Anta Unveils New Flagship Store – “Anta Palace” in Pavilion Elite, Bukit Bintang, Elevating Customer Retail Experience

Kuala Lumpur, 9 April 2026 – Since it entered the Malaysian market in 2024, performance sportwear and athleisure brand ANTA has made its mark in the local retail scene. This expansion has culminated in its latest flagship store in Pavilion Elite Bukit Bintang. Spanning across 434,000 square metres of retail space, this ambitious space is set to carry the widest range of ANTA products, from performance sportswear to fashionable sneakers, all under one roof.

Country Manager of AVID Sports Malaysia, Mr. Oscar says “The opening of our new flagship store at Pavilion Elite marks a pivotal milestone in ANTA’s journey within the Malaysian market. By creating a space that blends our rich Olympic heritage with cutting-edge retail technology, we are not just selling products; we are offering an immersive experience that celebrates the spirit of 'Keep Moving'. This store is a testament to our commitment to providing Malaysian athletes and enthusiasts with the absolute best in performance gear and innovative design.”

Also present during the ribbon-cutting ceremony were Lulu Liu, Brand Director of Avid Sports Malaysia, Pavilion Kuala Lumpur’s Retail CEO Dato’ Joyce Yap Soh Ching, Senior Director of Leasing Lovell Ho, General Manager of Leasing Pearly Lim and Malaysian world champion tower runner Soh Wai Ching.

Malaysian world champion tower runner Soh Wai Ching.

Built around the Olympic Hall theme, the store upgrades the retail system to highlight the brand’s professional sports DNA and heritage storytelling. With an emphasis on its tagline, KEEP MOVING, the brand calls for the community to be physically active. And with its core positioning of Professional Breakthrough, it emphasises both athletic performance and cutting-edge technology for athletes to go farther and faster.

This new ANTA flagship store carries the brand’s full performance range, including its highly coveted ANTA Zone 2 90, the brand’s high-performance, unplated “super trainer" designed primarily for daily runs and race day. Highly regarded for offering premium super foam technology, it is extremely light and features a full slab of Nitro Edge 90 super foam, providing a soft, bouncy and energetic ride. It also stocks shoes and apparel for basketball, badminton and yoga. To top off the shopping experience, outdoor wear for hiking and trail adventures are also available.

The store also has an exclusive collection, SNEAKERVERSE, that is both a specialised, high-end retail concept and a product line that focuses on premium, technology-driven lifestyle sneakers, with models like models like the SV Thorn Collection.

Designed with purpose

In the spirit of sustainability of modern sports technology, the store’s design highlights include an exterior of glass bricks as a central theme, blending ancient materials with high-tech, transparent aesthetics. Its entrance is a central archway that merges cultural imagery to symbolise the spirit of victory.

The store’s front-facing window display features nine models on a podium, with spotlights to accentuate the connection of achieving Olympic glory. Even the fitting rooms are well thought-out: these high-tech spaces are finished in matte silver, designed to reflect the brand’s personality in every detail as customers try out its apparel. More than just a store, the space is intended to inspire a love for sports and stimulate the potential of every visitor, whether you are a seasoned sportsperson or someone who has just recently dabbled in it.

A commitment to the evolution of materials and an innovative expression to create a deeper resonance with consumers, ANTA’s new flagship store is a space of the future, where sports inspire, connect and bring out the best in us.

To learn more, visit my.anta.com. Stay connected via Instagram & Facebook: @ANTAMalaysia