Kuala Lumpur, 21 November 2018 – ASICS Malaysia unveils their latest concept store in Malaysia. The new store in Pavilion KL draws inspiration from the authentic Japanese heritage of ASICS. Designed to represent its storied heritage and mantra and trademark, Sound mind, Sound Body.
For the first time in Malaysia the store features two brands within the ASICS group, ASICS and ASICSTIGER. ASICS offers shoes and apparels for athletes and fitness enthusiasts and ASICSTIGER is a lifestyle brand that takes a streetinspired approach to classic footwear and apparel silhouettes. Art, music, fashion and Japanese culture influence the ASICSTIGER vision, often celebrated through exclusive collaborations with renowned designers and artists all over the world.
“We are excited to announce the launch of the first ASICS concept store in Pavilion, Kuala Lumpur. The store houses ASICSTIGER for the very first time in the country, broadening our offering to cater to the lifestyle segment. Malaysians can now enjoy quality performance and lifestyle shoes along with apparels at this store, serving as a one-stop centre for all our brand lovers,” said Mr. Boon Tib Som Nik, Country Manager, ASICS Malaysia.
The 2,360 square feet spacious store has an easy-to-navigate concept with comfortable community space. It also houses ASICS Motion ID/Foot ID corner for an advanced 3D Foot Mapping System that analyses your foot using laser and micro cameras to recommend the right fitted shoes for your feet.
As for the store design, a clean cut look was implemented; concrete flooring mix with timber flooring and sleek grey and white textured wall of premium finish, representing ASICS' heritage.
ASICS Pavilion KL store is located at Lot 5.19.00 & 5.20.00, Level 5, Pavilion Kuala Lumpur.
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