Your Run, Your Art: PUMA's #GOWILD Experience at Pavilion KL

Have you ever wondered what's happening in your brain when you're in the zone? PUMA Malaysia has the answer! They've just launched the #GOWILD Running Experience at Concourse, Pavilion KL, an innovative event that turns your run into a personalized piece of art. It’s not just a product showcase; it's a unique blend of performance, creativity, and community spirit.

From Brainwaves to Masterpiece

The concept behind #GOWILD is truly groundbreaking. PUMA collaborated with Vasflow, a local generative art collective, to create a truly immersive experience. By using EEG technology, your brain activity is translated in real-time into stunning, unique digital art. Imagine: your every stride, your every effort, visualized in a vibrant and dynamic piece of art.

The best part? You can download and share your digital artwork instantly. And if you purchase any pair of shoes from the PUMA NITROFOAM™ range, you'll receive an exclusive, personalized t-shirt featuring your name and your unique brainwave art. It's a one-of-a-kind keepsake that makes your run unforgettable.

"Running Is Expression"

According to Steven Tan, Country Manager of PUMA Malaysia, "#GOWILD shows that running is more than just performance. It's an experience, a culture, and a community. Every runner's journey deserves to be celebrated, and this activation lets Malaysians see and share the beauty of their own story."

PUMA #GOWILD Running Experience [L to R]_PUMA Ambassadors & Athletes Nick Ngu, Olivia Yu, Cici, Yeow Ni Jia, Muhaizar Mohamad, Naqib Haikal, Saddam Pittli 

Athletes Who Went Wild

The launch event was a star-studded affair, with PUMA athletes like Muhaizar Mohamad (2017 SEA Games marathon medalist), PUMA Nitro Run Club Head Coach Cici, and other ambassadors in attendance. They each took part and shared their personal #GOWILD journey, inspiring everyone with their stories.

Velocity Nitro 4 Takes the Spotlight

The event also showcases PUMA’s latest innovation: the Velocity Nitro 4. Built with enhanced cushioning and responsiveness, it’s designed for runners who want comfort without compromising performance. Whether you’re a casual jogger or chasing PBs, the NITROFOAM™ range has something for every stride.

A New Way to Run

Want to try it for yourself? It’s simple. Just lace up a pair of PUMA Velocity Nitro 4 or any model from the PUMA NITROFOAM™ range, step onto the EEG-equipped treadmill, and start running. Just like that, your run is transformed into a unique work of art.

You can also explore the full PUMA NITROFOAM™ range at the event. Each shoe is designed for every type of runner, distance, and need. The Velocity Nitro 4, the newest addition to the lineup, offers the perfect balance of comfort and performance with its enhanced cushioning and responsiveness.

Don’t miss out on the #GOWILD Running Experience, happening until September 28 at Pavilion KL. Step in, discover the art of your run, and find the perfect PUMA shoe for your journey!

The PUMA Velocity Nitro 4 and the entire PUMA Nitro range are now available on PUMA.com, at all PUMA stores, and selected retailers. For more updates, be sure to follow @puma.malaysia on Instagram.