lululemon Launches “Running Gives” Campaign with New Fast and Free™ Collection

Kuala Lumpur, August 5, 2025 — This fall, lululemon is inviting runners to rediscover the joy of movement through its new Running Gives campaign — a celebration of how running gives back to the body, mind, and soul. Whether you're chasing a personal best or simply running to clear your head, this campaign is all about reconnecting with the transformative power of motion.

At the heart of the campaign is lululemon’s latest evolution of its beloved Fast and Free™ collection — gear that’s so lightweight, it feels like you’re wearing nothing at all.

Running Gives: More Than Just Miles

Running Gives is built on a simple truth: The more you give to running, the more it gives back. It’s not just about fitness — it’s about mental clarity, emotional release, and physical strength. To bring this philosophy to life, lululemon is hosting community runs every Sunday at 7:15am, open to anyone who wants to lace up and join the movement.

Fast and Free™: Designed to Disappear

lululemon’s Fast and Free™ franchise has long been a favorite among runners, and this season’s update takes it to the next level. Engineered for performance and inspired by lululemon’s Science of Feel philosophy, the collection is designed to deliver a barely-there sensation while supporting every stride.

Made with Nulux™ fabric, the gear is breathable, moisture-wicking, and quick-drying — offering ultra-lightweight comfort without sacrificing support. What started as a streamlined women’s tight has evolved into a full lineup of high-performance silhouettes for both women and men.

“Fast and Free is our go-to franchise for runners,” says Melanie Anayiotos, VP of Women’s Design at lululemon. “It considers every aspect of their mindset. We’re delivering an even better on-body experience that feels like running in nothing at all.”

What’s New This Season

For Women:

• Special Edition Fast and Free™ pieces with zoned construction using two types of Nulux™ fabric for enhanced breathability and movement.
• Updated tights and shorts in 24”, 25”, 28” lengths and 8” shorts with refined waistbands and breathable panels.
• New Fast and Free™ Tank featuring ultra-light fabric and a back cut-out for airflow.
• Fresh seasonal colors to match your fall mood.

For Men:

• Fast and Free™ 5" Short with perforated fabric for ventilation and drop-in liner pockets.
• Fast and Free™ Tank made from lightweight mesh with a cooling back cut-out and bonded seams for chafe-free comfort.
• Fast and Free™ Jacket that’s water- and wind-resistant, with two-way stretch and packable into its own chest pocket.

Join the Movement

lululemon’s Sunday Community Runs are more than just workouts — they’re a chance to connect, recharge, and run with purpose. Whether you're a seasoned runner or just starting out, everyone’s welcome.

Sign up here: https://tr.ee/U0TNocE04G

Follow along on Instagram: @lululemonsoutheastasia