Friday, November 22, 2019

adidas Debuts the adidas x Star Wars Space Battle-themed pack, the Second Collection from its Multifaceted Collaboration with Lucasfilm



adidas launches the adidas x Star Wars Space Battle-themed pack, the latest installment of the brand’s collaboration with Lucasfilm. The second offering of the multi-chapter collection comes in three key running models: The Ultraboost S&L, Ultraboost 19 and Alphaedge 4D. Inspired by the starships of the Rebel Alliance and Galactic Empire, the trio celebrates a revered element of the Star Wars story, now in footwear form. 


The X-Wing Starfighter inspired Ultraboost S&L footwear leads the pack, donning a color palette reminiscent of the ship’s grey and orange artillery and outer shell. The Most Responsive Shoe in the Galaxy comes equipped with glow-in-the-dark elements, semi-shiny engineered mesh and metalized stripes, making it a standout in low-light environments. A leather cage sits atop a Boost sole and the style is finished with iconic quotes like “STAY ON TARGET” and “THE FORCE WILL BE WITH YOU, ALWAYS”on each heel’s webbing. 


The Millennium Falcon inspired Ultraboost 19 footwear immortalizes yet another iconic starship. Owning a grey and blue finish, the silhouette is elevated with a metallic yarn makeup, matte metalized cage, metalized heel counter and illuminative elements. Similar to its Ultraboost counterpart, the style comes emblazoned with notable phrases like “JUMP TO LIGHTSPEED,” and “NEVER TELL ME THE ODDS.” 


Rounding out the pack is The Death Star focused Alphaedge 4D shoe, which pays homage to the film’s most notorious space station. Its glow-in-the-dark elements are fused with a knit, metallic-yarn upper that's fixed to the shoes 3D-printed 4D midsole. Collectively, the style dons an infamous laser green and space black colorway, finished with “THAT’S NO MOON” and “THE POWER OF THE DARK SIDE” slogans. 

Retailing with price points between RM 750 to RM1,400, the adidas x Star Wars Space Battle-themed pack will be available at selected adidas stores and www.adidas.com.my from 21st November 2019 onwards. 

● adidas Brand Centre Sunway Pyramid 
● adidas Sports Performance Store Pavilion 
● adidas Sports Performance Store KLCC 
● adidas Sports Performance Store The Gardens 
● adidas Sports Performance Store Midvalley 
● adidas Sports Performance Store Publika 
● adidas Sports Performance Store IOI City Mall 
● adidas Sports Performance Store 1 Utama 
● adidas Sports Performance Store Sunway Velocity 
● adidas Sports Performance Store Nu Sentral 

For more information on upcoming releases and collection teasers, fans can sign up for alerts at www.adidas.com.my/star_wars.

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