Al-Ikhsan Sports Champions the "Everyday Athlete" in Powerful New Campaign!

Shah Alam, 24th April 2025 – Get ready, Malaysia! Our very own Al-Ikhsan Sports, the nation's leading sports retailer, is launching an inspiring new brand campaign: "For Everyday Athletes". This isn't just another marketing push; it's a nationwide celebration of you – the real people who move, sweat, hustle, and show up in life, day in and day out.

For over three decades, Al-Ikhsan Sports has been more than just a place to buy your sporting goods. With a massive 190 stores across Peninsular Malaysia, they've been deeply invested in championing sports at every level, from those just starting their fitness journey to seasoned pros. This new campaign is a powerful reminder of their core mission: to ignite a passion for movement and make sports accessible to all Malaysians. They're not just selling gear; they're fueling your purpose, your passion, and your progress as an Everyday Athlete.

Datuk Hishammudin Hasan, the Chief Executive Officer of Al-Ikhsan Sports, who is also celebrating his one-year anniversary with the brand this month, shared his enthusiasm: "At Al-Ikhsan Sports, we believe and advocate that an active lifestyle doesn't just keep us going, it strengthens us, sharpens our minds and energizes the spirit. Like the timeless phrase: 'Healthy body, healthy mind.' When we stay active, we live better. It shapes how we think, how we work, and how we show up for our families and communities.”

He continued, "This campaign is close to my heart. I am proud to lead a company that has been the catalyst for everyday athletes for over 30 years. And with our bold new direction, we are not just selling sports gear, we are inspiring a movement. And we will continue to grow stronger."

A Campaign That Recognizes You

"For Everyday Athletes" is more than just a catchy slogan; it's a nationwide call to embrace a better way of living. It's for those of us juggling work, family, and everything in between, who still find the time to squeeze in a walk, a stretch, or a workout. This campaign shines a spotlight on the real routines of real people, reaffirming Al-Ikhsan's commitment to being a people-first brand.

The message is clear: being active has a profound impact on our lives. A healthy body truly fosters a healthy mind, providing the foundation for clarity, focus, and emotional resilience. Every bit of movement, whether it's walking to work or powering through your chores, builds inner strength and resilience.

New Store Concept Elevates the Experience

Adding to the excitement, the campaign launch coincides with the unveiling of Al-Ikhsan Sports' brand new store concept at Elmina Lakeside Mall. This isn't just a facelift; it's an elevated retail experience designed with today's active individuals in mind. The Elmina store is the first of Al-Ikhsan's new generation stores, with AEON Shah Alam, Ipoh Parade, and Mayang Mall next in line. Al-Ikhsan is committed to continuously improving their stores, both by upgrading existing locations and opening new ones. Expect to see:

• A more intuitive layout with a fresh and inspiring look and feel.
• An even better selection of both global and local sports products.
• Curated community activations that resonate with today's active lifestyles.

30 Years Strong, Still Moving With You

From its humble beginnings as a 150 sqft store in Holiday Plaza, Johor Bahru in 1993, Al-Ikhsan Sports has grown into a trusted name with 190 doors across Peninsular Malaysia. For three decades, they've been passionate advocates for sports in Malaysia, equipping Everyday Athletes – from beginners to professionals – with top-quality gear from leading global brands.

The "For Everyday Athletes" campaign sharpens this mission, celebrating daily movement and the incredible people who make it happen. Key campaign highlights to look forward to include:

• Launch of the Al-Ikhsan Loyalty Programme (June 2025): Get ready for a fitness-linked rewards system designed to encourage your daily activity!
• Community-driven activations and on-ground events: Connect with others who share your passion for movement.

Rooted in their brand promise, "Proudly Malaysian, bringing global sporting experts," this campaign strengthens Al-Ikhsan's connection with Malaysians from all walks of life, reminding us: they've always been here, and they're still here, moving right alongside you.

Join the Movement!

Whether you're taking your first step on a fitness journey, pushing to beat your personal best, or simply choosing to keep moving after a long day, Al-Ikhsan Sports is your partner. Because every step counts. Because, in their eyes, we are all athletes, every single day.

Follow the campaign on social media using #4EverydayAthletes and #alikhsanSPORTS.

For more information, head over to

www.al-ikhsan.com or follow

@alikhsansports on social media for the latest updates. Let's move together!