Kuala Lumpur, 29 January 2020 - Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport.
“Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change”, says Torben Schumacher, General Manager adidas Originals & Style Global Brand, “much like the way the adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we've looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”
Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change Is a Team Sport.
adidas Originals: Change Is a Team Sport has made its debut during this year’s Grammy Awards and officially launched globally on January 26th.
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