New Balance Brings Back ‘Run Your Way’ Pop-Up in Kuala Lumpur — A Celebration of Every Runner, Featuring the New FuelCell SC Elite v5

Kuala Lumpur, 31 July 2025 – Whether you're just starting running or training for your next marathon, New Balance celebrates every runner’s path. That spirit returns with this year’s ‘Run Your Way’ Pop-Up, held in conjunction with the launch of the all-new FuelCell SC Elite v5.

Open to runners of all experience levels, the pop-up will take place at Heritage Valley Kuala Lumpur from 7 to 17 August 2025 - a space designed to inspire, empower and unite the running community. Runners can try on the new FuelCell SC Elite v5: the completely revamped shoe engineered for runners aiming to achieve their fastest marathon times.

Discover Innovation in Motion

FuelCell SuperComp Elite v5

With an ultra-lightweight design and exceptional energy return, the SC Elite v5 incorporates cutting-edge materials and innovative technology to deliver a top-tier racing experience.

Launching on 7 August 2025, the FuelCell SuperComp Elite v5 will be available for trial and purchase at the Run Your Way Pop-Up and at New Balance stores nationwide. With every purchase*, customers will receive a complimentary pair of Pro Run Socks (worth RM89).

From left to right: Fresh Foam X 1080v14, FuelCell SuperComp Pacer v2, FuelCell Rebel v5 (men & women), FuelCell SuperComp Trainer v3

Other performance models, including the FuelCell Rebel v5, SuperComp Pacer v2, FuelCell SuperComp Trainer v3, and Fresh Foam X 1080v14, are available for testing throughout the pop-up period.

To help runners find their perfect fit, the pop-up will also feature Stride I.D., an advanced foot-scanning technology that delivers personalised shoe recommendations based on each runner’s unique profile.

A Space for Every Pace

Beyond shoe trials, the pop-up offers a range of experiences designed to inspire, connect, and personalise each runner’s journey:

● “A Better You” Quest: A digital challenge that tracks your progress through a series of activities. Earn points and redeem them for exclusive New Balance merchandise.

● “Letter to Future You” Station: Write a personal note to your future self, mailed back to you a few months later as a reminder of how far you’ve come.

● “Runners Talk” Sessions: Join three inspiring panel discussions featuring local athletes, everyday runners, and community leads. From the unseen discipline behind elite performance to the courage it takes to simply begin, these conversations explore the many layers of mindset, motivation, and what running means to different people.

Each Runners Talk session is free and open to the public via registration (highly recommended). Designed to spark conversations for every kind of runner, the sessions cover everything from taking the first step to pushing through a marathon, and unpacking the hard truths of success.

Recover, Refuel, and Make It Yours

After the run, take time to recharge and personalise your experience. Enjoy custom embroidery services on purchased apparel and accessories, adding a unique touch to your gear. Then, unwind at the Run Café, powered by Laiyan KL, where runners can gather, connect, and enjoy coffee and light bites in a relaxed setting. For those looking to reset and recover, step into the Recovery Zone, powered by F1 Recreation, featuring equipment and tools to help your body bounce back.

Run Your Way Starts Here

Rediscover what it means to run your way. Whether you're looking to test new gear, connect with the running community, or simply take the first step in your journey, the ‘Run Your Way’ Pop-Up is your starting line. Come as you are and leave inspired, equipped, and ready to run your way every day.

Do tag @newbalancerunning and use #NewBalanceMY #RunYourWay

Venue : Heritage Valley, Kuala Lumpur

Date : 7 – 17 August 2025

Time : Weekdays: 1.00PM – 10.00PM | Weekends: 7.00AM – 7.00PM

For more details, including the full event schedule and registration info, visit here.

*While stocks last and terms and conditions apply.