available on BBC Player, for example Donal’s Asian Baking Adventure, Patrick Melrose, MasterChef UK (series 14), Blue Planet II, The Graham Norton Show and more.



“More and more viewers are going to online platforms in search of interesting programmes to watch. The Malaysian audience on BBC Player has steadily grown since the service was launched in early 2017, signaling an increasing appetite for our content online. Dramas like Victoria, lifestyle programmes like the award-winning The Great British Bake-Off, our blue-chip natural history programmes like Blue Planet II, and the ever popular irreverent Top Gear, consistently top the charts as the most-watched programmes by unifi’s Ultimate Pack subscribers, on both BBC Player and unifi TV,” said Ryan Shiotani, Vice President, Content, Asia of BBC Studios.



“It is evident that BBC content resonates with Malaysians and their families who are looking for high quality, intelligent programmes. We are glad that we are now able to offer these programmes to a wider base of Malaysians,” he added.



Meanwhile, Emily Wee, Vice President of unifi Content (Product) said, “The BBC brand is synonymous with quality and trust. These are the same traits our customers expect and demand from us. We at unifi TV are happy to be collaborating with BBC to meet the diverse needs from our customers by providing a compelling suite of BBC channels as well as access to top rated British content via BBC Player.”



And if you like BBC educational programs, you should not miss the new entertaining science series, “Got Science?”, hosted by the Malaysia’s Godfather of Stand-up Comedy, Harith Iskandar.

The show was launched at the same press event where the announcement for the expansion of the BBC Player service was made.



In this BBC Earth original commission, Harith Iskander explores and explains the science in everyday life using reason, logic, and rationale, and science.

Some of the themes explored in the series are food, health and fitness, sport, anatomy and technology. Fast-paced and packed with information, Harith threads these stories together in his inimitable light, almost tongue-in-cheek manner through his running commentary and funny one-liners.

Popular myths like durians and alcohol will kill you, and MSG is bad for you are just some topics covered in the new series.

Got Science? premiered on BBC Earth on Tuesday, 11 September 2018 at 8.05pm. Those who missed it can play catch up and watch it on BBC Player now.

To find out what Harith Iskander had said about the "Got Science" program, watch the his interview with Daphne Iking HERE.



BBC Player is available as an app – downloadable from the Apple and Google Play app stores, and online at www.bbcplayer.com.

To activate the 30-day free trial, unifi subscribers just need to sign in to the BBC Player app or website while on their unifi home broadband network.

After the 30-day free trial, the subscription will be priced at RM10 a month and the BBC Player subscription fee will be reflected in the customers’ monthly bills.

Let's enjoy the BBC Player now!


Sunday, September 23, 2018

R U Tough Enough? is Back, But This Time, Searching for Southeast Asia’s Toughest!



Are Malaysians the toughest in Southeast Asia? Well, that is what Fisherman’s Friend and KIX HD are trying to find out. With the support of Fisherman’s Friend, KIX HD (Astro Ch 729), is bringing back its annual R U Tough Enough? competition on an even bigger scale this year.

Finalists from six countries in Southeast Asia - namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam - will be competing for the title of “Southeast Asia’s Toughest” and a grand prize of US$15,000 (RM61,900)!

Fisherman’s Friend and KIX HD are seeking male and female participants who have the physical strength, the mental endurance, and the emotional resilience to take on contestants from five other countries and prove that he or she is the toughest.

R U Tough Enough? Southeast Asia will be accepting applicants from now until October 15 via its official website: www.KIX-TV.com/tough. Applicants can also sign up via Tough Trooper activations in their cities.

“R U Tough Enough? has grown in scope, size and participation every year, and now we are excited to take this competition to a regional level,” said Betty Tsui, Vice President, Programming of KIX.

“We are looking for Southeast Asia’s toughest and we are thrilled to invite everyone with an inspiring tough story to join us! It is not just a battle of the body, but also the mind, and we encourage all tough participants to join and show us what they’ve got!”


This year’s R U Tough Enough? Southeast Asia Advocate is none other than dynamic Malaysian fitness instructor Ishaq Vadillo. As a young man trying to support his family through financial difficulties, he was repeatedly told he was too young and wasn’t taken seriously. However, he persisted and took on various jobs before discovering fitness as a passion.

To all aspiring R U Tough Enough? participants, he says “Challenge yourself; you never know what you are capable of until you push yourself to achieve something great. It all starts with determination and perseverance.”

R U Tough Enough? Southeast Asia is open to all Malaysian residents aged 18 and above. To participate, apply online at www.KIX-TV.com/tough by October 15 or at the Tough Trooper roadshows at Kuala Lumpur, Penang and Johor Bahru.

Shortlisted candidates will be invited for closed-door auditions and a total of four finalists will be chosen to represent Malaysia together with the previous winner Vincent Mallang, a fitness trainer from Sarawak. The finalists will then take part in a “Final Showdown” at Sunway Pyramid on December 2.


Since its launch in Malaysia in 2014, R U Tough Enough? has expanded to the Philippines, Thailand, and Indonesia. And this year, the competition launched for the first time in Singapore and will be introduced to Vietnam as well. In the course of its run, it has attracted thousands of participants in various countries and crowned many deserving contestants, a testament to how well the competition has been received in Southeast Asia.

R U Tough Enough? Southeast Asia is presented by Fisherman’s Friend, the strong adult candy with added benefits, and official fitness partner Celebrity Fitness with the official partner Astro, official venue partner Sunway Pyramid and hotel partner Dorsett Grand Subang.

Stay updated on the competition through KIX HD’s social media platforms, including Facebook: facebook.com/KIXAsia, Twitter: @KIXAsia, and Instagram: @KIXAsia.



4,000 Malaysians walk a mile towards healthier hearts



NESTLÉ OMEGA PLUS Walk-A-Mile, the longest-running walking event in Malaysia returned for the 17th consecutive year today at Taman Tasik Perdana (Lake Gardens) to mark World Heart Day with the largest crowd turnout yet: 4,000 Malaysians pledging to take their first steps towards better heart health. It also marks the 17th year of partnership with Yayasan Jantung Malaysia (YJM) in the fight against high cholesterol, a major risk factor of heart disease.

Cold Storage Kids Run Returns to Promote Healthy Living Among Children



Petaling Jaya, 16 September 2018 – The Cold Storage Kids Run is back for its second year running and is better than ever! This year’s Kids Run featured a longer route and a challenging obstacle course that promised an exciting day out for children and adults alike. Part of an initiative by Cold Storage Malaysia to promote Malaysians on the importance of living a healthy lifestyle, the 2018 edition of the Kids Run aims to promote healthy routines from a tender age.

Wednesday, September 19, 2018

HOT & COLD Charity Run 2018 gets Malaysians to run for an AIDS-free nation

Malaysian Celebrities, Vanidah Imran and Rashidi Ishak lead the 5km race at the Malaysian AIDS Foundation HOT & COLD Charity Run 2018.

KUALA LUMPUR, 16 September 2018 — The Malaysian AIDS Foundation's HOT & COLD Charity Run 2018 was not only a fund-raising initiative. It also sought to promote the foundation's goal to ending AIDS and stand in solidarity with people living with and affected by HIV. Jointly organised by the Malaysian AIDS Foundation (MAF) and the Faculty of Medicine, University of Malaya (FOMUM), the run was held on 16 September 2018 (Sunday) at the University of Malaya.

Thursday, September 06, 2018

Muhaizar Mohamad Attempts To Break National Marathon Record at Berlin Marathon



Current and four-time consecutive winner of the Standard Chartered KL Marathon, as well as S.E.A. Games bronze medalist, Muhaizar Mohamad will be attempting to break the national marathon record at the BMW Berlin Marathon on 16th September 2018. Muhaizar is currently being managed by Dirigo Events, who are also sponsoring his record breaking attempt. This is part of Dirigo Events’ continuing efforts to develop the sport of marathon running in Malaysia, as well as to provide support for one of Malaysia’s best marathoners.

Sunday, September 02, 2018

Malaysia Airports Brings KLIA’s Top Culinary Delights to the MIGF 2018



As a runner, our adventures are not limited to local running events. So, our oversea running adventure usually starts when we are at the airport. Thanks to the awesome F&B outlets at KLIA and klia2, we are always greeted with mouth-watering good food before we fly out or when we arrive!

Friday, August 31, 2018

Hari Sukan RSH - ROYAL SPORTING HOUSE MALAYSIA - New Look, Same Heart



Kuala Lumpur, August 29, 2018 – Royal Sporting House Malaysia, reintroduces their flagship multibrand store in Pavilion, Kuala Lumpur. The newly revamped 11,073 square feet space spots a modern interior design and display area in black, white and red motifs, to appeal to todays sports and lifestyle consumers.

Monday, August 13, 2018

ETIQA Invites All To The ETIQA 10th ANNIVERSARY FUN FEST



Etiqa will be celebrating its 10 Year Anniversary by hosting the Etiqa Fun Fest, an event filled with fun and entertainment for the whole family. The Etiqa Fun Fest comprises a free concert, a 5KM Fun Run, and a carnival at Setia City Park, Setia Alam on 18 August 2018, from 7.30am to 12.00noon.

Top Malaysian acts such as Dato’ Zainal Abidin, Dato’ Afdlin Shauki, Altimet and Chelsia Ng make up the line-up for the pumped-up concert that will unite all partners, customers and their families on this special day.



Popular fitness guru, Nana Al Haleq will lead the Zumba session, and participants will get the chance to meet TV host Awal Ashaari at the 5KM Fun Run! The unique Fun Run has been designed in such a way that families can enjoy interactive ‘selfie’ pit stops to make the run even more memorable. All proceeds collected from the Fun Run will go towards charity.

In addition to the run, the carnival offers free fun activities to both children and adults. Children will enjoy performances by Didi & Friends and Pikachu while for adults, there will be a Play Station 4 Virtual Reality booth, a mechanical bull ride and Human Jenga.



“The Etiqa Fun Fest is our way of saying thank you to all our loyal partners and customers who have given us their continuous support over the years. As Malaysia’s largest local insurer, Etiqa has grown by leaps and bounds in the past decade. Last year, we registered a breakthrough profit-before-tax surpassing the RM1 billion mark. With more than RM30 billion assets to date, our customer base has grown from year to year, displaying a strong track record of continuous growth within the insurance industry,” said Kamaludin Ahmad, Group Chief Executive Officer (GCEO) of Etiqa Insurance and Takaful.

As the most visited insurance site in Malaysia, Etiqa’s achievement on the digital platform has been one of the main thrusts of success as customers can now navigate through a user-friendly website, download easy to use apps and even check their claims status online. In this manner, Etiqa strives to ensure a Fast and Easy experience for all its customers.

“With our expertise, we hope to continue creating a network of convenience and accessibility. As we strive to serve you better, we would like to invite all Etiqa stakeholders, customers and the general public to join us in celebrating this big milestone with the team.” he added.

For more information on Etiqa’s ‘Fun Fest’ Event, please visit us at www.etiqa.com.my/FunFest.

Monday, August 06, 2018

Bigger, Better & Gold-er: Standard Chartered Singapore Marathon Finisher Medal Unveiled



Singapore, 6 August 2018
– Organizers of the Standard Chartered Singapore Marathon (SCSM) 2018, IRONMAN, have unveiled a new medal design for the Marathon category for this year’s 42.195km race.

Monday, July 23, 2018

SPARK Foundation's Water Stewardship Project to Benefit Over 1,800 PJ residents



Water is a vital necessity for life. Every runner knows it. Get hydrated or you will never reach the finish line, especially on a hot and humid day. But how many of us are protecting and conserving our water sources? Last weekend, we had a chance to see some of the actions taken by a local community in PJ with the help of SPARK Foundation and local government agencies to work towards long-term sustainable water management.



As part of its ongoing water stewardship agenda, SPARK Foundation has committed to invest an additional RM2.5million over the next three years for the Phase 3 of its W.A.T.E.R (Working Actively Through Education and Rehabilitation) project. The Foundation aims to lead in water stewardship through collaboration with government agencies and local communities in strategic projects to protect water resources.

The W.A.T.E.R Project is a collaboration between SPARK Foundation and the Global Environment Centre - a non-profit organisation and government agencies which aim to raise awareness on the importance of river and water conservation through community-based programmes.

Key initiatives at project sites include rainwater harvesting, water thimble technology, wetland construction and reforestation.

To kickstart the Phase 3 of its project, SPARK Foundation in collaboration with Petaling Jaya City Council (MBPJ) and Global Environment Centre built rainwater harvesting system at Block 1, Desa Mentari in Petaling Jaya, which is located within one of its project sites, Sungai Penchala.

The system is capable of harvesting an estimate of one million litres of rainwater annually and will benefit over 1,800 residents in the area by supplying additional water supply that is suitable for general use such as cleaning, landscaping and irrigation.



Renuka Indrarajah, SPARK Foundation Trustee said: “Water stewardship is about businesses taking strategic action to ensure water is managed sustainably as a shared, public resource. We believe that commitment towards water stewardship goes beyond being an efficient water user. Through SPARK Foundation we want to take lead in water stewardship by collaborating with like-minded partners, engagement and education of local communities as well as investments in strategic initiatives at Sungai Selangor, Sungai Penchala and Sungei Way.”

Over the past ten years, SPARK Foundation has invested more than RM8 million in Phase 1 and Phase 2 of the W.A.T.E.R project. Since the inception of W.A.T.E.R project in 2007, SPARK Foundation has adopted five rivers including Sungei Way and Sungai Penchala in Selangor, as well as Sungai Senam, Sungai Buntong and Sungai Kledang in Perak. The combined efforts have led to improved water quality, heightened awareness on the importance of river conservation as well as a mindset shift among communities along the targeted river basins.



Renuka added: “To date, more than 30,000 Malaysians have been engaged through our education programmes, including supporting of the River of Life Public Outreach Programme, Train the Trainers Programme and our Mobile River Care Unit. Through our project, we have established 12 active river care communities to sustain the cleanliness of the river that flows through their neighbourhood.”

“On behalf of SPARK Foundation, I would like to extend our gratitude to GEC, the Department of Irrigation and Drainage (DID), MBPJ, and Selangor Water Management Authority (LUAS) and the local communities for their continuous support for our water stewardship agenda.



Tuan Johary Bin Anuar, Deputy Mayor of MBPJ said: “Water conservation is a critical effort that must be managed effectively especially in a highly urbanised and fastgrowing city like Petaling Jaya. Protecting water resources is our collective responsibility and we are committed to supporting the organisations who empower local communities to take action. The initiative by SPARK Foundation, GEC along with multi-stakeholders is exemplary as it delivers measurable impact in an area that benefits all Malaysians. We strongly encourage other organisations to learn from SPARK Foundation and embrace holistic environmental improvement projects that are relevant to their businesses."



Dr K. Kalithasan, GEC River Care Coordinator also added that: “The W.A.T.E.R Project has been a success due to a smart partnership with government agencies and communities. With the renewed project direction, we will be able to introduce alternative water supply and strengthen awareness on water conservation to the general public.”



You too can be part of this green cause too by signing up as volunteers or become a partner via the SPARK Foundation’s website www.sparkfoundation.com.my

Watch the launch video on our IGTV HERE.

HOCO O2O Retail Concept Store Launch



Malaysian mobile phone accessories distributor Cosmos Online Sdn Bhd officially introduced “hoco.” and also their Hoco O2O Retail Concept Store at a press conference held at their flagship outlet in Low Yat Plaza, today.

“hoco.” is an international premium lifestyle accessories brand from Hong Kong Haoco (hoco.) Technology Co., Ltd, which is dedicated to the development of high-quality digital accessories. Established in 2009, the young company focuses on the development and production of digital products with simple design philosophies, to create exquisite digital lifestyle products.



Gracing the launch event was brand principal and Hong Kong Haoco (hoco.) Technology’s General Manager, Gavin Ou and Cosmos Online Sdn Bhd’s Chairman Choong Sang Joo, Joining them at the official ribbon cutting ceremony were Lotyat Plaza’s Marcom & A&P Manager, Raymond Foo and a representative from Malaysia Mobile Communication Association (PPTM).



Its products include accessories for Apple, Samsung, HTC, MEIZU and other major brands. ”hoco.” has also established an excellent reputation in China, Hong Kong, Taiwan, Southeast Asia, North America, the Middle East, Europe and other regions across the globe, and has become a leading brand in the digital accessories market space.



“hoco.” is targeted at the mid to high-end market with a significant product range, and is user-friendly in design, fashionable and comes with excellent build quality. If you are looking for exquisite, “hoco.” makes it for you.



Other than phone accessories, we are quite impressed with the range of sports audio products offered by “hoco.”

Go check 'em out today.
















For more info, please visit https://www.facebook.com/hocomalaysia/ or http://www.hocomalaysia.com/estore/

Show Room:
Ug-46 Plaza LowYat, 7, Jalan Bintang, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Thursday, July 19, 2018

#RuntheworldwithMongChin on A+E NETWORKS®’ LIFETIME® ASIA



Kuala Lumpur, 17 July 2018 - A+E Networks’ LIFETIME Asia is set to air its brand new six-part, digital-first original production, WHO RUNS THE WORLD WITH MONG CHIN on 23 July 2018. Hosted by popular Singaporean social media influencer, Yeoh Mong Chin, the highly-anticipated series takes her on an epic adventure – six runs in six Southeast Asian countries over eight weeks: Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. The series marks the latest partnership between A+E Networks’ LIFETIME Asia and Canon.

Thursday, July 05, 2018

Relay for Life Kuala Lumpur - Malaysia’s Largest Cancer Event to Celebrate Caregivers



Kuala Lumpur, 29 June 2018 – the nation’s largest cancer celebratory and remembrance evening is back for its 12th year at Dataran Petaling Jaya.

Relay for Life (RFL) Kuala Lumpur, organised by the National Cancer Society of Malaysia, will celebrate the most important people in a cancer patient’s life: caregivers. Previously held for 16 hours, the duration of this year’s relay has been shortened to eight hours.

UNIQLO Announces Unique Partnership with Roger Federer as Global Brand Ambassador



Tokyo, Japan, and London, UK, 2 July 2018 - UNIQLO, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador. The new partnership means that Mr. Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.

Commenting on the announcement, Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of Fast Retailing, said, “Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people. UNIQLO will help Mr. Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.”

Mr. Federer said, “I am deeply committed to tennis and to winning championships. But like UNIQLO, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavors.”

UNIQLO enters the partnership inspired by the past accomplishments of Mr. Federer and his previous partners. While respectful of new standards they set together, UNIQLO is not a sports company. UNIQLO describes itself as a life company that creates LifeWear, thoughtful everyday apparel with a practical sense of beauty, and constantly improved through craftsmanship and technology. With today’s announcement, LifeWear has a new champion.

Design
Roger Federer’s game wear for Wimbledon 2018 was designed at the UNIQLO Paris R&D Center, led by Artistic Director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, UNIQLO reflected Roger Federer’s preference for a short stand-up collar to emphasize a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy color line - incorporated at the edge of the sleeves and the front panel of the shirt, and down the sides of the shorts - to highlight the company's corporate color, especially at the launch of the partnership.

Highly Functional Dry EX Material Trusted by Top Athletes
Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration and keeping a comfortable feel during play. The raised structure is well suited to the strenuous movements of tennis. Highly breathable mesh has been used in areas that accumulate sweat, helping to avoid overheating and allowing the athletes to be at their very best during competition.

The UNIQLO Global Brand Ambassador Program
UNIQLO partners with world-leading people to promote its brand and LifeWear globally. Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement. They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.

UNIQLO combines the expert professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies, creating apparel that supports human performance at the highest level, while also bringing greater comfort and functionality to the everyday lives of its customers. In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.

In addition to Roger Federer, the UNIQLO Global Brand Ambassadors today are Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).