PUMA Launches the SS25 CNY Collection Celebrating the Year of the Snake with Nostalgic 8-bit Snake Game Inspiration

PUMA is set to launch an exciting and playful collection in celebration of the upcoming Chinese New Year, marking the Year of the Snake. This limited-edition collection celebrates the Year of the Snake by channeling the playful spirit of the classic 8-bit Snake Game. 

With vibrant colours, bold graphics, and dynamic designs, it offers a fresh take on traditional Chinese New Year fashion while blending modern playfulness with timeless style. Combining comfort, creativity, and fun, this collection is perfect for both festive occasions and everyday wear, making it more than just a seasonal release—it’s a year-round statement of style and joy.

The PUMA SS25 CNY collection is available now, ranging from RM139 – RM399 at PUMA.com, PUMA stores, and JD Sports Malaysia.