Run, Eat, Celebrate: Merdeka Comes Alive at the Curve’s 5KM Food Run

Nothing brings Malaysians together quite like good food, community spirit, and a little friendly cardio. That’s exactly what’s brewing at the Curve this 30 August 2025, as the much-anticipated Merdeka Food Run returns with double the joy, double the flavours—and triple the energy.

After last year’s debut drew 1,500 enthusiastic runners, this year’s edition is expected to host up to 3,000 participants. Starting bright and early at 7:30AM from the Piazza, the 5KM run promises more than just a workout—it’s a flavour-packed journey featuring food pit stops with local favourites like nasi lemak, curry puffs, satay and more. Whether you’re lacing up for a personal best or simply walking for the snacks, every step is a tribute to Malaysia’s diverse culinary heritage.

The Curve’s Merdeka Food Run is more than a feel-good event. It’s a celebration of wellness, unity and pride—inviting families, friends, and fitness fanatics alike to join in the fun. En Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, puts it perfectly: “Food and togetherness are at the heart of Malaysian culture. This event beautifully combines our nation’s two great passions to honour Merdeka in the most delicious way.”

Registration is now open until 3 August 2025, with special rates for groups of four. Companies keen on team bonding with a side of fitness can take advantage of corporate packages tailor-made for employee engagement.

And just when you think it couldn’t get any more exciting, participants stand a chance to win prizes worth RM10,000 in the post-run Lucky Draw. It’s the ultimate reward after a morning of laughter, sweat, and savoury indulgence.

The Curve Merdeka Food Run 2025 is part of the mall’s month-long Merdeka Campaign, themed around health, heritage, and harmony. Expect lively cultural performances, festive showcases, and interactive activities designed to honour Malaysia’s independence and multicultural roots.

Whether you’re running to burn calories or earn curry puffs, this one-of-a-kind event is the perfect way to celebrate what it truly means to be Malaysian.

To sign up or find out more, visit thecurve.com.my, HeyJom.com, or follow the Curve on Facebook and Instagram.