Petaling Jaya, 23 February 2023 - FITCIRCLE Sdn Bhd, the company behind the popular online registration portal RACEXASIA.com, is proud to announce that it has been acquired by DTE Endurance Asia, effective January 2023.
DTE and FITCIRCLE share a deep appreciation for their customers and for the health of the endurance sports industry in Malaysia. This appreciation combined with a shared vision for the growth of endurance sports participation are the core motivators for the bringing together of the two specialized businesses.
FITCIRCLE's General Manager, Joan Wong said, "We are excited to join forces with DTE Endurance Asia and to have the opportunity to take our business to the next level. This acquisition will allow us to offer even more value to our customers from a technology perspective and to continue providing a seamless experience for runners and event organizers."
DTE Endurance Asia's CEO, James Matthews added, "We are thrilled to welcome FITCIRCLE to the DTE family. FITCIRCLE's strong presence in the online registration space in Malaysia makes it a natural fit for our company and we look forward to working together to continue providing exceptional localized service to our customers as well as the same amazing brand and promotional benefits that are provided and packaged by RACEXASIA."
DTE Endurance Asia is the main partner for RaceRoster.com in Asia. As part of the acquisition, existing customers of FITCIRCLE’s RACEXASIA.com will transition to Raceroster.com technology as the backend in stages whilst still enjoying the same packages and localized support staff it has enjoyed.
Raceroster.com is a leading online registration and event management platform in the endurance sports industry, with a strong track record of powering successful events and providing best-in-class service to its customers. In the past year,
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Raceroster.com has processed over 1 million registrations and has a customer satisfaction rating more than 95%. The transition to Raceroster.com system will bring numerous benefits to RACEXASIA's existing and future customers, including access to an expanded range of features and services, such as customizable participant portals and advanced reporting capabilities.
In addition, Raceroster.com's robust infrastructure and experienced support team will ensure a smooth and reliable experience for event organizers and participants. RACEXASIA.com has been the go-to platform for runners and event organizers in the region to register and participate in running events.
DTE Endurance Asia will continue to operate the online registration business and brand as RACEXASIA.com. We are committed to have minimal impact to all existing RACEXASIA.com customers with this transition.
FITCIRCLE Sdn Bhd is the company behind RACEXASIA.com, a popular online registration portal for running events in the region. RACEXASIA.com is the PREMIER and MOST PREFERRED multi-event registration portal in Malaysia; hosting more than 1000 events since debuting in 2010.
DTE Endurance Asia: DTE Endurance Asia is a leading player in the endurance sports industry and has a strong track record of organizing successful running events in the region. The company offers a range of services to runners, event organizers, and sponsors, including event management, timing, and logistics support. For more information, please do email us at info@racexasia.com
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