I Run but I’m Not a Runner: Under Armour Launches UA Halo Collection in Malaysia

Kuala Lumpur, 23 July 2025 – Under Armour has officially unveiled its latest footwear innovation: the UA Halo Collection, a bold new chapter in performance design tailored for everyday athletes. With a focus on symmetry, balance, and harmony, Halo introduces a holistic design language that blends style with substance—making every stride feel powerful, responsive, and grounded.

Audrey Ruo Min & Jazel during the 5KM Run

The launch event, held at REX KL, kicked off with a 5KM community run featuring UA ambassadors and content creators including Alif Muhaimin, Newwwian, Nurul Najiha, Iman Ali, and more—all sporting the new UA Halo range. The run was followed by an energetic after-party, complete with visual mapping displays, a futuristic photo corner, and a Running Lab where guests could test the shoes firsthand.

Lina Ismail officiating flag off 

Alif Muhaimin during Shuttle Run Challenge 

Friends of UA Anson Yew in Halo Runner 

Iman Ali in UA Halo Racer 

Newwwian (Boon Nian) in UA Halo Runner

Nurul Najiha at the running lab 

Design Meets Performance: What Makes UA Halo Different

At the heart of the Halo collection is a design evolution: Under Armour’s iconic double-arch logo is now embedded directly into the shoe’s structure, serving both as a visual signature and a functional element that enhances balance, stability, and support. This architectural integration reflects a unified design philosophy where form and function work seamlessly together.

Complementing this is UA’s HOVR+ cushioning technology, which delivers exceptional energy return and impact absorption—ensuring every run, rep, and movement feels smooth and supported.

Meet the UA Halo Lineup

From L to R: Halo Racer in Racer Red and Halo Racer in Distant Gray

UA Halo Racer (RM749)

Built for speed and responsiveness, the Racer is ideal for everyday runners who want to feel light and energized. With HOVR+ cushioning and the double-arch midsole, it guides your stride and recaptures energy with every step.

From L to R: The UA Halo Runner in Distant Gray and Summit White 

UA Halo Runner (RM599)

Designed for comfort and versatility, the Runner offers a gravity-defying ride with ultra-stable arch support. Perfect for those who prioritize long-distance comfort and reliable performance.

The UA Halo Trainer in Racer Red 

UA Halo Trainer (RM529)

Engineered for gym-goers and cross-trainers, the Trainer features a locked-in seamless upper and structural support to power through every rep. It’s built for those who push through the set they almost quit—because that’s the one that changes you.

Running for Everyone: “I Run but I’m Not a Runner” Campaign

To celebrate the launch, Under Armour introduced the “I Run but I’m Not a Runner” campaign, spotlighting unconventional runners who prove that running isn’t just for athletes—it’s for anyone who moves with purpose. From spin instructor Aisyah Zakir to visual artist Najmi Ariffin, each personality showcases how UA Halo fits into diverse lifestyles.

Emcee Shakeel Umar, Talent Najmi Ariffin & Ahmad Luqman

Where to Get It

The UA Halo Collection is now available at all Under Armour Brand Houses nationwide and online at underarmour.com.my, with select colorways offered. Whether you're chasing a personal best or just chasing the sunrise, UA Halo is designed to keep you locked in, fired up, and ready for anything.