Wednesday, October 02, 2019

Are you ready for Technology Convergence? International Franchise & Entrepreneurship Conference 2019

Are you a business owner, academician, economist, industry player, or student who have a special interest in franchising and entrepreneurship? Let's assemble with the main players in the franchise sector from all around the world to discuss current franchise issues and focusing franchise as a key strategy in developing entrepreneurship in Malaysia at the International Franchise & Entrepreneurship Conference 2019.

Organised by Perbadanan Nasional Berhad (PNS), this l-day conference will address some of the current technology, trends and digital transformation that are changing the business landscape, hence creating a more competitive environment on how the franchise and retail businesses are conducted.


lFEC 2019 will be focusing on the gaps and opportunities in businesses where technology is expected, but then lack the readiness from the operational standpoint, and how these technologies can make or break the business‘s performance. Why wait for the market pressure to react, when you can act now and be the difference between an innovative, cutting-edge business, and a bankrupt one. Give your business the flexibility in the face of challenging economic conditions and join in the digitalization wave!

Businesses across the world are discovering that technology convergence is opening new sales and communication channels. Convergence technologies definitely leave scope for the production of new products or services some that may never have been offered before. This presents enormous opportunities that businesses should certainly leverage and take advantage of considering how consumers' landscape has also evolved and businesses need to adopt new ways to meet consumers' demands. Realizing this importance of ”technology convergence”, it is time for us to think about how to respond and cope with the challenges that traditional retail businesses are facing today.

The keynote speakers will interact and engage with the audience in stimulating discussions that will be addressing the new and emerging ways of doing businesses and how leveraging on technologies and innovation can help businesses expand, remain competitive, relevant and connect with their markets on an unprecedented scale. 

Among the topics scheduled for IFEC are Braving The Storm by Tan Sri Rafidah Aziz; Franchising Entrepreneurship by Ms. Hsein Naidu from Singapore; Women Entrepreneurship, Innovation & Creativity dan Leadership.

IFEC 2019 will take place at the Grand Hyatt Kuala Lumpur on 28 November 2019. Early bird tickets are on sale now, available until 28 October 2019.  

Grab the early bird ticket now at

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