SG x PUMA® “STRONG GIRL” COLLECTION – First Collection Designed by SELENA GOMEZ for PUMA

The most anticipated collection of the holiday season is here, Selena Gomez and PUMA® teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece. For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl. These women are strong in their passions, expressions, and how they want to leave their mark on the world. They are compassionate, but uncompromising. Fearless, but approachable.  

The name of this first SG x PUMA collection is “Strong Girl”. Inspired by Selena’s initials, she wanted to show today’s girls that one of the most important qualities is ‘strength’. The collection features confident colours and bold silhouettes with the intention of helping girls stand out from the crowd. It is a well-thought out balance of femininity and modern edge. Sport and fashion. The collection features the many different tastes and styles that appeal to both the strong girl’s personality, as well as her day-to-day hustles.  

One of the most important pieces within the collection is the SG Runner, a new shoe designed and constructed by Selena Gomez. This silhouette beautifully blends Selena’s personal style with PUMA’s classic court and running shoes. 

SG Runner

The SG Runner is a lightweight shoe with a knitted upper, high rebound EVA and great fit; it nods to the style of the 80s and 90s with nice design touches that give it an easy, LA vibe.

Additionally, the DEFY story continues with the DEFY Mid x SG, the bootie-cut training shoe features a black metal buckle, a rose-gold plated chain, and a textured knitted upper. 

DEFY Mid x SG

The apparel and accessories for the Strong Girl collection are rooted in Selena’s signature style and tastes. The collection features colours Selena wears most in her daily life: black, white and gray; in addition, hidden ‘strong girl’ inspirational messages add a nice surprise on certain pieces.  

The collection as a whole is comprised of many key pieces meant for layering, mixing and matching, and transitioning from different moods and settings. Many design choices are a nod to 1992, the year Selena was born. Though the apparel is grounded in running and training design, there is an intentional fashion focus. The collection boasts an amazing sense of flexibility and is meant to be played with in different ways.  

The “Strong Girl” collection, empowers women to stand out from the crowd. As the ultimate strong girl, Selena Gomez is no stranger to challenges, and explains what the inspiration is behind her first PUMA collection: “Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”  

The SG x PUMA “Strong Girl” collection is now available at PUMA.com and selected retailers nationwide. 

Celebrate the strong girl within, share your best outfit pics and tag @PUMAWomen and #SGxPUMA.