Malaysia Sarong Music Run: Celebrating Malaysia in Motion

With confident strides and infectious energy, Syed Saddiq and Bella Astilah led the MSMR —setting the pace for a Malaysia Day powered by pride, performance, and personality.

Kuala Lumpur, 20 September 2025 – Malaysia Day just got a whole lot more stylish and spirited as 15,000 runners took to the streets in sarongs for the Malaysia Sarong Music Run (MSMR), turning the PETRONAS Twin Towers into a kaleidoscope of colour, rhythm and national pride. From sunrise to sundown, the city buzzed with music, movement and the unmistakable energy of Malaysians celebrating their heritage in the most joyful way possible.

Moments before the movement—VIPs, sarongs, and smiles ready to take on KL.

Now in its third edition, MSMR has evolved into more than just a run—it’s a lifestyle experience that blends fitness, fashion and culture. With participants from over 26 countries and an expected 30,000 visitors soaking up the vibes, the event has become a global postcard of Malaysia’s warmth and creativity. Whether you were sprinting in the 5KM Speed Run or dancing your way through the 5KM Fun Run, the sarong was the star of the show—worn with pride, flair and a touch of personal style.

VIPs gather for a photo moment just before the Speed category flag-off, capturing the spirit of leadership and anticipation.

JETOUR Malaysia led the charge as the Main Sponsor and Official Car Partner, while the Ministry of Tourism, Arts and Culture (MOTAC) gave its full support, reinforcing MSMR’s role in spotlighting Malaysia’s cultural richness ahead of Visit Malaysia Year 2026. The event kicked off with a lively ceremony attended by Tourism Minister Dato Sri Tiong King Siong, Federal Territories Minister Datuk Seri Dr. Zaliha Mustafa, and Kuala Lumpur Mayor Dato’ Seri TPr. (Dr.) Maimunah Mohd Sharif.

Fast, focused, and full of fire—MSMR’s 5KM Speed Run showcased Malaysia’s homegrown talent in peak form, racing with pride on Malaysia Day.

Eddy Casmady, the visionary behind MSMR, shared how the event has grown from a themed run into a full-blown cultural festival. “It’s no longer just about running—it’s about celebrating who we are, together,” he said. And that spirit was palpable. Families, tourists, and athletes alike wrapped themselves in sarongs, creating a stunning visual of unity and tradition. It wasn’t just a fashion statement—it was a shared heartbeat.

When culture meets cardio: MSMR 2025 brings the beat to the streets.

A breathtaking 1,000-meter-long Malaysian flag stole the spotlight at MSMR 2025, unfurling proudly along the run route as thousands of participants paraded in unity.

Traditional kuihs are offered at every 1KM water station, adding a sweet and nostalgic touch to each hydration break along the route.

The route came alive with colour, movement and ancestral pride—every performance a tribute to home.

As runners passed, Kelantan’s Dikir Barat crew fired up the crowd with infectious energy and cultural swagger.

Graceful hands, rhythmic feet—Borneo’s traditional dances turned the MSMR route into a living celebration of East Malaysian heritage.

The run paused, the culture played—local performers turned the track into a living stage.

JETOUR Malaysia powered MSMR 2025 with style and spirit—driving the run, the rhythm, and the celebration forward.

Sarongs in motion, hearts in sync. This is how Malaysia celebrates.

A sea of colour, a wave of unity. MSMR turns KL into a living canvas.

Tourism Malaysia proudly champions MSMR 2025 as a celebration of unity in motion—where every sarong-clad stride showcases the heart, heritage, and hospitality of Malaysia to the world.

The run may have ended, but the night was just getting started—KLCC shook with the sound of live music and pure adrenaline.

MSMR’s post-run concert exploded with energy as blazing guitars, pulsing lights, and a roaring crowd set the tone—led by rock powerhouse Bunkface and a lineup that kept KLCC buzzing late into the night.

Earlier in the month, the EKI JETOUR X BSC Relay Run warmed things up with a playful twist on team racing. But the main event on Malaysia Day was where the magic truly happened. With local music echoing through the city and food stalls serving up Malaysian favourites, MSMR felt more like a street party than a race. It was a place where heritage met high energy, and where every step taken was a tribute to the country’s vibrant identity.

From start line to stage lights, every moment begged for a photo.

From its debut in February to the Sarawak edition in July, MSMR has quickly become a lifestyle movement—one that celebrates tradition with a modern beat. And if this year’s turnout is any indication, the sarong isn’t just making a comeback—it’s leading the way.

And the sarong celebration continues—MSMR is already gearing up for its 2026 edition, promising another unforgettable evening of movement, music and Malaysian pride. Set to take place on Saturday, 19 September 2026 at KLCC, the next Malaysia Sarong Music Run will feature two categories: a breezy 3KM and a spirited 5KM, both kicking off at 5.30PM. 

Runners were greeted with smiles, songs and stories—each ethnic showcase a reminder of Malaysia’s beautiful mosaic.

Registration is open now and closes on 12 September 2026. To secure your spot and be part of this vibrant movement, head to https://www.heyjom.com/event/Malaysia-Sarong-Music-Run-2026

If 2025 was any indication, next year’s edition will be even more electric—so whether you're a returning runner or a first-time participant, get ready to lace up, wrap up, and run with heart.