Kuala Lumpur, 5 March 2019 - K-Pop Singer, songwriter and producer Hyolyn, the face of the PUMA #CaliTravelog Campaign in Southeast Asia, will be making an appearance in Kuala Lumpur, Malaysia on 27 April 2019 where fans from the region will be able to meet and party with the K-pop star. To be held at Sentul Depot, Kuala Lumpur in Malaysia, this will be Hyolyn’s first appearance as a solo artiste in Malaysia.
Formerly from popular K-Pop group SISTAR, Hyolyn decided to pursue music solo and has since amassed international success with hits such as SEE SEA, BAE and Dally. Besides her musical prowess, Hyolyn is also known for her dynamic dance moves, making her a source of inspiration to youth around the world as an unconventional K-pop star.
PARTY WITH HYOLYN
In addition to Hyolyn’s appearance, fringe performances and activities are lined up to thrill and enthral all party-goers.
Emulating the vibes of music festivals all around the world, the space will be transformed with warm lighting, boho-chic décor, making it a colourful space for party-goers to hang out and catch the exciting acts lined up. Props such as caravan and beach chairs are set up to resemble the setting of Hyolyn’s #CaliTravelog music video and will be available for a fun group photo and selfie opportunities.
The event will be hosted by Jenn Chia, Malaysia's popular female creative talent who enjoys 63.5k following on her YouTube channel with her own video content ranging from humour to empowerment. The multifaceted online personality also sings and writes music.
Besides the Cali-themed décor, a free-to-play mini bungee will also be available, along with festival food such as burgers, popcorn, cotton candy and beer from food trucks and stalls.
The finale of the party will be the appearance of Hyolyn where she will perform a number of her top hits and her well-known killer dance moves, a rare treat for her fans here in Southeast Asia.
PUMA CALI MIRROR CONTEST
Snap a pic wearing PUMA Cali sneakers with any PUMA Cali mirror at participating stores and you might be on your way to attend the PUMA Cali Party.
From now till 19 April 2019, participants may win the opportunity to watch K-pop star Hyolyn ‘live’ in action and even interact with the star up close and personal.
Contest mechanics as follows:
- Try on a pair of PUMA Cali at participating stores
- Snap a photo of yourself at Cali Mirror
- Upload onto Instagram, follow and tag @PUMA. Cali and hashtag #CaliTravelog #PUMASEA
Two Hundred (200) winners will be selected across Indonesia, Malaysia and Singapore to win a ticket (admits one) to enter PUMA Cali Party at Kuala Lumpur, Malaysia on 27th April 2019.
The PUMA Cali Mirror can be found at the selected PUMA stores in Malaysia. More information, as well as a full list of the terms and conditions of the PUMA Cali Mirror Contest can be found here.
PUMA CALI DREAM TRIP CONTEST
Another ongoing contest from the PUMA #CaliTravelog campaign is the PUMA Cali Dream Trip Contest, where fans of PUMA Cali will win the opportunity to take a trip to California. From holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience for the PUMA Cali girl.
Worth USD$4000, fans may participate in the giveaway simply by getting the “Cali Dream Trip Ticket” with every purchase of the PUMA Cali sneakers.
More information as well as a full list of the terms and conditions of the PUMA Cali Mirror Contest can be found here.
For more updates on the PUMA #CaliTravelog campaign, follow Instagram @PUMA.Cali.
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