The Future of Running: PUMA Malaysia Backs Muhaizar, Ni Jia, Sayuti, and Naqib in Bold Initiative

Kuala Lumpur, 24 March 2025 - PUMA Malaysia is shaking up the athlete sponsorship game, introducing a game-changing "athlete-first" approach that's set to revolutionize how elite runners are supported. This initiative isn't just about slapping a logo on a jersey; it's about providing top-tier athletes with the resources they need to excel, while simultaneously building a stronger, more connected running community.

As a testament to this commitment, PUMA Malaysia has officially welcomed four of the nation's most formidable marathoners – Muhaizar Mohamad, Yeow Ni Jia, Ahmad Sayuti, and Naqib Haikal – into their athlete roster. This move underscores PUMA's dedication to propelling the region's running scene to new heights.

These athletes will benefit from a comprehensive program that includes world-class training support, cutting-edge performance gear, and opportunities to compete on the global stage.

Meet the Champions:

• Muhaizar Mohamad: A titan of Malaysian distance running, boasting two SEA Games bronze medals and six KL Marathon titles.
• Yeow Ni Jia, Ahmad Sayuti, and Naqib Haikal: Podium regulars in Malaysia's most competitive road races, solidifying their status as the nation's top endurance athletes.

PUMA's Unwavering Commitment to Athlete Excellence:

This initiative marks a significant step in PUMA's mission to transform the Southeast Asian running landscape. Building on their initial efforts in Singapore, PUMA plans to expand its reach across the region in 2025, providing athletes with resources that rival those of their global counterparts.

What Sets PUMA's Sponsorship Apart:

Unlike traditional sponsorships that focus solely on race results, PUMA's holistic approach ensures athletes receive unparalleled support:

• Innovative Performance Gear: Athletes will be equipped with advanced running footwear and apparel, featuring cutting-edge NITRO technology designed for peak endurance, speed, and performance.
• Elite Race Sponsorship: Full support for local and international events, allowing athletes to compete at the highest level and inspire future generations.
• Community Impact: PUMA athletes will spearhead community-driven initiatives like the PUMA NITRO Run Club, providing mentorship and strengthening the regional running community.
• PUMA Global Access: Southeast Asia's elite runners will have access to the same world-class resources as PUMA's global roster, including direct interaction with product and innovation teams, NITRO lab testing, and connections with top-tier athletes worldwide.
• Athlete Empowerment: Project3: PUMA's revolutionary initiative, Project3, empowers sub-elite marathoners with a pro-level race experience. This includes expert coaching, exclusive race-day gear, and financial incentives for athletes participating in the 2025 Boston and London Marathons. This initiative closes the gap between elite and sub-elite runners, demonstrating PUMA’s commitment to innovation and athlete empowerment across the globe.

Empowering Both Elite and Everyday Runners:

PUMA's commitment extends beyond professional athletes. The brand is dedicated to fostering an inclusive running culture, ensuring that both elite athletes and everyday runners benefit from their initiatives. Aspiring runners will gain access to resources, mentorship, and training opportunities through the PUMA NITRO Run Club and upcoming social run clubs powered by PUMA Malaysia, both launching in April 2025.

The Future of Running with PUMA:

This initiative is more than just sponsorship; it's about shaping the future of the sport. By seamlessly integrating elite sponsorships with grassroots engagement, PUMA is paving the way for a vibrant and thriving running community in Southeast Asia.

As the region anticipates an exciting 2025, PUMA's vision is clear: to elevate Southeast Asian running to unprecedented heights, fostering talent, innovation, and community like never before.

The future starts NOW.