As the lead up to the 29th SEA Games 2017 intensifies, Malaysia’s top media organisation, Media Prima Berhad, will serve viewers with the best of the region’s largest sports event on its digital platforms and television channels ranging from live games streaming and broadcast to medal tally status updates. Activated by Senheng, CLEAR, Wall’s and Negaraku viewers will be able to enjoy the SEA Games and get updates via the Kita Juara App, tonton, as well as TV3 and TV9.
Kita Juara App Launch
Media Prima Digital (MPD) launched the Kita Juara App on 15th August 2017 at Sri Pentas. The app which provides comprehensive coverage and updates on local football matches such as Liga Super, Piala Malaysia and Piala FA, will also provide exclusive daily highlights for the SEA Games from 14 to 30 August 2017. Users can watch snippets of the different sports, read SEA GAMES news articles (from Harian Metro), view the daily games schedule and get updates on the current results and medal tally.
“Media Prima aspires to bring the best and most comprehensive updates especially on local football and live sporting events to all Malaysian sports fans across multiple screens anytime, anywhere on the go. By having the special SEA Games Kuala Lumpur 2017 segment on the Kita Juara app, all highlights and statistics on this prestigious sports event would just be a click away. We are delighted to also collaborate with tonton so that sports fans can enjoy the best SEA Games and football content anywhere and on their portable devices, in addition to watching on TV”, said Rafiq Razali, Chief Executive Officer of Media Prima Digital.
tonton SEA GAMES Channels
Malaysia’s first and largest homegrown streaming service, tonton, will showcase the games from 14 to 30 August 2017 live on both its channels, Channel 1 and Channel 2, in high definition (HD). Both channels will carry the Opening Ceremony live at 8.00pm on 19 August 2017 (Saturday) and Closing Ceremony at 8.00pm on 30 August 2017.
Meanwhile, the live games on Channel 1 are Football, Hockey, Gymnastics, Archery, Diving, Badminton (semi finals and final) and Athletics. Channel 2, on the other hand, will showcase Badminton (single and double quarter finals), Netball, Weightlifting, Bowling, Cycling-Track, Aquatics (Swimming and Synchronised Swimming), Pencak Silat, Taekwondo and Wushu. tonton users will be able to live stream the games daily from 9.00am onwards.
tonton subscribers in Malaysia, Singapore and Brunei who have missed their favourite sports need not worry as they will be able to catch up 24 hours after the live game is over.
“Partnering with the Kita Juara app and the launch of tonton's exclusive SEA Games channels is true testament to tonton's commitment in supporting the Asian sports industry. We are also really excited to make available SEA Games channels to all of tonton's users in Malaysia, Singapore & Brunei to enjoy. On ground exclusive highlights on tonton that cannot be seen on TV, bring sea games to another level,” said Ben Jern Loh, General Manager of tonton.
Television Offerings
On 19 August 2017, TV3 and TV9 will air the Opening Ceremony at 8.00pm. Daily SEA Games highlights will be shown on TV3 from 10.30am to 11.00am and 12.30am to 1.00am while on TV9, highlights will be available from 5.00pm to 6.00pm.
Both TV3 and TV9 will also broadcast the semifinal and final rounds of games such as Football, Badminton, Hockey Athletics, Gymnastics and Diving.
For the Closing Ceremony, TV3 and TV9 will air the event at 8.00pm on 30 August 2017.
“As a Malaysian home grown company, the participation is a display of our commitment towards supporting a sports event with great potential to grow and inspire. It further affirms our dedication in providing an experience that is beyond expectations, through sporting disciplines that build enduring and rewarding relationships across communities in which we operation,” said Lim Kim Heng, Managing Director of Senheng Malaysia.
Vincent Chong, Marketing Director of Unilever Malaysia, echoes this sentiment, “As a global brand who has transformed the lives of our fellow Malaysians since 2006, we are very excited to be a part of something great for Malaysia after 16 long years. We associate ourselves closely with sports and this was an opportunity in which we wanted to be a part of as we want to rise together as one community and inspire millennials to defy judgement and scrutiny and be confident in life.”
Despite the intense pressure and competition throughout the SEA Games, we believe that our fellow Malaysian athletes will give their best and we will be there to support them as one Nation throughout the way!” he added.
For more information, log on to www.mediaprimadigital.com.my and www.tonton.com.my.
No comments:
Post a Comment