New MILO® PROTEIN UP™ with milk proteins powers up young adults to go further

Kuala Lumpur, 24 July 2019 - The misconception that protein is just for bodybuilders and athletes is common among young adults. Many also do not realise how essential protein is to their daily nutrient intake. Every cell in our body contains protein. Providing our body with a structural framework, protein helps to build tissues in our body and also keeps our immune system working well.

Dispelling protein misconceptions and helping young adults understand the role of protein in their daily life, MILO® has stepped up its game by introducing MILO® PROTEIN UP™, the latest addition to MILO®’s growing range of ready-to-drink variants specifically crafted for young adults. It is set to give the protein boost to young adults who are seeking to start their fitness journey.

“We are excited to launch MILO® PROTEIN UP™ in our ongoing effort to provide young adults nutritious energy to fuel their active journey. High in protein, MILO® PROTEIN UP™ sets itself apart from the other MILO® ready-to-drink variants, providing a solution to young adults who are seeking high-protein products to fulfill their dietary needs,” said Ng Su Yen, Business

Executive Officer, Nestlé Ready-to-Drink Business Unit, Nestlé (Malaysia) Berhad.

She added, “At MILO®, we continue to innovate products that not only supports the active lifestyles of our consumers but also inspire them to make that very first step towards achieving their greater ambition. With MILO® PROTEIN UP™, young adults can be sure that we are here to cheer them on every step of the way with the great tasting MILO® that they have come to love growing up.”

Served in a convenient bottle format, MILO® PROTEIN UP™ can be enjoyed anytime, anywhere. The less sweet taste accentuates the distinctive choco-malt taste of MILO® that has nourished Malaysians for generations.

MILO® PROTEIN UP™ is available exclusively at all myNEWS stores in July before making its nationwide debut beginning August 2019.

For more information about MILO® PROTEIN UP™, logon to www.milo.com.my/protein-up.