Media Release: Nivea Empower Run 2016 - Defy Boundaries with NIVEA Pearl & Beauty

Setia Alam, 5 June 2016 - Sweating is a natural part of the human function to keep our body cool and comfortable in order to maintain our average body temperature. It prevents us from overheating especially when we are performing strenuous activities in warm or hot weather conditions. However, as good as it sounds, when combined with bacteria found on our skin, sweat emits an odor that is not to our liking. With that the aisles of supermarkets, mini markets, and even pharmacies are fully stocked with deodorants in various sizes, scents and formulas offering no solution but a difficult decision to find the best suitable deodorant.



Choosing a deodorant that fits you best could be quite stressful, but with NIVEA Pearl & Beauty Deodorant, fret no more! With ingredients that are gentle on skin and precious pearl extract to nourish the underarms, it provides a fresher, smoother, and pearly-white skin. It also gives a 48-hour protection against sweat and odor, ensuring underarm freshness as well as an all-day confidence boost.

For many years, NIVEA has been encouraging women to pursue their aspirations, materialize their goals and uncover their potentials that lie within themselves. NIVEA has always been supporting women empowering initiatives by reaching out to the needy ones. They support endeavors by providing them with skills and the confidence to secure jobs which in return improve their living conditions and brighten their future.



This year, in the spirit of empowering women, NIVEA Pearl & Beauty organized the NIVEA EMPOWER RUN 2016 on the 5th of June (Sunday). Opening its doors nationwide, everyone was given the chance to participate in the run to empower women by registering online. In May, each participant was given a running kit that included the NIVEA Pearl & Beauty Deodorant spray, NIVEA Empower Run t-shirt, tutu skirt, running bib and goods from Watsons. Participants were encouraged to put on the tutu skirt provided in the running kit as a symbol of femininity and to strongly show that women can achieve anything even in their most elegant way.



Over 2000 participants turned up before the break of dawn for the NIVEA EMPOWER RUN at Setia City Mall, Oval Field that was set up for the occasion. Pumped up and ready to run, the participants had the chance to meet and greet their favourite local celebrities Atilia Haron a well-known R&B singer and health enthusiast, Eyka Farhana an upcoming actress and model along with Nadia Heng, Miss Malaysia 2010 who also took on the role as the emcee of the day!



Before starting the run, the participants were given NIVEA bio-degradable balloons. The run begins with participants raising their hands with confidence and released the balloons into the air. This activity symbolizes the act of defying all boundaries. During the run, participants made their way to the photo booth where they got to snap amazing photos together with their running buddies. After pumping their adrenaline to complete the 5km fun run, participants finished their run with the third and final activity station whereby they had to make their way through the Pearl & Beauty Experience. Here, they got to feel rejuvenated with the empowering freshness of NIVEA Pearl & Beauty deodorant. Besides the activities within the race, the participants also got to have some fun with the White Ball Treasure Hunt whereby they stood a chance to win other great prizes.

While cooling off with 100 Plus and Ice Mountain Mineral Water provided at the water station, participants were serenaded by Atilia Haron who gave a beautiful rendition of the NIVEA Women Empowerment theme song. Besides taking home the medal for completing the thrilling run some lucky participants also walked away with fantastic lucky draw prizes at the finale of the event.



Being a part of this run not only benefited the runners and created the awareness for NIVEA Pearl & Beauty Deodorant but it also gave the needy women a brighter future. Participants indirectly contributed towards helping the poor and needy as NIVEA donated the profits from the run to a charity organization ‘For Wisdom & Revolutionary Development (FORWARD)'. FORWARD is an NGO accustomed towards helping the needy community by imparting proper training so that the needy can earn their bread and send their kids for proper educations.



"We are encouraging everyone to join us in helping the poor and needy. We are not here to give handouts which will only provide temporary relief; what we want to do is to equip them with the necessary skills and training so that they can earn a living." said Ng Hock Guan Country Manager for Beiersdorf Malaysia & Singapore at the NIVEA Empower Run.

He further added, "Empowering Women has always been a platform for NIVEA to encourage women to reach for their dreams. Women should not put limitations on themselves as we believe that with the correct guidance, dreams are achievable."

Working together, NIVEA and FORWARD aims to help the needy and free them from poverty.

Media Release: BDB Climb and Run Langkawi 2016 Brings a New Challenge to Sports and Running Enthusiasts

LANGKAWI, 4 June 2016 – More than 300 participants sweated it out as they climbed the 4287 steps at Tangga Helang Seribu Kenangan (Steps of Thousand Memories) and ran 15km to the finishing line during the BDB Langkawi Climb and Run 2016 here today. The event started at 7am and the runners were flagged –off in 4 waves by Kedah Tourism Executive Committee chairman, Dato‟ Hj. Rawi bin Abdul Hamid and Bina Darulaman‟s Group Managing Director, Dato‟ Izham Yusoff.

Winner of the inaugural race in the Women‟s Open category, Tahira Najmunisaa, 27 commented “this is a very unique race, combining climbing of steps and running. With proper training anyone can attempt this. I am very happy that the event is well-organised and hopes to come back next year.”



Elana Balan, 28, a tourist from Russia saw the promotion of the race on the flight on the way to Malaysia, decided to travel from Penang and run the race for fun. She said, “This race is challenging but I am glad I came to Langkawi to run this (BDB Climb and Run Langkawi 2016) and experience the beauty of the island. The scenery along the steps and on top of Gunung Raya is simply breath-taking, and I can‟t wait to go back to Russia to tell my friends and family about this experience.”

Winner of the Men‟s Open category, a TLDM personnel based in Lumut, his win at BDB Climb and Run 2016 is his 10th win in the span of 6 months. “The greatest challenge for me is the discipline to climb the 4,287 steps to the height of 781 meters above sea level.” Robert Baxter, 29, a South African national working in Kuala Lumpur won the 2nd runner-up in Men‟s Open category commented, “the route is well-marked with helpful event marshalls.



The view along the route is beautiful and I really enjoyed the challenging course.” Winners of both the Men‟s Open and Women‟s Open category brought home RM1500 cash, a pair of Oakley sports sunglasses and cash vouchers from sports brand, Brooks. Supplementary categories „King and Queen of the Steps‟ saw the participants who completed the steps in the fastest time bringing home domestic flight tickets from Firefly plus a pair of Oakley sports sunglasses each.

Prizes were presented by BDB Group Managing Director, Dato‟ Izham Bin Yusoff. Bina Darulaman Berhad (BDB) is the title sponsor for the BDB Langkawi Climb and Run 2016. Brooks, Oakley, and Firefly are partners for the event, while Geo Park Inn in Kuah, Langkawi is the official accommodation partner.

“We are pleased with the results of the BDB Langkawi Climb and Run as the energy level was high throughout the morning. It was an exhilarating experience to see all of the participants making a beeline up the stairs of Tangga Helang Seribu Kenangan. This event is unique as runners get to enjoy climbing and running in the lush rain forest surrounded by nature” said Dato‟ Izham Bin Yusoff, BDB Group Managing Director.

The BDB Langkawi Climb and Run is the first in a series of events under the BDB Triple Challenge 2016. The BDB Triple Challenge 2016 aims to attract running, climbing, and fitness enthusiasts both locally and internationally to experience the lush attractions Kedah has to offer while partaking in a world class event.



In addition to the BDB Langkawi Climb and Run, the BDB Extreme Jitra, happening on 10 September 2016, and the BDB Marathon Jitra, happening on 26 November, will see participants running, climbing, and going through obstacles in the heart of Kedah. “The success of the BDB Langkawi Climb and Run paved the way for the remaining events under the BDB Triple Challenge 2016 series. We hope that the participants will also join us in September as we have planned several exciting challenges for the BDB Extreme Jitra. And do not forget to explore the beauty Kedah has to offer,” exclaimed Dato‟ Izham.

As part of the Discover Kedah 2016 campaign, a plethora of activities has been planned throughout the year in addition to the BDB Triple Challenge 2016. Several local fruits festivals, arts and cultural outreach programmes and festivals, motorsports events and traditional games festival are just amongst the activities that will surely attract visitors and tourists from both locally and internationally.

“Kedah has a rich culture and a very prominent history as one of the oldest civilization in Southeast Asia. There are countless of untapped assets and areas with very high potential hence we are very pleased with BDB for coming forward and organising the BDB Triple Challenge 2016.

We hope that other companies will follow suit and organise other sustainable tourism activities to further promote Kedah as a tourism hub especially in conjunction with the Discover Kedah 2016 campaign,” commented Kedah Tourism Executive Committee chairman, Dato‟ Hj. Rawi bin Abdul Hamid. The BDB Triple Challenge 2016 is expected to boost Kedah‟s tourism, economic growth, and provide further opportunities for local businesses as well as the small and medium enterprises (SMEs) in Kedah.


It is the first event organised by Minds@work, with Bina Darulaman as the title sponsor. Bina Darulaman Berhad (BDB) is an investment holding company responsible for the development of township, construction, road works, quarry, golf, and leisure via its subsidiaries in Kedah.

Incorporated on 7 February 1995, BDB has been a key player in Kedah‟s development contributing to many landmark achievements such as Bandar Darulaman, Trans Eastern Kedah Interland Highway (TEKIH), Langkawi International Airport, and Darulaman Golf and Country Club.

More information on the BDB Triple Challenge 2016 is available at www.facebook.com/bdbtriplechallenge2016 and to register for Extreme Jitra 206 and Marathon Jitra 2016, head over to www.hooha.asia

Media Release: Boh Eco Trail 2016 – 600 Runners Put On Their Running Shoes For Peat’s Sake

SELANGOR, 28 May 2016 – BOH Plantations Bukit Cheeding tea garden made an inspiring backdrop for 600 participants of the BOH Eco Trail 2016. Set amidst acres of tea bushes interspersed with tall coconut and oil palm trees, participants of the 8km charity Run had the unique opportunity of running through BOH’s Tea Garden which is rarely open to public. The key highlight was certainly the privileged access given to Runners into a restricted section of the adjacent Kuala Langat North Forest Reserve (KLNFR) to fully appreciate the rationale behind the Run.



At the flag off for the Run, Ms Caroline Russell, CEO of BOH Plantations said, “Many of us are not aware of this special forest with its unique flora and fauna, just off the Elite Highway. By organising the Run here with the special trail into the Forest Reserve, the public has the chance to experience a natural peat swamp forest first hand and understand the threats to it. We hope the Run will help raise awareness for this delicate ecosystem which is held in balance by the peat deep beneath the surface of the land.”

All proceeds from the registration fees for BOH Eco Trail 2016, totalling RM 28,000 were channelled to the Global Environment Centre (GEC), a regional non-profit organisation committed to work on environmental issues of global importance. GEC supports the protection of the environment and sustainable use of natural resources through strategic partnerships with communities and like-minded organisations. BOH has been in collaboration with GEC since 2015 to support educational initiatives for the KLNFR conservation programme.



“With the growing vulnerability of forest fires in the area, especially with the El Nino (hot and dry) season, we stand to lose this protected green lung if practical and strategic preventive measures are not stepped up and the public educated on conscientious initiatives to curb potential fire hazards that threaten the natural environment conducive for peats. A major cause of the haze of late has been the burning of peat which results in a huge amount of smoke due to incomplete combustion. With this happening at the doorstep of Kuala Lumpur, it has a direct impact on the poor air quality in the city.

“All the proceeds of the Run will be donated towards the Peatland Forest Ranger Programme. Training camps, talks and exhibitions will be organised at participating schools, including two Orang Asli primary schools, to sensitise the younger generation on this issue. In particular, this initiative aims to raise awareness of peat swamp forest conservation among the younger generation,” Russell shared.



The Run complements BOH’s other support which includes drain mapping and blocking for water flow management, training in fire fighting and fire patrolling programmes that draw on the involvement of various stakeholders in the government, private and local communities. Fire fighting equipment was also donated to the Bukit Cheeding Village to empower villagers to suppress potential fires while installation of the Fire Danger Rating System warning signs have provided early warning of potential fires and haze events.

Mr Faizal Parish, Director of GEC, echoed Russell’s view for urgent attention on biodiversity conservation of peat swamp forest. “Peatland forests are the most important ecosystem globally for preventing global warming and Malaysia has the third largest surface area with this type of forest. In their natural state, peat swamp forests rarely burn. However, excessive draining of water can lead to the peat being susceptible to fires.



“In recent years, fires in neighbouring areas have spread into the KLNFR and damaged part of the forest reserve. Unfortunately, many of the fires are a result of human action either directly or inadvertently such as cigarette butts being thrown out of car windows along the Elite highway. Whichever the case, this has a direct effect on human health due to the haze which results from the peat fires.

"It is our hope that the BOH Eco Trail 2016 will result in people becoming more appreciative of the unique peat swamp forest ecosystem and proactively offering to help address the risk the forest is facing. Let’s together make a difference to safeguard our natural heritage for generations to come. The KLNFR has significant potential as a conservation, education, recreation and ecotourism resource. It is also crucial for the Orang Asli communities that depend on the forest for resources,” concluded Mr Parish.



The BOH Eco Trail 2016 is supported by the Selangor State Forestry Department, the Kuala Langat District Council and Fitness First Malaysia. It is the second charity Run organised by BOH Plantations. The inaugural Run was the BOH Highland Run in 2014 during which all proceeds were channelled to Malaysian Nature Society (MNS) in support of a conservation project in the highlands.



As part of the highlights during the Run, participants were treated to a showcase of Orang Asli handicrafts including how clothes are made from kulit kayu terap. All these items are made using wood and other materials sourced within KLFNR.

Also involved in making the BOH Eco Trail 2016 a success was the event's official apparel, Ultron. Other sponsors included Konica Minolta ICE-μ™, Lucky Frozen Sdn. Bhd., MBG Sdn. Bhd., RAM Credit Information Sdn. Bhd., Tollyjoy Malaysia, and Vista Eye Specialist.

Media Release: AIA launches AIA Vitality to help Malaysians be healthier

Kuala Lumpur, 3 June 2016 -- AIA Bhd. today launched AIA Vitality, a science-backed health and wellness programme that provides participants with the knowledge, the tools and the motivation to improve their health. The programme integrates health and wellness benefits with AIA’s life insurance and takaful solutions, allowing AIA to play a more active role in empowering and motivating Malaysians to take much better care of their health.

Customers who join the programme stand to enjoy additional life insurance or takaful coverage on selected plans, free of charge. They will also get customised advice, guidance and even receive rewards to incentivise them to be healthier. This programme is in-line with AIA’s commitment to champion healthy living and focus on preventive healthcare for individuals and families in Malaysia and across the Asia-Pacific region.

Present at the launch today were Group Chief Executive and President of AIA Group, Mark Tucker, Regional Chief Executive of AIA Group, Bill Lisle, and Chief Executive Officer of AIA Bhd., Anusha Thavarajah.



“We are very excited about the launch of AIA Vitality in Malaysia because it reflects our strong commitment to lead from the front and to help people live the longer, healthier and better lives that they desire. Since lifestyle choices are responsible for more than 80% of the disease burden and 50% of all deaths worldwide, we really want to help people make healthier choices. AIA Vitality is a game changer for the industry and a win-win for everyone: for our customers, for the entire community, for our partners and for AIA,” said AIA’s Group Chief Executive and President, Mark Tucker.

Anusha Thavarajah, Chief Executive Officer of AIA Bhd., said that the launch of AIA Vitality is timely amidst declining health trends in Malaysia borne out of poor lifestyle choices. “As the leading provider of medical insurance in Malaysia, AIA has witnessed the steady deterioration of health in our country.”

“The good news is that this is an issue we can help solve. We are taking the lead in changing the traditional life insurance and takaful model – we want to empower and incentivise our customers to take better care of their health. By doing so, we will make life insurance and takaful more relevant as well as more meaningful in the daily lives of our customers,” she said.

AIA Vitality, which is the first programme of its kind in the Malaysian life insurance and takaful space, is a collaboration between AIA and Discovery, an insurer headquartered in South Africa. The programme uses the principles of behavioural economics to promote healthy habits, rewarding members with meaningful benefits and discounts for taking sustainable steps, however small, to improve their health and well-being.

The programme consists of three main pillars – know your health, improve your health and enjoy the rewards. Customers who participate in AIA Vitality first complete the AIA Vitality Health Review to determine their “AIA Vitality Age”, an indicator of overall health that may be higher or lower than their actual age.

Customers then receive a set of clearly defined personal health goals, which they can meet by engaging in a broad choice of healthy activities, including running, walking and other forms of exercises, buying healthy groceries at the supermarket, or having a medical check-up. They will earn “AIA Vitality Points” for successfully completing each activity. The more points they earn, the greater their rewards.

The programme is integrated with an array of mobile applications and wearable fitness devices, making it easy for AIA Vitality members to track their goals and log their activities to earn points.



AIA Malaysia has teamed up with 12 partners to offer its AIA Vitality members discounts and rewards in the following areas: gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and fitness assessments, hotels, airlines and movies. AIA Vitality Members will receive discounts of between 15% and 50%, depending on their AIA Vitality status, when engaging with the programme through its partners, namely AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian, Marriott, Medklinn, Mongoose Publishing’s Men’s Health & Women’s Health magazines and Reebok.

AIA Vitality membership will first be opened to customers who purchase any new life insurance policy or takaful certificate with AIA. For customers who sign up for AIA Vitality with AIA’s flagship products A-Life Link and its takaful equivalent, A-Life Link-i, they can potentially receive free additional coverage of up to 45% on death and disability. This additional coverage will vary annually depending on how engaged the member is with the programme. The programme will be made available to existing AIA customers later this year.

“AIA Vitality is proven to work, evidenced by the tremendous success that it has enjoyed in the other markets where it is available. When people purchase an integrated life insurance solution and participate in the programme, they are motivated to set their personalised health goals and keep up the activities that will earn them rewards,” said Anusha Thavarajah.

AIA’s proprietary Healthy Living Index survey , which recently unveiled findings from the third wave conducted in January 2016, confirms the vital role AIA Vitality can play in helping individuals get on track and stay on track when it comes to pursuing a healthier lifestyle.



From the over 700 respondents polled in Malaysia, close to 70% felt that their health was not as good as it was five years ago. Even more worrying, 61% of adults under age 30 agreed with the sentiment. What was encouraging is that Malaysians know that they can do more to improve their health and show a strong desire to do more. Many said that they welcomed guidance and motivation to sustain and reinforce healthy behaviours.

“The greatest reward a policyholder receives from the AIA Vitality programme is the ability to enjoy better health, which also translates to long-term healthcare savings. We have data to validate that customers who continuously engage with AIA Vitality enjoy lower medical costs than those who are not as active,” Anusha Thavarajah explained.



The launch of AIA Vitality in Malaysia reflects the life insurer’s sharper focus on health that began in recent years and which has been gathering momentum, underpinned by new product offerings designed to cater to specific medical needs as well as marketing and sponsorship initiatives that are centred on promoting healthy living.

“This focus on health is a natural progression for our Company. We want to be there every step of the way, engaging with our customers, encouraging them to stay fit and active, and keeping up-to-date on their needs and aspirations, and those of their families,” Anusha Thavarajah said.

Last year, AIA introduced two industry-leading health solutions namely A-Plus Med Booster and a comprehensive, cancer-specific plan A-Life Cancer360 . Both have been very well received by customers.

Media Release: Ignite The Runner in You at the PUMA NIGHT RUN 2016

PUMA is all set to flag off the third edition of its PUMA Night Run Malaysia at the Dataran Kemerdekaan Shah Alam, Selangor on 20 August 2016. With 10,000 slots available for registration, this will be PUMA Malaysia’s biggest Night Run event to date.



2016 also marks the first year in which the Night Run will be held at Dataran Kemerdekaan Shah Alam instead of Setia Alam, where it was organised in the past. Philippe Le-Bretton, General Manager, South East Asia said “We're excited to bring back a bigger and better night run to Malaysia this year. As we enter the third series of our Night Run here, we want to give even more inspired Malaysian runners an opportunity to cross their own personal line and enjoy the run whether they are experienced athletes or beginners”.



The stakes are also higher this year, as there are RM12, 000 worth of prizes to be given away. The top finishers of the men and women categories will each receive RM2, 500 worth of PUMA vouchers, while second-placed runners in both categories will receive RM2, 000 worth of PUMA vouchers. Third-placed runners in both categories will each receive RM1500 worth of PUMA vouchers.

PUMA Malaysia Running Club’s Pacer, Victor Chong is no stranger to the running scene in Malaysia and having participated in both the Puma Night Runs in 2014 and 2015, he is eagerly looking forward to make it his hat trick run this year.



“The PUMA Night Run is a platform for runners of all walks of life and different levels of experience. Whether you’re a serious runner or trying out your first run, the infusion of various people, colours, and performances against the backdrop of the city guarantees a one-of-a kind experience”.

The entry fee for the PUMA Night Run Malaysia 2016 is set at RM85 (inclusive of GST). Upon successful registration, all participants would receive the PUMA Race Kit which comprises a PUMA Night Run tee, PUMA towel, PUMA shoe bag, finisher’s medal (to be given after the race) and other sponsored freebies.

Registrations for the PUMA Night Run has begun on the 1 April 2016 via http://puma-nightrun.com.my/. Registration is limited to 10,000 runners and closes on 31 July 2016.

Media Release: MILO® Malaysia Breakfast Day Energizes 50,000 Malaysians

Putrajaya, May 29, 2016: MILO® Malaysia Breakfast Day culminated in Putrajaya today with a buzzing crowd of approximately 22,000, adding up to approximately 50,000 participants across seven locations in the country. Following its mission to drive the importance of breakfast as an essential source of energy to “Own the Day”, Malaysians were treated to wholesome breakfast and fun, educational activities, including consultations with nutritionists, after the much loved MILO® Breakfast 3km Family Fun Run and 5km Individual Run and not forgetting the energizing Zumba sessions.



Alois Hofbauer, Region Head of Nestlé Malaysia, Singapore and Brunei said, “Last year we reached out to an estimated 3.2 million school children. This year, we have extended our reach to more Malaysians across seven locations to spread the breakfast message. We have received overwhelming response from the participants and we hope that this will inspire them to rethink and instill the breakfast habit from now on.”

“Along with our efforts to constantly amplify and reinforce the importance of breakfast this year, we collaborated with Nutrition Month Malaysia (NMM),” shared Hofbauer.

“Our body loses 80% of our energy reserves after long hours of sleep. Hence a good breakfast is important to replenish the energy lost so we can maximize our performance; be it mental or physical, throughout the day,” shared Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad.



Cher explained that the current breakfast trends of Malaysian children are not looking optimistic. Citing recent findings from MyBreakfast Study, Malaysia’s first comprehensive nationwide study on breakfast habits involving 8,705 school children, it was highlighted that 1 in 4 children skip breakfast at least 3 days a week.

The study also revealed that children who did not have breakfast showed low physical activity levels; while there was a distinct correlation of children with higher physical activity levels, having consumed malted beverages.



“Malted beverages can be an effective dietary strategy to improve overall breakfast quality. According to the MyBreakfast Study, those who drink malted beverage were more likely to meet the Recommended Nutrient Intake (RNI) in terms of total energy intake, protein and other vitamins,” added Cher.

“Most Malaysians don’t seem to realize just how important the first meal of the day is. NMM is pleased to support this massive initiative to spread the message of importance of consuming nutritious breakfast,” shared Dr. Tee E Siong, Chairman of NMM Steering Committee.

Hofbauer continued, “We are so pleased to be able to extend our reach across the nation this year. It is very rewarding to see such an overwhelming response from so many families across Malaysia demonstrating a positive spirit. Besides driving a healthy lifestyle within the community, it also gives us the opportunity to come up close and thank them for their continuous support.”



The breakfast event hosted activities for everyone, including Zumba, football, educational games and also Body Mass Index checks with nutritionists from NMM, who were at the Wellness Zone for consultations. Chef Fadzly Omar also hosted a cooking workshop demonstrating quick breakfast recipes suitable for busy families.

Melaka was the first city to host this year’s MILO® Malaysia Breakfast Day (27 March), followed by Kuantan (10 April), Kota Kinabalu (17 April), Johor (23 April), Penang (15 May), Kuching (22 May), and culminating in Dataran Putrajaya as the grand finale of the largest breakfast gathering in Malaysia this year.



For more information on the MILO® Breakfast Movement and nutritious breakfast tips, please visit: www.milo.com.my.

Batman v Superman Run Malaysia 2016 @ Padang Merbok

What? Batman v Superman Run Malaysia

When? 18 September 2016 (Sunday) 6:45am

Where? Padang Merbok, KL

Who? Organised by Pink Apple (M) Sdn. Bhd.

How far/ how much? 5 & 10km / Early bird rate RM90 by 31 July/ RM100 there after.

How to register? Click http://www.batmanvsupermanrun.com.my/

Singlet


Medal/ Drawstring bag


A cape!


One catch, you have to choose side.

Challenge Iskandar Puteri 2016

What? Challenge Iskandar Puteri 2016

When? 13 August 2016

Where? Iskandar Puteri, Johor



Iskandar Puteri lies in the southern state of Johor in Malaysia, approximately a 20-minute drive from Singapore and Johor Bahru City. The main venue Puteri Harbour Marina is an international marina surrounded by hotels, dining and entertainment options and is the main activity area for the athletes and their fans and family. It is also the starting point for the Swim Course and the transition area for all courses. The 90km Bike Course will take riders around the newly-built green city of Kota Iskandar, passing Legoland, Educity and other attractions.

On the Run Course, tri-athletes will race along tree-lined streets that surround Johor’s new administrative centre featuring a collection of architecturally aesthetic structures. Throughout the race, the courses wind around some of the best sports and recreation facilities in the country and tourist attractions surrounded by natural green landscapes ideal for outdoor sports.

How much? New lower price is USD170!



How to register? Click http://challenge-iskandarputeri.com/

AXA Hearts In Action Run 2016 @ Cyberjaya

What? AXA Hearts In Action Run 2016

When? 25 September 2016 (Sunday) 6am

Where? Persiaran Flora, Cyberjaya

Who? Organised by AXA Affin General Insurance Berhad

Why? Part of the proceeds will be channeled to support WWF-Malaysia’s conservation efforts.

How far? 12, 6 & 3km

How to register? Click http://home.hooha.asia/axaheartsinactionrun2016.aspx

Need more info? Click https://www.axa.com.my/axa-hearts-in-action-run/index.html

Runwitme Says: AXA Hearts In Action Run is back! And this time it's going to be bigger and better! Show your true colors and run for your cause: SAVE NATURE, SAVE WATER, SAVE ANIMALS, SAVE ENERGY, or SAVE THE ENVIRONMENT! Hurry up! Registration closes on 2 July 2016!

Media Release: KIX HD’S R U Tough Enough Crowns Benny Yeoh as Malaysia’s Toughest

Kuala Lumpur, (June 4, 2016) – KIX HD (Astro Ch. 729), the ultimate destination for action entertainment, finally crowned today the victor of R U Tough Enough? Man Versus Woman Edition, the nationwide search for Malaysia’s Toughest. Ten contestants had to go through a series of physically demanding and emotionally enduring challenges, to determine who is the tougher gender. Benny Yeoh from #TeamKeith successfully defeated nine other contestants in the toughest gender battle of 2016, and walked away with the coveted title of “Malaysia’s Toughest” and a grand prize of RM30,000.



The response to R U Tough Enough? Man Versus Woman Edition this year has been overwhelming. Coupled with two brand new ambassadors, fitness enthusiast, Linora Low, and movie star, Keith Foo, R U Tough Enough? 2016 has doubled the applications from last year. Only five female contestants representing #TeamLinora and five male contestants representing #TeamKeith equipped with the physical, mental and emotional strength were selected to take on the final showdown.

A video posted by runwitme (@runwitme) on Jun 4, 2016 at 3:30am PDT

At the final showdown on Saturday #TeamLinora and #TeamKeith had to compete among themselves in a 6-stage obstacle course at the Orange Concourse in Sunway Pyramid. The Toughest Woman from #TeamLinora and the Toughest Man from #TeamKeith then went head-to-head in the final round of challenges to determine who will be Malaysia’s Toughest.



The crowd cheered wildly as Benny Yeoh from #TeamKeith was declared “Malaysia’s Toughest”. Speaking after the final showdown, Benny said, “I believe that toughness isn’t defined by gender or physical strength, but it is about how strong you can hold on and persevere till you get to the finish line. Trust me, it was not easy, especially with such powerful and strong contenders from #TeamLinora present today to provide the challenge of a lifetime.”



R U Tough Enough? ambassador, Linora Low shared, “I am so impressed with the finalists competing at the final showdown today, especially those on my team. They have stepped up at the competition and are unafraid to challenge gender stereotypes. It is also very encouraging to see more female applicants signing up for this year’s R U Tough Enough? I hope to see more women toughen up and take charge in creating a difference in their lives.”

“R U Tough Enough? this year is more than just proving which gender is tougher. In fact I am honoured to stand alongside the competing contestants today who showed me the meaning of toughness by displaying a fantastic combined feat of physical strength, mental endurance and emotional resilience,” said Keith Foo, R U Tough Enough? ambassador.



“KIX HD provides non-stop action entertainment to our viewers every day but today, we see these stories and characters come to life at the R U Tough Enough? final showdown. The ten finalists have shown that regardless of your background, gender and age, one can overcome any life’s challenges with grit and willpower. Through R U Tough Enough?, we are privileged to be able to share these inspiring stories of everyday heroes with our viewers.” said Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong.

A video posted by runwitme (@runwitme) on Jun 4, 2016 at 3:46am PDT

R U Tough Enough? is brought to you by Watsons, co-sponsored by Fisherman’s Friend, the official healthcare provider KPJ Healthcare Berhad and official fitness partner Celebrity Fitness with the official partner Astro and venue partner Sunway Pyramid.