Signing off an eventful year filled with successful campaigns, collaborations and product releases which gained widespread appeal among the fans, global sports brand PUMA ended the year in absolute style – hosting an exclusive preview party for guests across the region in Malaysia.
Held in EX8 Subang Jaya, the exclusive party saw PUMA unveiling key collections from the upcoming Spring/Summer season of 2020. The event had PUMA’s Southeast Asia General Manager Philippe Le-Bretton in attendance, alongside other guests including members of the media, partners, PUMA ambassadors, and PUMA friends.
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| PUMA's Southeast Asia General Manager Philippe Le-Bretton giving a speech |
“2019 has been nothing short of fantastic for us as a brand and we owe it all to our fans for providing us with such great support, growth and success. For this we are immensely grateful and I would like to personally thank everyone in the PUMA family, our fans, colleagues and partners for being a key part of our journey,” stated Le-Bretton.
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| (Second from Left) Philippe Le-Bretton, Southeast Asia General Manager, joined by fellow PUMA representatives from around the region |
Introduction of new business segments, enhanced consumer journey, and major campaigns
Over the year, PUMA has introduced a number of special concept stores throughout Southeast Asia for different customer segments, namely sportstyle, kids and golf. PUMA also went on to relaunch the highly-successful basketball segment on a global scale.
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| DJ Bluwie on the decks |
In enabling a more personalised and immersive experience for online shoppers, PUMA launched its own e-commerce platform for the Malaysian and Singaporean market. The site has gone on to quickly establish itself as the go-to place for fans looking to enjoy exclusive releases and special promotions.
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| Indonesian Rapper Tuan Tigabelas wooing the crowd with an energetic performance |
The year also saw PUMA roll out an award-winning campaign in Southeast Asia for the women’s segment with the PUMA Cali Travelog campaign, which was spearheaded by Kpop star Hyolyn, being one of the most successful campaigns of the brand in recent times.
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| LED light dance performance |
Ramping up the fitness and sports segment which has gained massive traction in recent years, PUMA hosted a first-of-its-kind performance event called the “House of Hustle”. Supported by the Ministry of Youth and Sports, the event was part of PUMA’s initiatives to encourage everyone including those outside of the fitness fraternity to adopt a healthier lifestyle.
PUMA’s Spring/Summer 2020 Press Preview teases audience on what to expect for first half of next year
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| 'No Noise Percussions' derived their inspiration from PUMA x First Mile's sustainable collection and PUMA's other business segments |
Closing an exceptional chapter, PUMA previewed some of the pieces from their upcoming Spring/Summer 2020 collection via a fashion show. Set to be launched as early as January, members of the media, fashion industry personalities and guests were invited to an enclosed space where embargoed pieces were exclusively showcased.
The night also saw the crowd on their feet with performances from renowned Indonesian rapper Tuan Tigabelas, LED light dance, and a unique performance by sports percussionists group ‘No Noise Percussions’. This group derived their inspiration from PUMA x First Mile’s sustainable collection as well as PUMA’s other business segments such as football and golf.
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| Crowd enjoying the SS20 Preview Fashion Show |
“As we welcome the New Year, expect to see new collaborations, products, and great ambassadors on board. The year 2020 looks really promising for us and we are excited to continue this great form by bringing forth new collections and stylish products that are exclusive to PUMA,” said Le-Bretton.
Stay tuned for an exciting Spring/Summer 2020 with PUMA.
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