Putrajaya, 30 June 2019 - MILO® kicked off the return of its signature breakfast event, MILO® Malaysia Breakfast Day into high gear as it continued to encourage Malaysians to make the most important meal of the day wholesome and nutritious for the family. The event, which spanned two days at Dataran Putrajaya, Presint 3 attracted a total of 50,000 early risers who took part in an array of fun and educational activities including 3km and 5km fun runs and set into motion a nationwide activation tour covering six other locations.
Now entering its seventh consecutive year, MILO® Malaysia’s largest breakfast event continues to highlight the importance of giving children the right start with a healthy breakfast to help them stay energised to take on the day. It helps to create awareness among parents that their children’s day is bigger than they realise. From rising early in the morning to catch the school bus and staying focused in the classroom, to staying back for extracurricular activities, attending extra classes, enjoying their favourite sports and doing their revision in the evening, a child’s day is filled to the brim.
“At Nestlé, we are playing our part to enable healthier and happier lives by promoting healthy, wholesome lifestyles. Making breakfast wholesome is in line with our purpose to enhance quality of life and contribute to a healthier future. We are delighted to continue MILO® Malaysia Breakfast Day as an avenue for families to come together and learn the importance of a wholesome and balanced breakfast in providing the energy to carry the day, while encouraging an active lifestyle through the various physical activities during this event,” said Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad.
Nutrition remains at the heart of MILO®, and to this end, it stays committed to providing healthy, nutritious offerings to its consumers. A must-have breakfast beverage for generations of Malaysians, MILO® contains the natural goodness of milk, malt and cocoa, with essential vitamins and minerals that help to release energy efficiently from the food that you eat. A healthy breakfast paired with MILO® helps to meet your daily energy requirements to stay active and take on the day.
Wong Mei Ching, Group Corporate Nutrition Manager, Nestlé (Malaysia) Berhad remarked, “A healthy breakfast goes a long way. Breakfast replenishes your body with energy and essential nutrients after a night’s rest, thus giving your energy level a boost to kickstart an active day. I provides about 25% of your daily energy needs. For children, this means better focus and concentration to help them perform better in school.”
While time, or the lack of it, is a common problem for parents to prepare breakfast for their children, the following recommendations can be useful. “Plan the breakfast menu with your children the night before so that they look forward to their morning, thus reducing the chance of skipping breakfast. For ideas to make your breakfast wholesome, look no further than the Malaysian Healthy Plate Model of Quarter-Quarter-Half to ensure that your meal portion is appropriate and packed with all the essential nutrients. Wholesome eating is about applying balance, moderation and variety to the food choices you make, and breakfast is a good place to start.”
In its continuous effort to foster healthy behaviours among its consumers, MILO® is partnering with Malaysian Dietitians Association (MDA) for the MILO® Malaysia Breakfast Day campaigns. MDA offered body mass index (BMI) checks and ‘Ask A Dietitian’ consultations on diet and disease-related matters to the participants during the event.
To offer wholesome, nutritious breakfasts to as many families in Malaysia, MILO® also continues its partnership with Food Aid Foundation. A portion of the proceeds raised from the MILO® Malaysia Breakfast Day fun runs will go towards advancing Food Aid Foundation’s mission to bring healthy breakfast options to the table in underprivileged households nationwide.
Besides the fun runs, participants also took part in activities designed to keep them active including Zumba, arcade basketball, target football as well as a 3 vs 3 futsal tournament. To provide education on breakfast, Chef Muluk, was on hand to demonstrate creative ways for anyone, even children, to spruce up a healthy breakfast.
The MILO® Malaysia Breakfast Day tour will continue in Penang, Kuantan, Batu Pahat, Kota Bharu, Kota Kinabalu and Kuching.
For more information on MILO® Malaysia Breakfast Day, visit: www.milo.com.my.
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