Wednesday, August 10, 2022

POTATOES USA Powers Up TWINCITY MARATHON 2022 as a New Key Sponsor

Everyone is jubilantly celebrating at the finish line of Twincity Marathon (12K category) - (From Left: Yours truly, Jaydee, Mustafa, Razzi, Dean, Fafa, Caen, and the newly-wed celebrity couple - Vanidah Imran and Arifabillah.

As a runner, I love U.S. potatoes because they are a nutritional powerhouse that help me stay fueled for my runs. They are quite easy to digest and reduce hunger pangs during a long or intense run. Furthermore, they are tasty and can be prepared in many ways – there are no limit to the versatility of the U.S. potatoes

Potatoes are a nutrient-dense vegetable that provides the energy, fiber, potassium and Vitamin C which boost sport performances and help fuel people who do sports or lead an active lifestyle. Recent research findings indicated that potatoes are found to have the nutrients that could benefit fitness buffs, marathoners and sportspersons.

Potatoes USA took on the role of a key sponsor of the Twincity Marathon 2022 recently. An outdoor tent was erected, with various personnel serving U.S. potato products to the 4,000 runners in both the full and half marathons.

The U.S. mashed potatoes served are aimed to help runners replenish energy levels and nutrients needed after the marathon. Educational materials on potato power nutrition to improve sports performance were also distributed at the event.

The event was spread over two days, 1km (Kids) 5K & 12K on Saturday (24 July) and 21km & 42K on Sunday (25 July). I took part in the 12K event on Saturday with my friend - Jaydee, Mustafa, Razzi, Dean, Fafa, Caen, and the newly-wed celebrity couple - Vanidah Imran and Arifabillah.

U.S. Ambassador (second from right) _ runners powered up with U.S. potatoes at the marathon 

His Excellency U.S. Ambassador to Malaysia, Mr. Brian D. McFeeters, 61 years of age, also participated in the half marathon (21km run). 

“I am delighted to see Potatoes USA as a sponsor of this marathon and glad to have the information that potatoes are healthy, high in potassium, Vitamin C and fiber – which are great for post recovery,” quipped Mr. Brian. “So now, maybe Malaysian can get to enjoy more potatoes like what we do in the U.S.,” he continued.

U.S. Ambassador to Malaysia Mr. Brian D. McFeeters participated in the Twincity Marathon 2022

Clocking an impressive marathon finishing time of 2.27 hours, Brian showed that with proper diet and fuel, at his age, he could still beat many younger Malaysians in the half marathon. Despite his busy schedule, he exercises regularly and maintains a healthy diet with the help of U.S. potatoes.

Singapore Blade Runner, Shariff Abdullah (left) and your truly.

Singapore Blade Runner, Shariff Abdullah came all they way from Singapore to participate not in one but two categories - 12K on Saturday (24 July) and 21km on Sunday (25 July) to join the Twincity Marathon 2022. A differently-abled runner, Shariff runs using a "blade" in place of his left foot. He said he enjoys eating baked U.S. Potatoes because it is healthier as it does not require additional oil in the cooking.  

"Potatoes make a great choice for runners especially before a marathon (carbo-loading) which provide the energy, potassium and Vitamin C required for the race day," added him.

Numerous studies had been conducted over the past 40-50 years also suggested that carbohydrates are a primary macronutrient for sustaining and improving athletic performance. According to Nutrition Today, a US journal, it is suggested that a balanced diet high in natural, quality carbohydrate rich foods like nutrient-densed potatoes may be optimal to improving physical performance among elite endurance athletes.

Key facts about the potato power:
  • 26 grams of carbohydrate – Potatoes are a nutrient-dense quality carbohydrate, important for optimal physical and mental performance as the primary fuel for your brain and a key source of energy for muscles. And, because your body’s own stores of carbohydrate are limited and may be depleted – even in a single session of intense and/or prolonged exercise– it’s important to replenish them.
  • 620 Milligrams of Potassium – A medium-sized (148g) potato, with the skin-on, provides more potassium than a banana, no fat, no sodium, and no cholesterol. Potatoes are perfect for aiding muscle, cardiovascular and nervous system function during long endurance events.
  • 30% of daily value of Vitamin C – Potatoes are an excellent source of Vitamin C which helps to boost the immune system and aids in collagen production, a major muscle tissue component.
  • 3 grams of plan-based protein – Protein is a key component of muscle and an important nutrient for performance.
  • 2 grams of fiber (7% daily value) – Fiber helps regulate blood glucose and increase satiety, making one feel full longer.
  • 110 Calories for Energy – Easily digestible and more energy dense than any other popular vegetable, potatoes are a good choice to fuel the demands of racing a marathon.

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